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iTunes hits the clouds — without iTunes

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[youtube=http://www.youtube.com/watch?v=IVeKbsFL_tM&w=670&h=527]

While we wait for iTunes in the cloud, we may as well begin using an iTunes in the cloud service that isn’t from Apple, a free service for iPhones from mSpot, the app for which is now available via the iTunes App Store.

What’s it do? Essentially it is like a music locker service to which you upload your music in order to then enjoy streaming access to that music via your mSpot app.
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European iAds get Lynx fresh from next week

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Some may recall Unilever to be one of the big brand names to first jump onto the iAds mobile ads bandwagone way back in June, now Europe’s about to see the first Unilever iAds make their appearance as Apple’s ad system hits Europes this month — and the ads will feature the “Lynx effect”.

Unilever is launching a new campaign for Lynx’s Excite range, with a major push through Apple’s iAds, as part of a £8.3m marketing spend. The “Falling Angels” campaign launches next week and will be supported by print, TV, digital and other activity.
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Has Apple turned off MobileMe users with short passwords?

Word is coming in from Europe that Apple is forcing users with under eight characters and without both a number and a letter to reset their passwords today.  The mandate is an invisible one and some users who don’t meet the criteria are just getting empty login failures.  The fix is easy.  Just head over to the MobileMe and reset your password to one with the appropriate strength.

IMAP Mail and other native applications will not have been affected.

In a possibly related note (and/or some unfortunate timing), Apple Discussion Forums are down for some. If you look at the iPhone forums for example, you’ll see no posts after about 1 AM this morning. (image below)
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iTunes 10 blunder raises the temperature

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Computerworld: Apple is often accused of being too controlling, and sometimes I’m minded to agree. This time I’m looking at an iTunes 10 problem in which Apple has abandoned full support of an important streaming music standard relied on by many of its customers and a healthy market of third party peripheral manufacturers — and I really can’t see a good reason for the move.