Both Samsung and Apple have slipped in smartphone marketshare globally during the first quarter of 2014 according to the latest numbers from research firm Strategy Analytics. While global smartphone shipments grew 33 percent to 285 million units in Q1 compared to 213.9 million in the same quarter last year, Apple and Samsung collectively dropped from over 50 percent of the market to 47 percent. The report cites strong growth of “second-tier smartphone brands” such as Huwaei and Lenovo and lack of entry-level devices in markets abroad from Apple as the main contributors to slowed growth for Samsung and Apple. As for Apple on its own:

APPLE grew a below-average 17 percent annually and shipped 43.7 million iPhones worldwide for 15 percent marketshare in Q1 2014, falling from the 17 percent level recorded during Q1 2013. Apple remains strong in the premium smartphone segment, but a lack of presence in the entry-level category continues to cost it lost volumes in fast-growing emerging markets such as Latin America… Samsung continues to face tough competition from Apple at the higher-end of the smartphone market and from Chinese brands like Huawei at the lower-end.

That compares to 89.0 million smartphones shipped for Samsung and 31 percent marketshare during Q1 2014, which is also a drop from the 32 percent it held in the year ago quarter. Strategy Analytics notes, “This was Samsung’s first annual marketshare loss in the smartphone category since Q4 2009.”

Lenovo experienced growth from 4 to 5 percent since last year, while Huawei remains steady at 5 percent of the global market and the “others” category grows from 41.5% to 44.1%.

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6 Responses to “Apple & Samsung slip below 50% in global smartphone marketshare for Q1 2014”

  1. You might not want to cite Strategy Analytics as a credible source of data: http://tech.fortune.cnn(dot)com/2013/08/02/apple-samsung-strategy-analytics/

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  2. rogifan says:

    I don’t get the fascination with all these market share reports. First of all it’s an incredibly meaningless stat and second every firm that does it comes up with different figures so who are we supposed to believe? These numbers are pretty much all guesses, nothing more.

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  3. alanaudio says:

    “Apple remains strong in the premium smartphone segment, but a lack of presence in the entry-level category continues to cost it lost volumes in fast-growing emerging markets such as Latin America… Samsung continues to face tough competition from Apple at the higher-end of the smartphone market and from Chinese brands like Huawei at the lower-end.”

    This extract perfectly demonstrates the absurdity of analysts.

    They suggest that Apple is losing volume by not offering an entry level iPhone, yet they point out that Samsung is facing challenges at the cheap end of the market, where there is hardly any profit anyway. Volume is not desirable if you don’t make a worthwhile profit on every sale.

    Apple has always targeted the profitable sectors and has never regarded volumes of sales as an important metric. When it comes to smartphones, the top end is the only seriously profitable sector and Apple is doing very well by earning most of the industry’s profits. If Apple believes that there are other profitable sectors, such as large screen iPhones, then they will address that sector too, but they will still expect to make significant profits from every device sold.

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  4. cdmoore74 says:

    One of these days Apple sites will stop pretending that Samsung=Android. There are more options for Android at both the high end and low end that are not Samsung phones. As a Android lover I don’t believe that one company should rule them all. Choice is good and it brings ideas to the table.

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