Like he has done before, Apple’s Senior Vice President of Marketing Phil Schiller has taken to his Twitter account to share a new report highlighting a much higher amount of security threats on Android compared to iOS. Schiller linked to Cisco’s 2014 annual security report covering mobile malware trends over the last year, which happens to highlight a rise in malware on Android as one of its key takeaways:
Ninety-nine percent of all mobile malware in 2013 targeted Android devices. Not all mobile malware is designed to target specific devices, however… Many encounters involve phishing, likejacking, or other social engineering ruses, or forcible redirects to websites other than expected. An analysis of user agents by Cisco TRAC/SIO reveals that Android users, at 71 percent, have the highest encounter rates with all forms of web-delivered malware
That 71% encounter rate for web-delivered malware on Android mentioned above compares to just 14 percent for iPhone users, according to the report. The report’s finding that 99 percent of all mobile malware last year targeted Android marks an increase for Android when comparing to the last report Schiller shared. In March of last year, Schiller shared a report from security firm F-Secure that estimated Android had around 79% of all mobile malware for 2012 compared to just 0.7 percent for iOS.
Interestingly, Schiller’s tweet comes shortly after Forrester Research (via WSJ) published a survey ranking Samsung, Microsoft, and Sony higher than Apple in customer satisfaction.
The survey attempts to quantify the somewhat squishy and hard-to-define criteria of customer experience. Forrester assigns each company a customer-experience index score based on a survey of how 7,500 U.S. consumers responded to these three questions:
How enjoyable were they to do business with?
How easy were they to do business with?
How effective were they at meeting your needs?
Could Schiller’s timing be any more strategic? Let us know what you think below.