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OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Next year may see the most fragmented iPhone line-up ever

Next year may see the most fragmented iPhone line-up ever | Abstract image of rounded, colourful rectangles

Once upon a time, there was just a single iPhone. Today, things are rather more complicated, with a choice of four new models plus two older ones remaining on sale directly from Apple.

Next year may see the most fragmented iPhone lineup we have ever seen in the company’s history – and that could be bad news for some of us …

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After years of touchscreen Mac rumors, here’s why I believe the latest one

After years of touchscreen Mac rumors, I do believe it this time | MacBook Pro shown with screen covered in fingerprints

Ming-Ching Kuo today suggested that we can expect a touchscreen MacBook Pro to go into production in late 2026. This is the latest in a years-long string of rumors that Apple is working on such a device.

The company has been testing prototypes since at least 2008, but has consistently dismissed the idea of launching one. However, I do tend to believe the latest report …

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Here are the things I love most about iOS 26

Here are the things I love most about iOS 26 | Stylized iOS 26 graphic with a liquid glass heart

If you’ve just installed iOS 26, the first thing you will, of course, have noticed is the new Liquid Glass user interface. This has proved a somewhat polarizing feature, with some developers arguing it’s not yet ready for primetime.

It certainly takes some getting used to, but overall I’m a fan, and I particularly like some of the small but notable changes …

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Two ways Apple is (wisely) being inclusive about its latest health features

Apple Health features graphic

Apple is sometimes accused of deliberately withholding new features from older devices for no good reason. For example, eyebrows were raised when dual capture video recording was restricted to the iPhone 17 when the same feature has been supported by third-party apps all the way back to the iPhone 11, so is clearly nothing to do with hardware capabilities.

When it comes to the latest health features, however, the company is wisely taking a far more inclusive approach …

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As Apple again extends free satellite messaging, I’m doubling down on my prediction

As Apple again extends free satellite messaging, I'm doubling down on my prediction | Air ambulance shown

Apple’s satellite messaging service was a key feature of the iPhone 14. Initially limited to providing an emergency service for those outside cellular coverage areas, it was subsequently extended to offer roadside assistance cover for mechanical problems and messaging with family and friends too.

Although initially described as free for the first two years only, Apple subsequently extended free coverage – and has just done so again …

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Why choosing between the iPhone Air and the Pro isn’t easy for everyone

Why choosing between the iPhone Air and the Pro isn't easy for everyone (both models shown)

Apple’s hardware design chief said yesterday the company knew it would be hard for some to choose between the new iPhone Air and the iPhone 17 Pro or Pro Max.

That isn’t true for everyone, of course. For some, the decision will be very straightforward – but I can see how it could be tricky for others …

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Apple could reintroduce iPhone mini thanks to this recent lineup change, here’s how

iPhone 15 hugely popular in South Korea – while Japanese buyers seek out used iPhone 13 minis (latter shown)

In 2020, Apple surprised a lot of people by re-entering a neglected segment of the smartphone market: small phones. With iPhone 12 mini, Apple did something fairly special, by squeezing all of the same technologies of the iPhone 12 into a 5.4-inch form factor. Unfortunately, it didn’t live for too long, but thanks to a recent lineup change, a new window might’ve opened for its resurgence.

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With three new upcoming launches, Apple products will push prices higher than ever

With three new upcoming launches, Apple products will push prices higher than ever | Hand holding out a bunch of $100 bills

Apple has always been unapologetic in its premium positioning. You know that when you buy Apple, you’re going to be paying a higher price than for almost any competing product, and are willing to do so for the perceived benefits of this – whether that’s the quality, the style, or the ecosystem.

The company has made a few nods toward affordability over the years, and we’re expecting the next one to be a new entry-level MacBook. But we’re also moving into an era where three new product launches are going to push the boundaries ever higher …

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Here’s why Apple’s cheapest iPad is actually the most practical model

As a techie, it’s easy to get caught up in the trap of buying the most expensive devices with the most features. And, for the most part, it’s still a problem. That said, I recently made the decision to switch to Apple’s cheapest iPad, the budget model with an A16 chip. I’m pleasantly surprised with how incredibly useful it truly is – while costing less than a third of an iPad Pro.

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It’s time for Apple to revive one of its discontinued iPad accessories

A few years ago, Apple used to have a much simpler iPad keyboard lineup. It just offered a Smart Keyboard for each of their iPad models, and they all essentially served as the same product. Nowadays, after the introduction of trackpad support in iPadOS and the Magic Keyboard, everything is unnecessarily convoluted – with each iPad model having a slightly different Magic Keyboard and varying features.

While the keyboard lineup is a mess, that’s not what I take issue with right now – it’s the fact that we’ve lost the Smart Keyboard Folio, which in hindsight was an incredible offering.

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AI skeptics are running out of rope to argue Apple isn’t desperately behind

Whenever a new story comes out detailing yet another setback with Apple’s AI initiatives and roadmaps, without fail, someone shows up and asks: “What exactly is Apple behind on?,” or “Catch up? Catch up to what?”.

And while this sort of comment tends to come from people who seem to spend quite a lot of time and effort trying to make sure that everyone knows they don’t care about something, this specific hill they’re choosing to die on is getting increasingly steep. Here’s why.

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Apple might release a cheaper MacBook soon, but you shouldn’t wait for it

MacBook Air M4

Last month, we heard some news from analyst Ming-Chi Kuo about Apple entering a new segment of the laptop market. The company is reportedly working on a new MacBook at a lower starting price point than the MacBook Air, and it’ll apparently pack the A18 Pro chip found in iPhone 16 Pro and iPhone 16 Pro Max.

While a cheaper MacBook is certainly a welcome add, the question truly stands: will Apple do it properly, or will it serve as another decoy model?

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What are Apple’s options for an AI acquisition beyond Perplexity?

Senior AI researchers continue to leave Apple amid 'a crisis of confidence' | Apple Intelligence logo in liquid glass style

Since Apple’s latest earnings call, talk of a potential Perplexity acquisition has quieted down (the fact that Perplexity was once again allegedly caught red-handed sidestepping content restrictions didn’t help).

Meanwhile, with the ever-increasing number of engineers from its Foundation Models team jumping ship, Apple’s need for fresh talent is getting more urgent by the day. But if Perplexity is a no-go, who else could Apple buy?

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Apple’s chip deal with Samsung is great news for future iPhones

Apple's chip deal with Samsung is great news for future iPhones | iPhone render with 'iPhone 18' wording in liquid glass

One of the bullet points in Apple’s announcement of its increased US manufacturing spend made a big, but very non-specific, claim. Apple said that it was working with Samsung on an “innovative new technology which has never been used before anywhere in the world.”

Although the company was being mysterious, we likely know what that means – and it’s great news not just for the iPhone 18, but also for future iPhones beyond it …

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Apple’s Answers team is a bigger deal than it might seem

Apple's Answers team is a bigger deal than it might seem | Lots of dark question marks, with two of them lit up

A Bloomberg report over the weekend suggested that Apple has created a new Answers, Knowledge and Information team as part of its Apple Intelligence efforts.

While that might not sound like a huge deal, effectively just catching up with what others are doing, I actually think it’s about the smartest thing the company could be doing right now in terms of addressing Siri’s reputation …

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Let’s hope one iPhone 17 Pro camera rumor is dead wrong

Let's hope one iPhone 17 Pro camera rumor is dead wrong | Telephoto shot of a bird

Yesterday saw the emergence of three rumors about the iPhone 17 Pro camera system. The source for them has no track-record, so it’s entirely possible that all three are nonsense, but it’s at least plausible that they would have access to the claimed information.

Two of the rumored features would be welcome, even if one sounds rather unlikely. But the third is something I’m very much hoping is dead wrong …

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I love anti-reflective displays, but an iPhone one is no big deal

I love anti-reflective displays, but don't much care about an iPhone one | Abstract image of a mirror

A report yesterday suggested that the two iPhone 17 Pro models could get an anti-reflective display, after Apple’s suppliers managed to overcome production difficulties.

I do love anti-reflective displays, and still have very fond memories of my all-time favorite Apple one from way back in 2004, but an iPhone one would have only moderate appeal to me …

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