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Tim Cook shares fun video trip back through 50 years of Apple products
Apple is today celebrating its 50th anniversary, and CEO Tim Cook has tweeted a fun video taking a trip back in time through 50 years of Apple products in a glitchy vintage TV style.
It follows a homepage animation on the company’s website entitled “50 Years of Thinking Different” and, in my view, would have made a better choice …
Expand Expanding CloseApple drops price of Studio Display XDR without stand option by $400
The Studio Display XDR has gotten a rare Apple price drop, if you pick the option without the stand included. The Studio Display XDR launched last month with a starting price of $3299, whether you opted for the model with VESA mount or the model with Apple’s tilt-adjustable stand.
The company has quietly updated the pricing to make the VESA mount option $400 cheaper, so the entry price for the display is now $2899. The Studio Display XDR with stand still starts at $3299.
Expand Expanding CloseApple celebrates its 50th anniversary with special animated homepage
As part of its 50th anniversary celebrations, Apple has updated its website homepage today with a special animation video that features some of the company’s most iconic creations.
The sketch art animation depicts the original Mac, the iMac, the iPod, the App Store, the Watch, iPhone 17 Pro, Vision Pro and more in a sketch art illustrative style.
Expand Expanding CloseApple confirms iOS 18 update to patch DarkSword exploit for users who haven’t upgraded to iOS 26
According to Wired, Apple will release an iOS 18 update on Wednesday morning to patch vulnerabilities exploited by the DarkSword hack. Here’s what that means.
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Apple TV: Brandon Sanderson reveals Mistborn pre-production details
In a video released today to his YouTube channel, Brandon Sanderson shared an exciting update on the progress of the Mistborn adaptation for Apple TV. Here are the details.
Expand Expanding CloseReport: Apple less exposed as Iran war threatens India’s smartphone exports
Nikkei Asia reports that while Apple is less exposed to potential export disruptions out of India, shipments that rely on Middle East trade hubs could face significant declines in the coming weeks. Here are the details.
Expand Expanding CloseAirTag 2 gets its first firmware update since January launch
In addition to a firmware update for the new AirPods Max 2, which are set to hit the shelves tomorrow (and we have already reviewed), Apple also rolled out a firmware update to the AirTag 2 earlier today. Here are the details.
Expand Expanding CloseOllama adopts MLX for faster AI performance on Apple silicon Macs
One of the best tools to run AI models locally on a Mac just got even better. Here’s why, and how to run it.
Expand Expanding CloseApple among US firms Iran labels ‘terrorist companies’ as it threatens attacks
As reported by CBS News, Iran’s Islamic Revolutionary Guard Corps (IRGC) vowed to start attacking US-based tech and finance companies in the Mideast starting tomorrow. Here are the details.
Expand Expanding CloseReport: Apple set to outperform broader notebook market amid worsening shipment outlook
TrendForce has revised its 2026 notebook shipment forecast downward, with Apple standing out as the exception. Here are the details.
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Oscar nominee Stellan Skarsgård to star in untitled Apple TV thriller series [U]
Update, 6:38 p.m. ET: Deadline reports that Daryl McCormack (Wake Up Dead Man: A Knives Out Mystery) has also joined the untitled project. The original story follows below.
Swedish actor Stellan Skarsgård (Sentimental Value) is set to star alongside Dakota Fanning (All Her Fault) in an upcoming untitled international thriller series for Apple TV. Here’s what we know about it so far.
Expand Expanding CloseWatch Tim Cook ring the Nasdaq Opening Bell as part of Apple’s 50th anniversary celebrations
Earlier today, Tim Cook remotely rang the Nasdaq Opening Bell from Apple Park, where he also gave a short speech. Here’s what he said.
Expand Expanding CloseiOS 26.4 has convenient change for iPhone personal hotspot users
iOS 26.4 launched last week, packing a wide array of new features, including a change for personal hotspot that makes it easy to see who’s using your data.
Expand Expanding Close9to5Mac Daily: March 31, 2026 – iOS 26.5 beta 1 changes, more
Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
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Save over 30% on David Pogue’s new ‘Apple: The First 50 years’ book
Update March 31, 2026: Ahead of Apple’s 50th anniversary tomorrow, David Pogue’s new book is on sale on Amazon for $34.09 (Reg. $50). This is a great way to save on one of the best modern Apple books there is.
Original post below.
Apple celebrates its 50th birthday this year, having originally been founded on April 1, 1976. Coinciding with that anniversary, veteran technology reporter “CBS Sunday Morning” correspondent David Pogue is out with a new book that goes in-depth on the company’s history, Apple: The First 50 Years.
Expand Expanding CloseApp Store Connect adds 11 new languages for localized app metadata
Apple has expanded App Store Connect’s localization support, allowing developers to localize their app metadata in a total of 50 languages. Here are the details.
Expand Expanding CloseHere’s Apple’s special 50th anniversary merch for employees
Apple Park is hosting an exclusive Paul McCartney concert for employees today in celebration of the company’s 50th anniversary tomorrow. And ahead of the festivities, Apple has started offering special 50th merch gifts to staff. Here’s a look.
Expand Expanding CloseApple adds Apple TV and iPad mini models to ‘obsolete’ products list
Apple has updated its list of vintage and obsolete products today, with additions that include select Apple TV HD, iPad mini, and MacBook Air models.
Expand Expanding CloseChatGPT app launches for CarPlay on iOS 26.4
Last week, Apple released iOS 26.4, which enabled support for voice-based AI apps to CarPlay for the first time.
Just a few days later, OpenAI has updated the ChatGPT app for iPhone to take advantage of this change. Now, ChatGPT is fully accessible via a dedicated CarPlay app.
Expand Expanding CloseApple releases new AirPods Max 2 firmware update
AirPods Max 2 arrive in stores tomorrow (read our 9to5Mac review here), and ahead of their launch, Apple has shipped new firmware for the headphones.
Expand Expanding CloseGet ready to celebrate Apple’s 50th with the perfect playlist
This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.
It’s certainly not news that Apple has made tremendous contributions to the music industry. But what’s often overlooked is its role as a tastemaker in the music space, not just changing the way songs are bought and sold but what people are actually listening to.
I’ve compiled a comprehensive, but curated playlist of some of the best songs that Apple has used in commercials, product introductions, events, and more. You can stream it or add it to your library on Apple Music. But I also wanted to acknowledge a few songs that were made particularly iconic thanks to their inclusion in Apple marketing materials over the years.
Expand Expanding ClosePaul McCartney headlining Apple’s 50th anniversary bash at Apple Park tonight
Paul McCartney is officially set to perform at Apple Park in celebration of Apple’s 50th anniversary. The legendary artist was spotted sound checking yesterday evening at Apple’s headquarters ahead of the gig set to take place later tonight …
Expand Expanding CloseSonos releases two new products, including $299 portable AirPlay 2 speaker
Update 3/31: The Sonos Play and Sonos Era 100 SL are now available.
Remember that leaked Sonos speaker from just over a week ago? It’s now official, and there’s a second new Sonos product announced today too.
Expand Expanding CloseiOS 27 might give iPhone’s keyboard a new autocorrect feature
iOS 27 is set to be packed with AI upgrades, headlined by the new Siri app. But a Bloomberg report today says iOS 27 might also upgrade the iPhone’s keyboard with a new autocorrect feature.
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