9to5Mac

Apple TV has become a go-to service for sci-fi fans, with shows like Severance and Pluribus proving big hits. Another popular series is dystopian thriller Silo, which has a season 3 coming later this year. Here’s everything we know so far about Silo season 3.

iPhone 17 Pro Max’s best-ever battery has been a hit with users, and we’ve heard before that iPhone 18 Pro Max will boast an even bigger battery. Now, thanks to a new leak, we know how much bigger.

New emails unsealed this week and spotted by The Verge show Meta CEO Mark Zuckerberg suggesting the company should conduct less research into how its platforms harm users, bizarrely citing Apple as a model to follow.

The email was sent in 2021 following a report from The Wall Street Journal that Meta was more than aware that Instagram was “toxic for teen girls,” and had done in-depth research on the topic.

Alongside the iPhone 17e, Apple also has a refreshed base model iPad in the works. A new report from Macotakara highlights what we can expect from Apple’s update of its cheapest iPad.

Apple continues to explore how generative AI can improve app development pipelines. Here’s what they’re looking at.

According to a new report today, Apple’s next iPhone is launching very soon. Macwelt reports that the iPhone 17e is set to launch on February 19 — one year to the day following the launch of the iPhone 16e.

Bloomberg reports that Apple has recently scaled back its plans for the Project Mulberry initiative following a leadership shakeup at the company’s health organization. Here are the details.

With the release of macOS Sonoma back in 2023, Apple introduced a new High Performance screen sharing feature for the Mac’s native Screen Sharing application. This mode dramatically increases the usefulness of screen sharing. Responsiveness is improved, stereo sound output from the native Mac is enabled, and HDR is available, among other features.

Users working with professional apps like Final Cut Pro or Logic Pro will find that High Performance screen sharing significantly enhances the experience using those apps via a Screen Sharing connection with few downsides. Watch my hands-on video walkthrough to learn more, and be sure to subscribe to 9to5mac on YouTube for more videos.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: new iPhone Fold specs, rumored Mac launches, and more. Here are this week’s Apple rumors.

Tim Cook held an all-hands meeting with Apple staff earlier today, and as reported by Bloomberg’s Mark Gurman, the CEO hinted at “new categories of products and services” coming that would be enabled by AI. Here’s what he said.

Apple CEO Tim Cook held an all-hands meeting today, during which he fielded questions from Apple employees and touched on key topics including immigration in the United States.

As reported by Mark Gurman at Bloomberg, succession is another topic that came up during the meeting.

As is tradition with any new Apple product, iFixit has published a teardown of the new AirTag, released last week. Here’s what they found.

Bloomberg reports that Tim Cook held an all-hands meeting with Apple employees today to address fears about immigration and deportation. Here are the details.

Benjamin and Chance speculate on Apple’s mysterious acquisition of Q.ai, the company’s second biggest acquisition ever. The iPhone 17 is a veritable smash hit, leading to an all-time quarterly earnings record. And Apple redesigns the order flow for buying a new Mac, with new MacBooks just around the corner. 

And in Happy Hour Plus, Benjamin realizes he has some overdue spring-cleaning to do on his Desktop folder. 

• Sponsored by Gusto: The online payroll and benefits software built for small businesses. Get three months free when you run your first payroll at gusto.com/happyhour.
• Sponsored by Square: Get up to $200 off Square hardware when you sign up at square.com/go/happyhour.
• Sponsored by HelloFresh: America’s #1 meal kit! Get 10 free meals + a FREE Zwilling Knife (a $144.99 value) on your third box at HelloFresh.com/happyhour10fm.

In the digital age, memories are the most valuable thing we save and share. This year, pCloud is offering a way to secure those moments forever with a massive Valentine’s Day promotion for their Lifetime Cloud Storage plans.

From February 5 through February 17, 2026, 9to5Mac readers can save over 50% on pCloud’s 1TB, 2TB, and 10TB Lifetime plans. It’s the perfect opportunity to pay once and protect your data for life.

Anthropic has announced its latest AI model with Claude Opus 4.6. The new version arrives just two months after the previous model upgrade.

Apple once had ambitions of building an electric car, and during that period, per a new interview with Elon Musk, the company was “relentlessly” trying to poach Tesla employees.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Stuff: Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. Use code 9TO5 at checkout for 50% off your first year.

Apple has been forced to make a lot of region-specific changes to the iPhone and iOS in the EU due to the Digital Markets Act (DMA). But the company just received good news from the EU commission regarding the DMA’s impact on two key services: Apple Maps and Ads.

Apple has a brand new Home product—potentially called ‘HomePad’ or ‘HomePod Touch’—that’s reportedly launching this spring. And out of the many products Apple has coming in the next few months, HomePad is easily the one I want most.

You might have noticed that over the last several years, more and more companies have shifted to a subscription model for their products and services, and Apple has slowly begun to follow suit. As Apple hardware continues to improve, customers are keeping their devices for longer. Meaning that Apple is earning less per customer on their hardware purchases. This has pushed Apple to add more products to its services. Today, Apple offers subscriptions like cloud storage, media, productivity tools, AppleCare, and now products like Creator Studio. This suggests the company is willing to expand subscriptions into areas that were traditionally one-time purchases, a trend that we need to keep a close eye on. The easiest way to see how far Apple has leaned into subscriptions is to simply lay out everything the company currently offers.