promotions

Verizon is following its More Everything holiday promotion today with a new limited time promo for its customers, the carrier announced today. Starting tomorrow, Verizon will begin offering customers data plans at new price points from 1GB up to 20GB with most price tiers being reduced by $10/month compared to their previous rates.

With the new plans, customers can take advantage of plans with the same data amount at a cheaper rate, or pay the same price and receive a data increase. Additionally, Verizon will introduce more data tiers with 12GB, 14GB, and 16GB options.
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I was extremely surprised when Apple made the decision to drop its Single of the Week, after doing the same thing with its 12 Days of Christmas promo. As I wrote then, the free single seemed a win-win-win: consumers got free music, lesser-known artists got exposure, Apple got the goodwill that stems from giving away free stuff.

But thinking more about it, perhaps there is method in Apple’s madness after all. Let’s start with the obvious point: the company is about to launch an Apple-branded Beats Music service, and it would then make sense to say that this, not iTunes freebies, is the way to discover new music.

But it’s not just music: 12 Days of Christmas was content of all types, apps included, so I think there could be a bigger picture here. Bear with me while I make that case in a slightly roundabout fashion …

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