When Burberry shot video of its London fashion show entirely on the iPhone 5s, one had to suspect this was purely a PR stunt, given that it occurred shortly before it was announced that the company’s CEO was joining Apple as head of retail.

A cynical mind might suspect the same of any video shot with iPhones, but in a piece in The Loop, LeAnn Rimes’ co-producer Darrell Brown insists the decision to use an iPhone to shoot the video for her new single Gasoline and Matches, directed by Ian Padgham, was purely a practical one.

“Using the iPhone camera for the stop motion video made it easy, affordable and portable for us—because of time factors,” said Darrell Brown, the Co-Producer of the record and video. “I had to get Ian to Dublin to film LeAnn while she was there. I had to get Ian to New York State to film Rob. It was so easy to lug around three iPhones instead of other heavy gear. iPhone to film, IPhone for playback of song and iPhone to document the fun.”

Rimes said she was “blown away” by the result.

It’s not recorded which iPhone was used, but the 5s introduced a new camera with larger sensor, wider aperture, dual-color flash and a 120fps slo-mo mode.

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9 Responses to “Watch LeAnn Rimes’ new music video, shot entirely on an iPhone”

  1. Jeff Siegel says:

    Impressive, getting mine today (5s)


  2. It would be nice to see some of the behind the scenes stuff.


    • Ben Lovejoy says:

      Indeed, I assume that will follow, as they mentioned a third iPhone to capture the action


      • Tim Jr. says:

        Looking forward to it. I’m interested in the techniques used to get that kind of footage with an iPhone. I assume a lot of stills. But getting the overlays of the singers in the photos was probably done after the fact in Fine Cut after the stills were pieced together?


      • Ben Lovejoy says:

        Yes, it’s stop-motion, so thousands of stills. Be interesting to see whether the singers were shot as-is or overlaid, as you say.


  3. patstar5 says:

    Should of used nokia Lumia 1020.


  4. rettun1 says:

    Whenever I try to watch an embedded YouTube video on my iPhone, I get the “This video is currently unavailable” message. especially on 9to5