Opinion pieces & commentary Overview Updated July 20, 2017

Opinion pieces & commentary

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315 'Opinion' stories

December 2010 - July 2017

OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories July 20

AAPL: 150.34


We’ve been hearing all kinds of speculation about when the iPhone 8 might go on sale. I think we’ve now had at least one guesstimate for every month from October through to January of next year.

But JP Morgan yesterday suggested that the iPhone 8 (or iPhone Pro, as they dub it) will appear on time in September, just in constrained volumes. Specifically, JP Morgan predicts that around 2M units will be available in September.

To me, this seems the most credible of all the reports to date …

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Opinion Stories July 19

AAPL: 151.02


The Clips app that Apple announced back in March and launched in April doesn’t exactly seem to have set the world on fire.

Apple’s description made it seem simple and fun to use:

Clips is a new app for making fun videos to share with friends, family, and the world. With a few taps you can create and send a video message or tell a quick story with animated text, graphics and emoji, music, and more.

The reviews, however, disagreed …

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Opinion Stories July 14

AAPL: 149.04


John Gruber has succinctly summarised my own doubts about claims that Apple is still in the process of making hardware decisions about the iPhone 8 at this late stage. In particular, that no final decision has yet been made about whether or not to include Touch ID, or replace it altogether with face-recognition.

I think it’s bonkers to think that Apple is still working on hardware decisions like this in the middle of July […] Hardware doesn’t work like that. Many of the decisions related to the hardware on this year’s new iPhones were made two years ago …

Although there have been multiple rumors of a delayed launch for the iPhone 8, these have been in the order of weeks or – at worst – a month or two …

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Opinion Stories July 10

AAPL: 145.06


There’s been much speculation about the price of the iPhone 8. There have long been reports that the price may exceed $1000 – and even those who think it won’t quite reach this level do expect it to be very close.

When we wondered whether a thousand dollars might be a psychological barrier, there were mixed views. Fewer than 15% of you said you’d ‘happily’ pay a 4-figure sum. Around 30% of you said you’d reluctantly pay it, and almost half said that was just too much.

But John Gruber has been stirring up speculation that the price may be even higher …

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Opinion Stories July 5

AAPL: 144.32

The 'ransom' message now appearing on many websites ...
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There’s an old maxim that there’s no such thing as a free lunch, meaning that anything which appears to be free will have a hidden cost somewhere.

In the tech sector, ‘free’ services generally operate using one of two different business models. The first is ad-funded, where – as the more recently-coined saying has it – you’re the product, not the customer. Some cheat the system by using ad-blockers, but most of us recognize that someone has to pay the bills, and accept exposure to ads as fair exchange for the benefit we receive.

The other model is the upsell, where you get a basic service free of charge but the company hopes to persuade you to pay for access to more features or storage. This again can be fair enough, but one company has just taken a particularly underhand approach to this …

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Opinion Stories June 27

AAPL: 143.73


The debate as to whether an iPad could be a viable laptop replacement continues, with a Twitter thread today a good example. The Outline’s Joshua Topolsky is a strong nay-sayer.

Couple of tweets about the new iPad and iOS 11. It is inferior to a laptop in almost every way, unless you like to draw. If you think you can replace you laptop with this setup: you cannot. Imagine a computer, but everything works worse than you expect. That is the new iPad […]

This doesn’t come close to replacing your laptop, even for simple things you do, like email. And one other thing. Apple’s keyboard cover is a [retracted] atrocity.

He acknowledges that iOS 11 is a step in the right direction, but suggests it’s a small step …

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