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Apple Intelligence

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Apple Intelligence performance

Apple unveiled its suite of AI features back at WWDC24 back in June, dubbed Apple Intelligence. The feature set requires an iPhone 15 Pro or later for iPhone, and an M1 chip or later for iPad and Mac. The great thing about Apple Intelligence is that most of these features run on device, prioritizing privacy.

The features below are currently available in iOS 18.1 beta, which should release to the public in October. Additional features will be coming later.

Writing Tools

One of the top Apple Intelligence features is Writing Tools, allowing you to quickly proofread, rewrite, or change the tone of your writing. It isn’t intended to generate completely new text, and it instead focuses on improving your writing.

This feature is available practically anywhere you’re able to write. Just select some text, and you should see Writing Tools in a context menu.

Apple Intelligence writing tools in iPadOS 18.1

Apple Intelligence Summaries

Apple Intelligence aims to help you out by providing summaries in everyday places, such as Notifications, Mail, and Safari. If you have a stack of notifications from one app, Apple Intelligence will try to summarize all of them into a one liner, that way you can keep up with everything going on with a quick glance, which is particularly helpful in group chats.

In Mail, it’ll also summarize emails from the Mail list view, which is far more useful than just seeing the first two lines of the email. If you tap into the email, you can also see a more detailed summary, still saving you time if you don’t want to read a whole email.

You can also use it to summarize articles in Reader Mode while in Safari.

Apple Intelligence notification summaries

New Focus Mode option

With Apple Intelligence, you can enable a new setting called “Intelligent Breakthrough & Silencing” on any focus mode, which will allow any app to break through your Focus Mode, if Apple Intelligence determines that it might be important.

For example, you might have iMessage notifications disabled from non co-workers while in your Work focus. However, if a family member texts you with something urgent, you should get notified still.

Memory Creation

In the Photos app, you can create a Memory Movie with just a short description. You could write something like “hanging with friends in Los Angeles in June”, and it’ll gather a bunch of photos and create a movie for you, containing all of those memories.

Photos with Apple Intelligence in iOS 18.1

Clean Up

With the new Photos app, you can use Apple Intelligence to clean up your photos. If someone’s in the background and you’d like to remove them, you can simply draw a line around them, and the system will intelligently remove them from the photo and replace the background.

You can also remove random background objects that seem out of place, to make your photo look less cluttered.

Coming later

This is just the beginning of Apple Intelligence, and more features should come later. Later this year, we should get support for ChatGPT within Siri. And next year, the all new Siri should begin rolling out, allowing you to ask Siri more complex questions and actually get proper answers, thanks to Apple Intelligence. The new Siri will also have personal context, and should be able to properly assist you with your day.

Apple’s image generation features, such as Genmoji and Image Playground, are also on the roadmap, but not yet available in beta.

Apple Intelligence ChatGPT iOS 18

Notifications in iOS 18.1 could be the killer Apple Intelligence feature

Notification summaries in iOS 18.1

Something rings true about Apple’s catchphrase for Apple Intelligence: ‘AI for the rest of us.’ AI can do some really impressive (and problematic) things. But sometimes it’s the boring, practical improvements that are actually most useful. For example, every day ‘the rest of us’ endure the tedious task of notification management. And in iOS 18.1, Apple has made notifications so much better thanks to AI summaries.

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There’s no beta for Genmoji or AI image generation, and Pixel 9 headlines explain why

Genmoji Apple Intelligence

Today reviews dropped for Google’s AI-packed Pixel 9 phones. Why mention that on an Apple site? Because the headlines Google’s getting help explain why Apple Intelligence’s image generation features are still MIA from the iOS 18.1 beta. In fact, the more headlines I see, the more I wonder if we’ll ever see features like Genmoji and Image Playground launch. Here’s why.

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ChatGPT makes Siri more intelligent in iOS 18: Here’s how

Siri ChatGPT

Later this year, Apple is baking ChatGPT into Siri in iOS 18. While the vast majority of Apple Intelligence features were built by Apple in-house, including most new Siri capabilities, the company has nonetheless partnered with OpenAI to add ChatGPT’s powers as a supplementary AI tool in iOS 18, macOS Sequoia, and iPadOS 18.

Here’s how ChatGPT will make Siri more intelligent and powerful on your iPhone.

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Mail in iOS 18: Seven new features coming this year

Apple unveiled one of its largest updates to the Mail app back in June. The changes include an all new design, Apple Intelligence enhancements, and a number of other quality of life improvements. Although most of the non-AI features aren’t yet present in the beta, Apple currently says that we should expect everything “later this year.”

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Apple Intelligence is more of a concept than a reality

Apple Intelligence performance

Over the last few years, everyone has been talking about generative AI. Not only that, everyone was doing something about generative AI. Me and a lot of other people then started wondering when Apple would do something about it. At WWDC 2024 in June, the company announced Apple Intelligence. But so far, Apple Intelligence remains more of a concept than a reality. And here’s why.

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The iPhone 15 may be obsolete faster than any model in history

iPhone 15

New iPhones are coming soon. The iPhone 16 lineup will debut in September, and an iPhone SE 4 is set for next spring. In a normal year, Apple keeps selling the previous year’s iPhones at a reduced price. But based on what we know about the new models coming soon, it’s hard to see much of a future for the standard iPhone 15—especially without Apple Intelligence.

Here’s why the iPhone 15 may be obsolete faster than any other model in history.

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Apple Intelligence performance: How it runs across iPhone, iPad, and Mac

Apple Intelligence performance

Apple Intelligence is available now in developer betas for iOS 18.1, iPadOS 18.1, and macOS 15.1. It will launch publicly to all users later this fall. The device requirements are strict, presumably to delivery a quality experience no matter what device you’re using. I’ve measured the performance of Apple Intelligence across my own devices, and here’s what I’ve found.

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How the iPhone maker ensures Apple Intelligence safety: Triggering, red teaming, and more

How the iPhone maker ensures Apple Intelligence safety | Glasses in front of Mac monitor

A research paper explains how Apple Intelligence is designed, and the steps the company takes to ensure the safety of the models.

The paper also gives a glimpse into the scale and complexity of the on-device AI capabilities, noting that the core model which runs entirely on an iPhone, iPad, or Mac has around three billion parameters …

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2025 iPhone SE with iPhone 14 form factor and Apple Intelligence sounds like a winner

2025 iPhone SE: iPhone 14 form factor, with Apple Intelligence

All reports point to the 2025 iPhone SE being a huge upgrade from the 2022 model, but the more we hear about it, the more it looks set to prove a very viable option for those who want a modern iPhone without paying flagship prices.

A reasonably contemporary form factor, and the ability to use Apple Intelligence features, mean it’s set to deliver a lot of bang for the buck …

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Prompt injection attack on Apple Intelligence reveals a flaw, but is easy to fix

Prompt injection attack on Apple Intelligence | Screenshot of Apple's special tokens

A prompt injection attack on Apple Intelligence reveals that it is fairly well protected from misuse, but the current beta version does have one security flaw which can be exploited.

However, the issue would be very easy for the company to fix, so this will almost certainly be done before the public launch …

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Apple Intelligence may come to EU after all…but only for Mac

Apple Intelligence logo

Apple Intelligence is one of the biggest tentpoles of this fall’s new OS updates. The AI features in iOS 18.1, iPadOS 18.1, and macOS Sequoia will debut only for users with compatible devices set to U.S. English.

However, there’s a big asterisk: users in the EU won’t get Apple Intelligence. No matter their device’s language setting, Apple has said it is blocking AI features in the EU until further notice.

But there’s new evidence that indicates this exclusion won’t apply to all platforms. Instead, Apple Intelligence might be supported in the EU on the Mac only.

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Apple Intelligence prompts found in the Mac beta tell Smart Reply not to hallucinate

Apple Intelligence prompts for Smart Reply (screenshot of feature shown)

A Redditor has discovered built-in Apple Intelligence prompts inside the macOS beta, in which Apple tells the Smart Reply feature not to hallucinate.

Smart Reply helps you respond to emails and messages by checking the questions asked, prompting you for the answers, and then formulating a reply …

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Tim Cook addresses Apple Intelligence’s staggered rollout and ChatGPT timing

Siri ChatGPT

The first version of Apple Intelligence is now available for developers, but there’s a lot it’s missing. iOS 18.1 beta 1 brings the new Siri, for example, but lacks key features like ChatGPT integration. In yesterday’s Apple earnings call, Tim Cook addressed the staggered rollout of Apple Intelligence features and specifically mentioned a timeline for ChatGPT support.

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AI diary: Call transcription and summary feature is a work in progress, but has huge potential

Apple Intelligence call transcription and summary | In-call UI shown

After first trying out the new Siri capabilities, and exploring the new Writing Tools, next in line for me on the Apple Intelligence front was the new call transcription and summary feature.

This was a feature I’d been keen to try, not least because it could completely transform the experience of interviewing someone by phone …

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Apple working with regulators to enable Apple Intelligence in China and the EU

Apple Intelligence | OpenAI ChatGPT | Google Gemini | AI

During the announcement of Apple Intelligence at WWDC 2024, Apple said that the technology would be available first for US English and that support for more languages would be added over the next year. However, users in China and the European Union won’t be able to try out the AI features at all – but Apple says it’s working with regulators to change that.

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Tim Cook says Apple is spending more to get Apple Intelligence ready for launch this fall

Tim Cook Apple Event

Apple on Thursday announced the results of its third fiscal quarter of 2024, with $85.78 billion in revenue from April to June. The company’s sales grew by 5%, and it seems that its executives have high expectations for the future. That’s because Apple CEO Tim Cook said that Apple is spending more to get Apple Intelligence ready for launch this fall.

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US government tackling AI dangers, with deepfake ban and vetting of next ChatGPT model

US government tackling AI dangers | Keyboard with AI key

The US government is taking potential AI dangers more seriously, following its decision to create an Artificial Intelligence Safety Institute Consortium (AISIC) earlier this year, with Apple as a member.

A proposed new law would outlaw the use of deepfakes, and a government body will be carrying out safety checks on the next version of ChatGPT before it is released to the public …

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