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Image via Olga Osadcha

Update: Apple tells TechCrunch that the feature we saw should roll out to users over the next few weeks.

Apple appears to be testing a new feature for the iOS version of the App Store that presents users with related search terms at the top of the search results page.

The feature isn’t available to everyone yet, but users on iOS 7.1 and 7.0.x are reporting spotting it. 9to5Mac‘s own Zac Hall only had access to the feature temporarily, though his search results have now returned to the previous design.

The feature was first pointed out by Olga Osadcha on Twitter:

Tapping the suggestions at the top of the page takes users to a new search page for that term, which, as pointed out by Osadcha, results in even more suggestions.

There’s no word on when (or if) this experimental feature will be rolled out to all users, but it looks like it will be pushed out over-the-air without the need for a full iOS update. Apple has made small changes to the App Store interface without a full update before—a feature that’s possible because the App Store (and iTunes Store) pull a large part of their interfaces from the Internet rather than including them within the apps.

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7 Responses to “Apple experimenting with related terms in App Store search results on iOS”

  1. themis333 says:

    Locating certain apps in the App Store has been a bit of a challenge due to how many apps are in it. It’s good to know that Apple is continuing to improve and toy with new ways to locate apps in a more efficient way.

    Like

  2. iMacheads says:

    Reblogged this on iMacheads and commented:
    Finally.

    Like

  3. I gave up on App store search a long time ago.

    For instance the last time I searched for “Jelly” (which is a hugely popular app), the app itself wasn’t in the first three pages of results, even though I was searching for the word “Jelly” and there is only one app with that name. Same goes for searching for “Apple Store App.” The last time I did it, the app (with that exact name) couldn’t be found at all.

    Until they fix stuff like that, is it really worth bothering about the details?

    Like