appletv

A blog post by supplier-sourcing company Panjiva (via GigaOM) is being cited as evidence that Apple plans to launch a refreshed Apple TV alongside the iPhone 5S and iPhone 5C at its media event on September 10th.

  • On August 25th, Apple received a shipment described as “Set Top Box with Communication Function” from BYD Precision Manufacture in Shenzhen, China.
  • On August 18th, Apple received another shipment, again from BYD, described as “Set Top Boxes.”
  • And on August 11th, Apple received its first shipment from BYD of “Set Top Box with Communication Function.

While it’s possible that the timing aligns with plans to have a new model in stock this month, and a refresh is somewhat overdue, it’s rather thin evidence on which to base this assumption: it’s equally possible that this is merely a routine shipment of existing stock. Either way, we won’t have long to wait to find out.

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3 Responses to “Apple imports more Apple TVs – but is it a refresh?”

  1. Is it possible to check the supply status of the Apple TV at different vendors? This may not mean much, but at a rather trendy Wal-Mart in my area, they have been out if Apple TV’s for at least a week now. Not uncommon, but I was wondering if there was a trend elsewhere?

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  2. Laughing_Boy48 says:

    Yeah, maybe this new AppleTV has been beefed up to go up against the Xbox One. Fat chance.

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