San Francisco September 1, 2014

San Francisco August 20, 2014

Tesla Motors, known for changing the automobile industry with its innovative electric cars, will update its Model S firmware in the coming months to allow owners to start and drive the Model S with only an iPhone. While it isn’t yet exactly certain how this will work, there is speculation that it will involve Touch ID and may coincide with the launch of iOS 8 next month. The above screenshot of Version 6 is said to be in late beta stages and being finalized for full rollout now.

Tesla’s iPhone app won our 2013 app of the year and the ability to start the car and drive it would continue down that same innovative road.  Other systems for starting a car and driving it from a mobile phone already exist for 3rd parties like Viper and others.

Tesla has been busy snapping up Apple employees over the past year. Only weeks after poaching Apple Mac Hardware Vice President Doug Field to run Vehicle Design, Tesla snapped up Director of Manufacturing technology Rich Heley. Then security researcher Kristin Paget joined in February. Also, much of Tesla’s UI design team comes from Apple.

Tesla CEO Elon Musk was also spotted at Apple last year and while speculation was that Apple was considering a buyout (shot down) or becoming an investor in Tesla’s battery Gigafactory, perhaps Musk was simply looking to better integrate the iPhone with his cars.

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San Francisco August 1, 2014

New Senior Vice President of Retail and Online Stores Angela Ahrendts is continuing her Apple debut tour this week. The former Burberry Chief Executive Officer today toured through Apple’s many stores in the New York City area and she also held a question-and-answer session with select Apple Retail Store managers earlier this week week. Ahrendts today sent a memo with a transcript of some of the Q&A points to all retail employees, and a full copy of that transcript, sent in by a source, is below:

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San Francisco July 7, 2014

Just over a week ago, thousands of Apple employees, including CEO Tim Cook, took to the streets of San Francisco to take part in the Pride Parade. The company has not been hesitant to share its views on LGBT rights, and the parade was yet another instance of that. This evening, Apple uploaded a video to its official YouTube channel showing off all of the effort that went into the Pride Parade last week and its “unwavering” support for equality and diversity.

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San Francisco June 29, 2014

Apple is out in full force including CEO Tim Cook for the Pride Parade in San Francisco today. Apple’s CEO hasn’t ever been ambiguous about his support for LGBT issues and he was joined by Apple Environment Director Lisa Jackson and what looks like thousands of other Apple employees on Market St. in San Francisco today.  Update: Reuters reported that:

In an unusual step for the sometimes secretive Apple, the company has spoken out about its support for the Pride festival. To help attendees navigate the packed event, the company set up a dedicated LGBT station on iTunes Radio and featured several apps on its App Store, including the Find My Friends app. Company employees also handed out iTunes gift cards to bystanders.

“Apple believes equality and diversity make us stronger, and we’re proud to support our employees and their friends and families in this weekend’s celebration,” Apple spokeswoman Michaela Wilkinson said.

Employees are also handing out $1 iTunes gift cards in celebration.  A ton of Tweets and Instagrams are below and you can follow with hashtags #pride, #ApplePride and #SFPride:

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