How many apps do you use a month? Study shows the average is 26 [Poll]

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A Nielsen study (via TechCrunchreveals that while we all spend much longer using mobile apps than we did two years ago, and we may have many more apps installed on our phones, the average number of apps we actually interact with in any given month hasn’t changed nearly as much.

While time spent using mobile apps climbed from 18h 18m in 2011 to 30h 15m by the end of last year, the total number of apps actually used only increased from 23.3 to 26.8. So we’re spending more time using pretty much the same number of apps …  Read more

Americans officially living in post-PC world, spending more time using mobile apps & web

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According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.

That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …  Read more

Nielsen: Your kid wants an iOS device for Christmas, don’t mess it up

Nielsen is out today with the results of a new study to gauge interest in buying mobile devices and gaming consoles leading into the holidays in the United States. Much like last year, Apple’s iOS devices remain among the highest ranking with kids ages 6 to 12, while the iPhone and iPad also get top spots in the 13+ category.

As you can see from Nielsen’s charts above and below, the full-sized, 9.7-inch iPad gets the top spot in both categories with 48 percent in the 6 to 12 age group (up from 44 percent last year) and 21 percent in the 13+ group. As for the iPad mini, it was less desirable among kids, coming in at 36 percent for kids ages 6 to 12, just behind the Nintendo Wii U and iPod touch in second and third positions.

Approximately half the children surveyed expressed interest in the full-sized iPad (up from 44% last year), and 36 percent in the new iPad Mini. The iPod Touch and iPhone are also coveted devices among these young consumers (36% and 33%, respectively).  Kids are also likely to ask for dedicated gaming hardware this holiday, with 39 percent excited to own Nintendo’s just-released console offering, Wii U, and 29 percent indicating they want a device from that company’s portable DS family.

While game consoles dominated the top spots when Apple devices didn’t, the 13+ age group showed interest in non-iPad tablets with 18 percent of the group interested in buying over the next 6 months. Mobile devices from Microsoft, Amazon, and Samsung didn’t do as well, coming in at under 20 percent for both groups and 6 percent and under for the Surface: Read more

comScore: Android and iOS grab 80 percent US marketshare, Apple passes Motorola

Following Nielsen’s latest survey that showed over 90 percent of United States smartphone buyers are choosing iOS or Android, research firm comScore today released its data of the top smartphone platforms and OEMs in the U.S. The survey included more than 30,000 people over a three-month period ending February 2012. It found Android was up 17 percentage points from a year ago with 50.1-percent of the U.S. smartphone market. In comparison, Apple’s 30.2-percent accounted for an increase of 5 percentage points from the same period a year ago.

According to comScore, Google passed the 50 percent milestone for the first time during February 2012. The numbers represent a 3.2-percentage point increase over previous three-month period for Google, and a 1.5-percentage point increase for Apple.

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Game Over: Latest Nielsen survey says over 90 percent of US Smartphones purchased in last 3 months are iOS or Android

With iOS gaining roughly 30 percent United States marketshare as of Q4 2011 at the expense of RIM, Nokia and Microsoft, new numbers from Nielsen’s latest study show just how much of a duopoly the U.S. market has become. While noting about 50 percent of mobile subscribers in the U.S. are now smartphone owners, Nielsen gave a breakdown of how the two leading platforms continue to dominate as of February 2012:
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Nielsen: Apple chasing Android in the US as iPhone 4S had ‘enormous impact’ on recent acquirers in December


Smartphone duopoly, anyone? Source: Nielsen

There is no shortage of surveys proving that Apple’s smartphone market share has benefited from strong iPhone 4S reception thus far. A new report published this morning by reputable research firm Nielsen is another indication of Apple halting Android’s seemingly unstoppable rise as a growing number of United States consumers pick iPhones over other smartphones. Based on a poll of recent acquirers —among those who said they got a new device within the past three months— Nielsen found out that 44.5-percent chose an iPhone while 46.9-percent picked an Android phone. Contrast these figures to just 25.1-percent for Apple in October and 61.1-percent for Android.

Furthermore, 57 percent of new iPhone owners surveyed in December said they got an iPhone 4S. [...] The high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.

Therefore, while fewer people bought an Android device in December compared to a month earlier, Apple substantially increased its share among recent smartphone acquirers. These findings are understandable given that iPhone 4S was announced on Oct. 4, 2011 and it became available 10 days later, selling 4 million units during the launch weekend. Pent-up demand and wider price gamut certainly did help boost domestic iPhone sales as did the fact that Sprint and local carriers Claro Puerto Rico and C Spire Wireless finally landed the device.

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