Tech Industry

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(Substitute PowerPC for Intel and Intel for ARM)

There are a lot of people who think Apple is going to eventually move its “Mac” line to iOS. In fact we found it curious when Apple turned ‘MacOSX’ to ‘OSX’ as of Lion earlier this year.

Steve Jobs and Apple in general are very sensitive to CPU power issues with their push to make high end devices thinner.

As part of the WSJ article on Intel spending $300 million on developing MacBook Air alternatives (a hint in itself – why does Intel need to create competition for its own Air), it was revealed that Apple was threatening to leave Intel’s ‘low power’ processors if they didn’t drastically cut power.

Welch said Apple informed Intel that it better drastically slash its power consumption or would likely lose Apple’s business. “It was a real wake-up call to us,” he said.

What are the alternative processors for the MacBook Air? AMD? Not likely (though not impossible).

The big alternative is a platform switch to ARM which certainly schools the Atom Chip in terms of power consumption. It would also mess with a lot of non-App Store Apps built on legacy code.

But, you know Apple would love to create a cheaper, thinner, more power efficient iAir type of hybrid device that still operated like a laptop. In fact, Lion seems to already be heading in that direction.

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There certainly isn’t a shortage of Apple patents being published today (probably more fuel for a legal battle a year from now). We just told you about a new Map related (Placebase acquisition) patent, and now Patently Apple reports Apple has been granted a patent that will allow them to integrate tiny projectors into future mobile devices.

This latest patent describes, in rather clear detail, exactly how Apple could integrate projectors into iPhones, iPads, and MacBooks. It even suggests Apple cameras will be able to detect gestures and “shadows and/or silhouettes” (Kinect-style iOS games anyone?).

The patent also describes what Apple calls a “shared projected workspace”. This appears to essentially be the ability for users to share content with one another over two projected displays. For example, if I were to project an image from one iOS device, and you from another, we could then share content (via gestures?) between both displays. The patent explains:

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Gartner’s latest global smartphone numbers are out and if your name isn’t iOS or Android, the future looks pretty bleak.  While iOS continues to gain share at pace even without a new model release (up one point for the quarter and over 4 points year over year), the bigger story continues to be Android’s outright theft of marketshare from Symbian.  Just in the last quarter, 10 percent of the market shifted from Symbian to Android and for the year, the number is close to 20%

Meanwhile Blackberry continued its paced slide down another 2 points quarter over quarter while Samsung’s Bada made modest gains. In the “Other” category, Windows Phone 7 somehow lost market share falling from 2% to 1% and Windows Mobile is now off the charts.  HP’s webOS  is somewhere in the “other” as well with Meego and the ghosts of smartphone past.

Graph via PED, cross posted on 9to5Google.com
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In a report from Computerworld way back in 2009, we learned that Apple had quietly acquired Maps API company Placebase. Then, founder of Placebase and CEO, Jaron Waldman, started working at Apple on a new “Geo Team”, presumably helping to integrate Placebase mapping technologies into future Apple products.

Fast forward two years to a new patent application titled “Schematic Maps”, filed by Apple Inc. and published today with Waldman, along with Placebase co-founder Moran Ben-David, listed as inventors.

Essentially the patent describes new methods of modifying a map in order to highlight certain objects by distorting others. For example, Apple could provide more data to the user (especially those on smaller screens) by blurring useless data and highlighting what it predicts is most useful to the user at any given time. You can imagine this being particularly useful for navigation. If a user were to request directions to a specific location, the maps could dynamically blur data that isn’t helpful and modify objects or landmarks that would otherwise be difficult to locate.

A snippet from the patent summary explains:

The following relates to preparing and presenting schematic maps, which are maps that present information in a format that presents only information that is most relevant to a given situation in order to provide a simple and clear representation sufficient to aid a user in guidance or orientation. The schematic maps as described herein can be formatted based on the attributes of a display on which they are presented so that the map layout and presentation can be optimized for the particular display. The schematic maps can be “distorted” to better illustrate important maps areas in greater detail and using a relatively larger display area while deemphasizing less important map areas by illustrating them in less detail and using a relatively smaller display area, and thus the schematic maps can be devoid of adherence to a particular scale.

There was originally speculation that Apple might be acquiring Placebase in order to build their own native Maps application, rather than having to rely on Google Maps. With the patent wars heating up and relationships between smartphone makers weakening, the likelihood of Apple not wanting to rely on their rivals for key technologies is increasing.

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Variant of SSD that could go in future MacBooks Pros and Airs

We told you back in April that Apple was upgrading from Toshiba SSDs to Samsung-built drives in the latest MacBook Air lineup. Today a report from Anandtech notes the Samsung PM810 (a customized variant of the same drive currently ships in the 2011 Air) has received some substantial upgrades in its latest refresh.

Samsung has announced the PM830, the latest generation of the PM810, which is slated to pack a 6Gbps SATA 3 that provides up to 500MB/s reads and 350MB/s writes, according to Samsung.  That 150% to double the real world speed of the current Samsung Air SSDs and easily beats Apple’s Pro line options.

The new drive will also be shipping with up to 512GB capacity, a nice bump up from the current 256GB offered in the MacBook Air.

Normally it wouldn’t be much of a stretch to think that Apple might naturally include this upgraded SSD in the next MacBook Air refresh. However, with tension growing between Apple and Samsung due to patent related lawsuits (if you haven’t heard by now), more and more questions are being raised about the sustainability of Samsung being one of their main competitor’s part suppliers.

According to a story from The Economist, Samsung might turn out to be a much more important supplier than you may have thought. While companies like Taiwanese-based Foxconn are known to provide many of the cheaper components that make up Apple devices, the report notes Samsung “provides some of the phone’s (iPhone) most important components” including flash memory, DRAM, and processor components. However, they are also quick to point out Apple is one of “Samsung’s largest customers”.

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Yesterday, Apple blocked Samsung’s Galaxy Tab in the EU as it had in Australia previously. Today, it is blocking Motorola’s XOOM.

According to Reuters, this is a high risk strategy for Apple maintaining its market share lead. The cases could take months, if not years to come to court and Apple will have to provide more substantial evidence in subsequent court cases that the design of the Galaxy infringed its patents or copied their designs in order to make any bans permanent. So, they aren’t done deals. And if Apple Loses, it will owe Samsung a lot of money.

If Apple loses it will be liable for the business lost by Samsung in the meantime.

“Apple has a strategy of filing patents, getting some protection and trying to prevent other people from entering the market in the short-term,” said Nathan Mattock, an intellectual property lawyer at Marque Lawyers in Sydney. “If Apple’s wrong it will have to pay Samsung a considerable amount of damages, so it’s potentially quite risky.”

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This ad appeared today in India’s #1 Newspaper, the Times of India. It isn’t Sears, but it might give Apple’s lawyers some pause. (thanks Ruchir!)

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Frankly, it feels like lawsuits are taking too much of our time and mind space lately – and they aren’t fun to think about.  So here’s a roundup of the more exciting lawsuits news of the last hour:

MacRumors:

A class-action lawsuit has been filed against Apple and 5 of the 6 major book publishers, alleging they “colluded to increase prices for popular e-book titles to boost profits and force e-book rival Amazon to abandon its pro-consumer discount pricing.”

On Lodsys (important if you are a App developer with an auto-updating app):

Apple insists to intervene in Lodsys lawsuit against app developers. Apple still requests a court hearing on its motion. Things may still take some more time, but there will be no more written pleadings unless the court asks the parties to address particular questions in more detail. At this stage it’s possible that the court decides very quickly, and I continue to be reasonably optimistic that Apple’s motion will be granted.

At some point, we should start referring to Lodsys by the name of its parent company, Intelectual Ventures. 

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Saturday, Apple will open its first Apple Store in the great state of Alaska which will be by far the most northernApple Store on the planet. It will be located on 320 West 5th Avenue (in the 5th Avenue Mall) in Anchorage, and doors open at 10 A.M.

You’d think this would make for an Apple Store in every state, but there are still seven (Arkansas, Montana, North Dakota, South Dakota, Vermont, West Virginia, and Wyoming) without according to this map (thanks commenters).

Along with a store in Alaska, Apple will unveil four other stores worldwide Saturday:

Anchorage 5th Avenue Mall (Anchorage, Alaska)

Fashion Place (Murray, Utah)

Southland (Cheltenham, Victoria, Australia)

Conestoga: (Waterloo, Ontario, Canada)

I Gigli: (Florence, Italy)

With five stores opening this weekend, Apple still has 23 more stores to open to reach its goal of 30 new stores by September 30th. (via Macstories, Macrumors)
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From the “I would be shocked if it was successful” department (literally – a quote from one of the execs near the situation), comes news from CNN that Tribune Company is exploring the idea of building a tablet that would compete against Apple’s iPad and tablets from other manufacturers.

Tribune owns a handful of major US daily newspapers, including the Chicago Tribune, Los Angeles Times and The Baltimore Sun, along with 23 television stations.

Tribune aims to offer the tablet for free, or at a highly subsidized price, to people who agree to sign up for extended subscriptions to one of its papers and possibly a wireless-data plan with a partner cellular carrier, said five people briefed on the project.

The report states that this is the pet project of Eddy Hartenstein, Tribune’s chief executive, and they are working with manufacturing partners which may include Samsung.

The Tribune has faced threat of bankruptcy woes in recent years but it is noteworthy that only 8% of the US currently has a tablet, perhaps leaving the door open for other players.

Another suggestion: Subsidized iPad with subscription?

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[youtube=http://www.youtube.com/watch?v=jxYnuHX3LCI]

Totally fake video (who has time for this?)

BGR posts a quick report on the launch of the next “Google Phone” which is said to carry Android 4.0 dubbed “Ice Cream Sandwich”.  According to their sources, Google is planning to launch the new device in the same window as the iPhone 5, which we’re hearing is slated to start pre-orders in early October.

We have been told that Google is looking to push up the release of Ice Cream Sandwich devices as Apple’s iPhone 5 is expected in September or October, and the Mountain View-based company doesn’t want potential customers coming out of contracts (especially original DROID owners) and “drooling over the iPhone 5.

While ‘Droid’ owners are on Verizon, which hasn’t traditionally carried the Nexus devices, Google will likely want to keep people from leaving its platform.  Also with the iPhone 5 in its crosshairs is the Galaxy S2 from Samsung which is said to be coming to all four big US carriers in the coming months.  Cross posted from 9to5Google.com
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As you probably know, Apple released new Time Machine and Airport Extreme products last month.  On the outside, these devices were virtually identical to the products they replaced, but even before they were released, we’d found that they were different inside.   AnandTech did some serious in-depth testing on the new products and found that swapping out last year’s model with this year’s can improve data rates, especially at long distances.

At the end of the day, the new Airport Extreme dramatically improves throughput in the best case and in a few regions where signal was previously unusable. In the worst case (location 4), performance improves from being essentially unusable to totally fine, and in the case of the 2010MBP goes from not being able to connect at all to pushing 23 Mbps.

The new Broadcom BCM4331 based WiFi stack replaces the Marvell 88W8366 WLAN solution of the generation 4.  The results are more power usage on the downside but much better range on the upside as you can see in the figures, above and below.  Specifically, the 2.4GHz network performed almost at almost full strength in some places where the previous model had barely a signal.

Other findings, below:
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More patent fun today as a small Florida company that may or may not be an LG spinoff called OSS systems sues Apple according to Patently Apple.  The Patent was originally filed by LG in 1999 and describes…

“A method for fast booting a computer system, comprising the steps of: A. performing a power on self test (POST) of basic input output system (BIOS) when the system is powered on or reset is requested; B. checking whether a boot configuration information including a system booting state which was created while executing a previous normal booting process exists or not; C. storing the boot configuration information from execution of the POST operation before loading a graphic interface (GUI) program, based on the checking result; and D. loading the graphic user interface (GUI) program.”

As far as Android competitors go, LG and Apple have a pretty cordial relationship  having signed a $500 million display deal a few years ago.  Displays in Apple’s popular devices, from 27-inch iMacs to retina iPhones are made by LG. LG could have spun the patent off as its own company, in an attempt to avoid locking horns with Apple in the courts.  Apple has been suing what seems like every other Android manufacturer over patent disputes.
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Update (Aug. 8th): Following our report, Apple has gone ahead and released it!. Interestingly, no Thunderbolt and RAM not upgradable?!

Apple is gearing up to launch a new addition to the iMac lineup later this month that appears to be geared towards education/volume customers. The new iMac has less power than the current line of all-in-one Apple desktop computers and also has less storage space. The computer packs a last generation 3.1 GHz dual-core processor (3.06 GHz rounded up), 2 GB of DDR3 RAM, 250 GB of hard drive storage space, and the AMD Radeon HD 6750M graphics processor with 256 MB of dedicated memory.

This lower-end iMac obviously has much less horsepower than the current iMac line and should be priced as such. For comparison, the entry level 21.5-inch iMac features a 2.5 GHz quad-core processor, 4 GB of RAM, a 500 GB hard drive, and the same AMD Radeon HD 6750M graphics processor but with double the dedicated memory at 512 MB. This entry level 21.5-inch iMac is priced at $1,199, so don’t be surprised to see this less-powerful machine with a sub-$1000 price tag. For reference, Apple’s last education-geared iMac was priced at $899. A similar (more RAM, worse graphics) refurbished model is currently priced at $929 (pictured below).

Apple is expected to silently release this new machine later this month. As always, thanks Mr. X.

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While Google passed the 40% smartphone share (Microsoft must be happy!) in the US threshold, Apple continues to outpace the industry as a whole posting modest 1 point gains in the US smartphone category according to comScore.   Apple moved up from 25.5% in March to 26.6% in June on the year old iPhone 4 model which also saw its US debut on Verizon.

Apple also moved up in the hardware category, below:

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We’ve gotten word from some readers that AT&T is moving forward and removing unlimited plans for users who jailbreak iPhones to tether or hotspot off of AT&T’s unlimited data plans (for those grandfathered):

I was just informed that as of Thursday August 11th 2011, if you use MyWi or any tethering on the phone or using the phone as a modem, AT&T will automatically change ur unlimited plan to a 2Gb tethering plan for 45 dollars without the customers consent. This is for those who received emails or texts about the use of tethering without an AT&T tethering plan.

An AT&T spokesperson has confirmed this, but not August 11th as a hard cutoff date, saying:

Earlier this year, we began sending letters, emails, and text messages to a small number of smartphone customers who use their devices for tethering but aren’t on our required tethering plan.  Our goal here is fairness for all of our customers.  (This impacts a only small percentage of our smartphone customer base.)

The letters outline three choices:

1) Stop tethering and keep their current plan (including grandfathered unlimited plan)

2) Proactively call AT&T or visit our stores and move to the required tethering plan

3) Do nothing and we’ll go ahead and add the tethering plan on their behalf — after the dated noted in their customer notification

Is this fair of AT&T?  Well, it is certainly fair that people pay for the data that they are using and unlimited tethering turns your iPhone into a data sucking monster.  AT&T’s service to others is obviously affected, so they have to do something about it and this seems like a reasonable solution.  The obvious retort is that some may have purchased their unlimited plans back when unlimited really meant unlimited, jailbroken or not.

The matter doesn’t appear up for debate however. MiWi users: get your free data this week and hope AT&T doesn’t decide to move you over early.
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Google Senior Vice President and Chief Legal Officer David Drummond has written an open letter to Apple and others (namely Microsoft) for the latest trend of going after smartphone patents by buying up others companies patents. Drummond notes that Apple and Microsoft “have always been at each other’s throats” and “when they get into bed together you have to start wondering what’s going on.” Google’s Drummond is referring to the two technology heavyweights “banding” together to win the Novell and Nortel’s old smartphone related patents. As revealed just a few weeks ago, a Consortium of Apple, Microsoft, and Oracle payed $4.5 billion for the aforementioned Nortell patents.

Drummond outright calls this “a hostile, organized campaign against Android by Microsoft, Oracle, Apple and other companies, waged through bogus patents.” Drummond also says that the approach to acquire patents and file patent lawsuits is Apple’s (and others’) way of showing that they “want to make it harder for manufacturers to sell Android devices.” He also says that Apple and others are going after these patents and filing complaints “instead of competing by building new features or devices.”

Drummond also says that Google feels that Apple and Microsoft’s take over of the Nortel patents is unlawful:

Fortunately, the law frowns on the accumulation of dubious patents for anti-competitive means — which means these deals are likely to draw regulatory scrutiny, and this patent bubble will pop.

Drummond ends by saying that Apple and Microsoft’s moves could potentially hurt Android and they are obviously looking into ways to stop this.

 Unless we act, consumers could face rising costs for Android devices — and fewer choices for their next phone.

The full letter is after the break:

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Apple’s new iCloud Web apps are built using the same SproutCore Javascript engine that was used throughout MobileMe.  If the favicon above doesn’t prove it, looking at the underlying code below seems to offer undeniable evidence.

SproutCore describes itself as an open-source framework for building blazingly fast, innovative user experiences on the web.

Here’s a nice interview with Charles Jolley, one of the founders of SproutCore and previous MobileMe Javascript Frameworks Manager.  He left Apple about a year ago to start Strobe – a device agnostic Web publishing engine based on…you guessed it, SproutCore.

Interestingly, SproutCore lists Strobe Inc. as its parent company.

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The Wall Street Journal reports that Apple has begun its search for executive Ron Johnson’s replacement by looking internationally. Johnson, who is currently Apple’s Senior Vice President of Retail, will be leaving the company on November 1st after his announcement in mid-June that he will become the CEO of JC Penney.

Although Apple has retail talent within the company, namely VP of Retail Jerry McDougal, the company is looking abroad for Johnson’s replacement. The move, in which CEO Steve Jobs was “extensively involved” with, makes sense given that Apple is focusing a chunk of their retail operations on improving and growing the Apple Store experience overseas.

In order to accomplish this task, Apple has hired search firm Egon Zehnder International, which is ranked as one of the top five global executive search firms.

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In January of 2010, Kodak sued  Apple and RIM for infringing on their patent to preview photographs. The lawsuit is still going on, but today Wall Street Journal is reporting that Kodak is currently looking to sell 10% of their patent portfolio, which includes the patent Apple and RIM are bring sued for.

The 1,100 patents include patents covering  capturing, storing, organizing and sharing digital image. WSJ credits the sale to Kodak’s loss in profit over the last two quarters.

Chief Executive Antonio Perez has been using Kodak’s intellectual property as a means of funding the company’s long and expensive transformation. In 2008, Mr. Perez put forth a goal to generate between $250 million and $350 million a year from Kodak’s patent portfolio.

Google is fresh off acquiring 1,000 patents from IBM and is likely still in a buying mood as it battles everyone from Oracle to Microsoft to Apple-by-proxy in the courts.  Apple, who outbid Google for the Nortel patent portfolio at $4.5B  is obviously on the offensive.

Kodak’s decision to sell its patents follows a $4.5 billion patent sale by Nortel Networks Corp. Kodak has retained Lazard as an adviser for the sale. Lazard also advised Nortel on its sale.

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Cross posted from 9to5Google.com

If you are a mainstream Chrome user, the first stable version of Chrome 13 is now available for auto upgrade.  Why upgrade?

Google Instant Pages prefetches links so that page load times increase dramatically.

This means that sometimes when you click a Google search result in Chrome, the page will appear to load much faster than before. How much faster? In the video below, you can see a side by side comparison of Chrome with and without Instant Pages enabled.

[youtube=http://www.youtube.com/watch?v=_Jn93FDx9oI]

Also, the omnibox, Chrome’s combination search box and address bar, has gotten much smarter in the latest release, making it even easier for you to get back to pages you’ve visited before. Just type part of the page’s address or title and look in the dropdown for matching pages from your history.

To manually upgrade, go to ‘About Chrome’ and hit the upgrade button (below):
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