Samsung going head-to-head with Apple with iBeacon rival, Proximity

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The rivalry between Apple and Samsung looks set to enter a new field as Samsung has announced a direct competitor to iBeacon, called Proximity.

Samsung Proximity is a mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.

With Samsung Proximity, visitors are able to experience rich content related to their location, and marketers can better engage with customers for increased sales and brand awareness.

The applications Samsung describes for the service are identical to those already in use with Apple’s iBeacon partners …  Read more

iPad Air higher-tech but actually cheaper to produce than iPad 3, says research firm

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Research firm IHS, which previously dismantled the iPhone 5s and 5c to calculate component costs, has now done the same with the iPad Air.

It concludes that while the technology in the iPad Air is significantly more advanced than in the iPad 3 (for some reason the company skipped the iPad 4), the total production cost is actually lower, reports AllThingsD.

The firm says Apple’s iPad Air […] costs between $274 and $361 to build depending on model. The […] total component cost of the base model, at $274, is still $42 cheaper than the entry-level third-generation iPad …

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