new macbook Stories December 21, 2015

Did Apple leak a new MacBook on 60 Minutes? Probably not

Apple was careful in highlighting its attention to detail to secrecy in its 60 Minutes segment, but the Apple web forums are currently ablaze with speculation about a potential leak in one of the clips. Behind Bruce Sewell, Apple SVP and General Counsel, is what appears to be a new kind of MacBook. From the image, it looks to be larger than a 12-inch Retina MacBook and with a different screen aspect ratio. This has fueled speculation that this is a pre-release glimpse at an upcoming redesigned MacBook Pro.

It certainly is a compelling theory. The MacBook name is not visible, the edges of the MacBook do not seem as curved as the shipping MacBook or MacBook Pro, and the aspect ratio itself seems different. However, it is hard to believe that Apple would make such a fundamental mistake as to leave secret products in the open for TV cameras to spot them. The idea of Apple intentionally leaking a new laptop also seems farfetched to me, although the whole point of the 60 Minutes spotlight is to hype Apple …

new macbook Stories April 10, 2015

While it was a case of ‘you snooze, you lose’ for the Apple Watch, almost all models selling out shortly after online sales opened, there’s better news if you’re in the market for the new 12-inch MacBook. At the time of writing, the standard model ships in just 1-3 days in either silver or space gray.

Opt for the gold model, however, and the shipping estimate jumps straight to a month. And it appears Apple isn’t expecting many buyers to care about the relatively weedy performance: the faster 1.3GHz processor model appears to be build-to-order only. Check the button for that and the site displays a message saying “this customized Mac takes a bit longer to build” and shipping slips to 3-4 weeks for even the silver model …  expand full story

new macbook Stories March 12, 2015

When Apple unveiled the new 12-inch MacBook with just a single port (plus a headphone socket), it was doing not just one radical thing, but two. Reducing a machine to just one port was the first; dropping MagSafe was the second.

MagSafe has been one of the key features of MacBooks since it was first introduced by Apple in 2006. It is still highlighted on Apple’s website as one of the key design features of both the MacBook Pro and MacBook Air.

MacBook Air offers innovations you won’t find anywhere else — like the MagSafe 2 power connector, which breaks cleanly away from the notebook if you accidentally trip over the power cord.

The magnetic power cord attaches securely and detaches cleanly.

It’s one of the features that even the most die-hard opponents of Macs tend to grudgingly admit is a good idea. And yet that (very) shiny new MacBook aimed at the largest slice of the MacBook Air market doesn’t have it. Is this a one-off move for a single model, or will we see USB C power replacing MagSafe across the entire MacBook range … ?  expand full story

new macbook Stories March 10, 2015

Mark Gurman nailed it, so there were few surprises for 9to5Mac readers in yesterday’s launch of Apple’s new, ultra-portable 12-inch MacBook. But one thing we didn’t know for sure then was whether the new machine would be a cut-down, entry-level MacBook or a high-spec premium one.

The answer, we now know, is neither–or both. It’s cut-down in some respects, specced-up in others. A lower-spec CPU, but more RAM and SSD storage. A lower-spec GPU, but a higher-res screen. It loses Thunderbolt, but gains USB C. Clever things done with battery space and power-efficiency, but potential gains in battery-life wiped out by the smaller, thinner form-factor.

It makes for a slightly odd positioning in the line-up …  expand full story

new macbook Stories June 10, 2013

As we expected based on our intel leading up to the event, Apple just introduced refreshed MacBook Airs live on stage at it’s WWDC 2013 keynote address today. Apple announced that the new MacBook Airs will be arriving with the new Intel Haswell chips, as expected, and spent most of the time talking about increased battery life for the devices which now includes up to 12hrs battery. The 13-inch model now boasts battery life up to 12 hours (up from 7 on the previous generation), while the 11-inch model is expected to get 9-hour battery life (up from 5 on the previous generation).

Apple also announced that the new MacBook Airs would include the faster 802.11ac with “a maximum data rate of 1.3Gbps, almost three times faster than 802.11n.” Other specs that Apple mentioned: dual microphones, a FaceTime® HD camera, a high-speed Thunderbolt port and two USB 3.0 ports.

All models will be available with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz and 4GB of RAM, but Apple will also make a BTO option available with a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of RAM, and a 512GB SSD.

Apple said the new MacBook Airs include up to 40% faster graphics, 2x GPU execution units, and more energy efficient CPUs, while the machine itself now meets ENERGY STAR 5.2 and EPEAT gold environmental standards.

Apple will be shipping the new MacBook Airs starting today starting at $999 for a 128GB 11-inch model and $1099 for the 128GB 13-inch model. An extra $200 will bump you up to the 256GB models, but Apple didn’t provide any other details on any other upgraded internals.

Earlier this month we received SKUs indicating that Apple had some MacBook refreshes in the works for today’s event that would include an upgrade to Intel’s new Haswell chips and upgraded internals. At the time, the SKUs pointed to availability of the refreshed MacBooks this week, but it was unclear when the models would ship and if some would arrive before others.

Apple’s full press release below: expand full story

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