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OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

The claimed M4 MacBook Pro specs are likely real(ish) even if the video isn’t

Claimed M4 MacBook Pro specs | Render of MacBook Pro with M4 chip graphic

A Russian YouTuber allegedly provided a first ever unboxing video of an unannounced Mac, and claims to reveal specs for the M4 MacBook Pro we’re expecting Apple to reveal later this month.

Judging the authenticity of the video is a tough call, but it’s not such a challenge to make an informed guess about the likely accuracy of those specs …

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Meta Quest Pro discontinued, adding to price pressure on non-Pro Apple Vision product

Meta Quest Pro discontinued

The Meta Quest Pro headset has been discontinued, with the company officially bidding goodbye to its most expensive headset while selling off remaining units. This follows an earlier decision to abandon work on an even more expensive Vision Pro competitor.

Meta had already slashed the price of the Pro from $1,499 to $999 within months of launch, but has now completely given up on the four-figure market …

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Meta Orion is a step toward the future, but Apple Glasses are a few years away

Meta Orion AR glasses

My colleague Filipe Espósito yesterday said that the prototype Meta Orion glasses are what he wants for the future of Apple Vision, and I agree that they are an incredible step in the right direction.

I’ve long said that an Apple Glasses product is what I really want to see, but as impressed as I am by what Meta has shown us, I still think it will be a few years before any of us will be wearing a pair of Apple Glasses …

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AirPods hearing aid feature is going to challenge social norms, and company policies

AirPods hearing aid feature is going to challenge social norms | AirPods 2 promo photo

Apple’s announcement about the upcoming AirPods hearing aid capability hasn’t just upset the share price of existing brands – it’s also likely to lead to some social norms being challenged.

In addition, the uncertainty of whether someone wearing a pair of AirPods means that they either can or can’t hear you is likely to create some comedic moments …

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Apple’s most affordable Mac is about to get a lot more exciting

Apple Mac mini computer

The Mac mini is Apple’s most affordable desktop computer, and it has become known not only for its price, but also for its versatility – it’s a full Mac in a small box. But despite now having an Apple Silicon chip, it’s been a long time since the Mac mini was given any real attention. Luckily, rumors suggest that the Mac mini is about to get a lot more interesting.

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Swappable optics could be the perfect accessory for an iPhone Air

Swappable optics could be the perfect accessory for an iPhone Air | Conventional lenses, and swappable optics module

Suggestions that Apple plans to launch an iPhone 17 Slim or iPhone 17 Air are gaining ground, with most reports now pointing to a compromise device.

One big compromise we might see is for Apple to limit the model to a single camera – but there may be a creative solution to this problem, which could give us the equivalent of an entire camera bag full of lenses right there in our pocket …

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An Apple search engine might happen, but probably won’t

An Apple search engine might happen, but probably won't | Mockup of Apple Search

The court ruling that Google is no longer allowed to pay Apple $20B+ a year to be the default search engine raises the question: What now? One potential answer being suggested is that the iPhone maker create its own Apple search engine.

But much as many of us might like to see that, it seems like an unlikely prospect – and just not worth the potential risks …

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I hope Apple’s robot iPad is a lot less impressive than it sounds

Apple's robot iPad might borrow design cues from the G4 iMac (left)

We’ve seen various claims about Apple’s interest in robotics, from a fully-fledged domestic robot to what we might think of as a robot iPad screen that can turn to face you.

I’ve already expressed my skepticism about the domestic robot, and at first glance it’s a little hard to see how the latest report could pass the “say no to a thousand things” test …

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Apple Intelligence is more of a concept than a reality

Public beta 3

Over the last few years, everyone has been talking about generative AI. Not only that, everyone was doing something about generative AI. Me and a lot of other people then started wondering when Apple would do something about it. At WWDC 2024 in June, the company announced Apple Intelligence. But so far, Apple Intelligence remains more of a concept than a reality. And here’s why.

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An ‘iPhone Air’ makes more sense than an ultra high-end iPhone Slim

iPhone 17 in-house chip

We’ve been hearing multiple rumors about a potential new iPhone 17 model that will have a new, slimmer design. The first rumors about this “iPhone Slim” suggested that this version would be positioned as an ultra high-end model and could cost more than an iPhone Pro Max. However, Bloomberg’s Mark Gurman has now pointed out that iPhone Slim will be more like an “iPhone Air” – and that puts all the rumors in a whole new direction.

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Apple losing Google’s $20B+ would be just a blip in its Services trajectory

Apple losing Google's $20B+ would just be a blip | $100 bills

Google has for years made billions of dollars worth of payments to Apple in return for being the default search engine on Apple devices. A court ruling yesterday appears to have declared those payments illegal under antitrust law.

But while that would be a setback to the company’s impressive Services revenue, in the scheme of things it wouldn’t amount to much more than a blip …

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The iPhone 16 will launch without headline AI features, risking disappointed buyers

iPhone 16 AI features | Conceptual image

The iPhone 16 will launch without some of the headline Apple Intelligence features – which are arguably the biggest reason for most to upgrade to the new models.

While Apple is taking an understandably cautious approach here, the company runs the risk of disappointing or confusing its customers …

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The iPhone 17 Slim might be Apple’s next step toward that ‘single slab of glass’

iPhone 17 Slim might be reviving the 12-inch MacBook strategy | iPhone concept with under-screen Face ID

We’ve noted the contradictory and hard-to-parse rumors about a new iPhone 17 Slim, with some suggesting it will be the top-end model while more recent reports indicate that it may be less powerful than the Pro models.

The more I read about this device, the more it sounds like Apple may be aiming to get yet another step closer to that vision of “a single slab of glass” – and making another attempt at a strategy it first tried with the 12-inch MacBook …

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Do we really need a radically redesigned Apple Watch?

Apple Watch

Apple Watch is turning 10 this year, and although the product has evolved a lot, its design is still very similar to the original introduced in 2014. In recent years, there have been many rumors about a major redesign coming to the Apple Watch – but they never saw the light of day. But after all, do we really need a radically redesigned Apple Watch?

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Apple’s ‘take its time’ approach proven right as its competitors keep failing

Apple Park rainbow

Apple has a reputation for taking its time with new technology. It is rarely first to the party, but often it arrives with an offering that sets a new standard.

There have always been critics to this approach, and that’s as true now as ever. But recent fails from some of Apple’s biggest competitors, particularly in emerging technologies like AI and robotics, have once again proven the advantage of Apple’s method.

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I’d love to see Apple put together a creative team to invent the obvious

A creative team to invent the obvious | Stylish meeting room

We’re of course all eagerly awaiting the iOS 18 headline feature to hit the betas: Apple Intelligence. But sometimes the little things really count.

Steve Jobs famously said that design is not just how things look, but how they work. Jony Ive added that one hallmark of great design is when it looks stunningly obvious after it’s been done – and Apple just gave us two tiny but beautiful examples …

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Now is the time for a new gaming-focused ‘Apple TV Pro’ with the M4 chip

Apple TV 4K | Games | Apps | App Store | tvOS

Apple devices are extremely capable of running good games. However, things have been changing in recent years and we now finally have some AAA games available on the App Store for iPhone, iPad and Mac. Even so, most users don’t seem interested in playing console-level games on smartphones – which is why now is the time for a new gaming-focused “Apple TV Pro” with the M4 chip.

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Three reasons a tethered Apple Vision headset would be an acceptable compromise for me

A tethered Apple Vision headset would be an acceptable compromise

It’s been consistently reported that Apple has been struggling to develop a lower-cost version of the Vision Pro, and that the solution might need to be a tethered Apple Vision product – with either an iPhone or a Mac providing the required processing power.

While some may see that as a big deal, there are three reasons why I’d consider it an acceptable compromise to bring the price down to a more affordable level …

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New accessory setup in iOS 18 is good for us, and for Apple

New accessory setup in iOS 18 (screengrab shown)

When Apple first launched AirPods back in 2016, it also introduced a whole new accessory setup process, designed to avoid the usual pain point of Bluetooth pairing.

For almost eight years, it seemed like the company wanted to keep this exclusive to its own headphones, with competitors unable to take advantage of it. But all that changes in iOS 18

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Apple Intelligence: The features I can’t wait to try

Apple Intelligence features | Apple promo image

The bad news from yesterday’s keynote is that Apple has never listed so many new features as “coming later.” This includes all of the Apple Intelligence ones.

The other bad news is that AI features will initially be limited to US English, although Apple’s wording here does suggest that those of us in other countries will still be able to try it …

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