T-Mobile announced a huge new “unlimited and unlocked iPhone” initiative today that will launch Sept. 12—a date that should ring a bell. The nation’s fourth-largest carrier does not and will not officially carry the iPhone, but its parent company carries the iPhone all over Europe and was even the original carrier in its home Germany. The biggest issue with T-Mobile USA and the iPhone is that T-Mobile’s 3G/4G bands are incompatible with Apple’s iPhone hardware. Therefore, a million plus iPhone users are kept to EDGE 2.5G speeds, which seemed to work O.K. for the original iPhone, but five years have passed since it first launched and expectations have largely risen.

Today’s announcement is a big one for T-Mobile and will be accompanied by a large marketing push. T-Mobile claims —and the math seems to work— that it will save users $50 a month over similar AT&T plans. The total savings amount equals $1,200 over the life of a two-year contract.

T-Mobile will have a store-within-a-store for iPhone users who want to make the hop. Trained T-Mobile salespeople will be able to instruct users on unlocking, but they will not physically open the devices. This is an unprecedented move…especially for a device that T-Mobile does not officially carry.

Getting your hands on an unlocked device is pretty easy and will probably get a lot easier over the next weeks as the new iPhone is announced. Apple has offered the iPhone 4 and iPhone 4S unlocked almost since it released last year and you can currently snap up a new one at eBay for about $580.

T-Mobile has some more good news for prospective iPhone customers today: Remember the iPhone-compatible 1900MHz network it demo’ed at WWDC? That same 1900MHz 4G network is rolling out in Seattle, Las Vegas, Washington, DC, and the New York metro area currently (readers? sightings?).

Even better: T-Mobile’s tests of unlocked iPhone 4S devices running over 4G (HSPA+) on its 1900 band have recorded 70 percent faster average download speeds than iPhone 4S on AT&T’s network. We will wait for neutral parties to review before judging and, obviously, LTE is coming for the iPhone 5, which T-Mobile expects will run on its network.

However, the best part might be the company behind the network. T-Mobile allows its customers to make and receive calls over Wi-Fi when there is no network on their smartphones. The iPhone is no exception. T-Mobile has the Bobsled app for iPhone for making calls. This is fantastic not only when in low -service areas but also when travelling abroad. T-Mobile will release other apps soon for things like live TV, account management and visual voicemail.

We’re also developing iOS versions of helpful T-Mobile applications like T-Mobile myAccountT-MobileVisual Voicemail and T-Mobile TV (we already offer an iOS version of our popular Bobsled application).

For those thinking about making the jump, remember that T-Mobile is not an official carrier and things like the following may apply:

Also, AT&T offers customers a chance to request a device unlock for their iPhone. The main requirements are that the device is an AT&T iPhone and all contract and term commitments are satisfied before submitting a request. The carrier can take up to a week to process a request, and it “reserves the right to deny any unlock request that it concludes would result in an abuse of this policy or is part of an effort to defraud AT&T or its customers.” AT&T further said it could “alter this unlocking policy at its discretion without advance notice.”

Check out AT&T’s Customer Device Unlock page for more information.

The full press release follows:

T-Mobile Steps Up “Bring your own iPhone” Efforts

Suzanne Lowry, vice president, marketing, T-Mobile USA

T-Mobile has been a champion of “bring your own device” wireless with our affordable Value plans that separate the cost of wireless service from the purchase of a new phone. This means there are a lot of devices running on our network that we don’t sell in our stores, including more than 1M iPhones. We see a big opportunity to make the experience of bringing an unlocked iPhone to T-Mobile even better for customers.

That’s why, beginning September 12th, we’re stepping up our efforts to attract customers with unlocked iPhones to T-Mobile. Each of our retail stores will have an iPhone 4s demo unit and our sales staff will be trained to help customers set up their compatible iPhone.  We’re also developing iOS versions of helpful T-Mobile applications like T-Mobile myAccountT-MobileVisual Voicemail and T-Mobile TV (we already offer an iOS version of our popular Bobsled application). Finally, we’ll begin testing incentive offers in select markets and (in all markets) marketing the benefits of bringing an unlocked iPhone to T-Mobile, including:

  • ·         Unlimited data: T-Mobile offers worry-free, unlimited nationwide data.
  • ·         Cost Savings: Customers with unlocked iPhones can save $50/month compared to AT&T*.
  • ·         Nationwide coverage that’s only getting better: T-Mobile’s voice network reaches 96% of all Americans, and later this year, as we transform our network, introducing 4G (HSPA+) service in our iPhone-compatible spectrum, these unlocked iPhones will get a significant speed boost where these improvements are available.

As new equipment is in place, we’re already starting to turn up 4G HSPA+ service in our 1900 MHz spectrum. With sites live in cities like Seattle, Las Vegas, Washington, DC and the New York metro area, don’t be surprised to hear reports of iPhone speed sightings. In fact, our internal tests of unlocked iPhone 4S devices running over 4G (HSPA+) on our 1900 band recorded 70% faster average download speeds than iPhone 4S on AT&T’s network. We expect to have these improvements broadly deployed in a large number of markets later this year.

Today, we don’t sell the iPhone, but we do have something worth selling to people who have one. Our message to iPhone customers is simple: bring your unlocked iPhone to T-Mobile and save.

* Savings based on comparison of T-Mobile $69.99/mo Unlimited Talk, Text and Data plan against AT&T Unlimited Talk, Text, and 5GB Smartphone Data plan. Does not include taxes, fees, or promotional offers. Plan features and limitations vary.

Verizon and Sprint iPhones will not work on our network; other iPhones may have limited functionality. See stores for details. iPhone is a registered trademark of Apple, Inc.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s