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Beats Electronics

315 'Beats' stories January 2014 - April 2014
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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

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Beats Music teases upcoming iPad version of streaming service

Avatar for Zac Hall Apr 30 2014 - 1:04 pm PT
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After being announced last fall and debuting an iPhone app at launch in January, streaming music service Beats is finally ready to ship an iPad-optimized version of its software… almost. Beats Music tweeted the photo above earlier today with the caption “THIS JUST IN: Your favorite Music App is feeling ready to grow in size…literally… “. The news follows recent moves to increase accessibility to becoming a paid subscriber to the service as it recently added in-app subscription purchasing capability (something which gives Apple a 30% cut of the rate).

Beats Music updated with subscriptions via in-app purchase, Facebook friend search, and a lot more

Avatar for Mike Beasley Apr 18 2014 - 5:48 pm PT
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Beats Music for iOS was updated today to version 1.0.7, but don’t let the minor version number bump fool you: this update has a lot of new stuff, including an entirely new subscription model, packed in.

The biggest news in this update is the option to purchase a subscription directly from the iTunes Store through an in-app purchase. Previously users had to add the Beats Music service to their carrier phone bill in order to enjoy the full feature set, such as on-demand streaming music and downloads.


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Beats Music streaming service launches on iPhone for $9.99 a month

Avatar for Benjamin Mayo Jan 21 2014 - 2:37 am PT
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Beats Music is now available for iPhone on the App Store, after being originally announced back in October. The app is a very stylised adaption of a typical music streaming service app, with Beats heavily pushing the idea of customisation and curation to distance it from its many competitors.


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