Shot on iPhone 6s Archives - 9to5Mac

Tim Cook finds himself receiving Twitter snark over motion-blurred Super Bowl photo

Ben Lovejoy Feb 8 2016 - 3:52 am PT

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Update 1: As of 9th Feb, the tweet has now been deleted.
Update 2: Some of those @timcook-ing him in mocking tweets have now been blocked (via PhoneArena)

Apple CEO Tim Cook found himself on the receiving end of a lot of ‘Shot on iPhone’ snark when he tweeted a blurry photo at the end of the Super Bowl 50 game. The photo appears to be motion-blurred due to the slow shutter speed in the low light.

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Apple reboots ‘Shot on iPhone 6’ campaign with all-new photos from the iPhone 6s

Ben Lovejoy Feb 1 2016 - 4:01 am PT

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After the success of last year’s Shot on iPhone 6 ad campaign, taking one of the top prizes at the Cannes Grand Prix festival, Apple is relaunching the campaign to highlight photos taken with the iPhone 6s/Plus, reports Time.

The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.

Apple first launched the Shot on iPhone 6 campaign on its homepage last March, alongside a new App Store page highlighting photography apps. The company then used the photos in worldwide billboard ads – which Apple will be doing again this time around …

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iPhone 6s captures stunning Robot Koch music video with underwater scenes

Ben Lovejoy Dec 21 2015 - 6:37 am PT

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We’ve seen quite a few professional movies and videos shot on iPhones over the years, and the latest example is the music video for Robot Koch’s Dark Waves. Shot and directed by Sven Dreesbach, it borrows heavily from his concept short Willow Creek.

As with most such footage, I’m sure it was shot with a $650 iPhone hooked up to about $50k’s worth of cinematic mounts, lenses and – in this case – underwater casings, but it is still a vote of confidence in the quality of the camera and sensor.

[tweet https://twitter.com/pschiller/status/678937646362525696 align=’center’]

Update: While Schiller states ‘6s,’ it was the 6s Plus specifically that was used.

CBS’s Charlie Rose got a detailed look at the iPhone’s camera tech with Apple’s senior director of camera hardware Graham Townsend.

Apple has long promoted the quality of its cameras, with a major ‘Shot on iPhone 6‘ ad campaign prior to the launch of the iPhone 6s. I compared the iPhone 6 and 6s cameras as part of my iPhone 6s diary.