Nielsen July 2, 2014

A Nielsen study (via TechCrunchreveals that while we all spend much longer using mobile apps than we did two years ago, and we may have many more apps installed on our phones, the average number of apps we actually interact with in any given month hasn’t changed nearly as much.

While time spent using mobile apps climbed from 18h 18m in 2011 to 30h 15m by the end of last year, the total number of apps actually used only increased from 23.3 to 26.8. So we’re spending more time using pretty much the same number of apps …  expand full story

Nielsen February 12, 2014


According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.

That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …  expand full story

Nielsen November 20, 2012

Nielsen is out today with the results of a new study to gauge interest in buying mobile devices and gaming consoles leading into the holidays in the United States. Much like last year, Apple’s iOS devices remain among the highest ranking with kids ages 6 to 12, while the iPhone and iPad also get top spots in the 13+ category.

As you can see from Nielsen’s charts above and below, the full-sized, 9.7-inch iPad gets the top spot in both categories with 48 percent in the 6 to 12 age group (up from 44 percent last year) and 21 percent in the 13+ group. As for the iPad mini, it was less desirable among kids, coming in at 36 percent for kids ages 6 to 12, just behind the Nintendo Wii U and iPod touch in second and third positions.

Approximately half the children surveyed expressed interest in the full-sized iPad (up from 44% last year), and 36 percent in the new iPad Mini. The iPod Touch and iPhone are also coveted devices among these young consumers (36% and 33%, respectively).  Kids are also likely to ask for dedicated gaming hardware this holiday, with 39 percent excited to own Nintendo’s just-released console offering, Wii U, and 29 percent indicating they want a device from that company’s portable DS family.

While game consoles dominated the top spots when Apple devices didn’t, the 13+ age group showed interest in non-iPad tablets with 18 percent of the group interested in buying over the next 6 months. Mobile devices from Microsoft, Amazon, and Samsung didn’t do as well, coming in at under 20 percent for both groups and 6 percent and under for the Surface: expand full story


Nielsen September 10, 2012

Nielsen August 14, 2012

Nielsen July 13, 2012


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