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Siri does more than ever. Even before you ask.

Siri is Apple’s personal assistant technology that debuted in 2011 with the iPhone 4S. Apple purchased Siri in 2010. At the time, it was a dedicated app on the iPhone. When it became built into the iPhone, it could do basic things like play music and make phone calls.

Now, it can do things like integrate with third-party messaging apps. payments, ride-sharing service, calling app, set timers, get directions, add reminders, start TV shows on the Apple TV, make language translations, search for photos, open documents, interact with your smart home though HomeKit, and a lot more.

In iOS 12, it became integrated into more third-party apps through Shortcuts. Companies can build their own interactions for the service to work with.

Compatible Devices

iPhone

iPad

Siri Remote for Apple TV

AirPods

HomePod

Apple Watch

Car Play

Apple has already teased Siri’s new design coming in iOS 27

Bloomberg’s Mark Gurman says that Apple’s WWDC26 artwork has already given us our first look at the new design for Siri coming as part of iOS 27. Apple’s voice assistant will finally be getting the revamp it deserves in iOS 27, with a bunch of new functionality and a new look.

Gurman says the new Siri design includes visual elements that resemble the glow effect seen in the WWDC26 poster art. It is reportedly most striking when the iPhone is used in dark mode, which is why the WWDC art used a black background.

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Former AI boss John Giannandrea officially leaving Apple this week after ‘resting and vesting’

John Giannandrea’s time at Apple is officially coming to an end this week. Giannandrea joined Apple in 2018 after eight years at Google to head the company’s machine learning and AI strategy.

In December of last year, however, Apple announced that Giannandrea was stepping down from his position and would serve as an advisor to the company before fully departing in spring of 2026.

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Siri will continue to be incompetent … until it very suddenly isn’t

Siri will continue to be incompetent ... until it very suddenly isn't | Image shows an iPhone with Siri and Gemini icons

I know, we’ve been waiting forever for the new Siri and it still isn’t here yet. Many are adopting the cynical view that it won’t be worth the wait, and that AI is mostly hype anyway.

I’ve long felt that my own view of AI is somewhat at odds with the very polarized views mostly expressed on the internet. That it’s a villain or a hero. That it’s a mental toddler or a professor. I don’t see it as either, but a recent experience with Claude suggested to me that it is now close to reaching a tipping point …

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If Alexa+ is this bad, maybe we shouldn’t be too impatient for new Siri

If Alexa+ is this bad, maybe we shouldn’t be too impatient for new Siri | Image shows a promo graphic for the new Alexa on the Echo Show 15

Attitudes to the hugely delayed launch of the new Siri seemed to be split between frustration and resignation. Apple promoted the more intelligent voice assistant in a deleted video ad for the iPhone 16, but it appears it may officially launch alongside the iPhone 18.

Amazon’s Alexa+ service initially looked to be well ahead of Apple, but it too was delayed – and also appears to be failing to deliver on its promises …

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Apple says it is still on track to launch new Siri this year, as promised

Bloomberg’s Mark Gurman yesterday reported that Apple’s new Siri initiative was facing internal delays, having originally been planned to start rolling out with iOS 26.4. Gurman suggested features may start appearing in iOS 26.5, or later releases in the year.

That report has seemingly rocked investor confidence, with Apple stock plummeting today. Seemingly in response, CNBC’s Steve Kovach says Apple confirmed to him that it remains on track to launch new Siri this year, which is essentially reaffirming what it has promised publicly all along.

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Apple reportedly pushing back Gemini-powered Siri features beyond iOS 26.4

The past few days brought two encouraging signs for the new Siri | Liquid Glass style new Siri icon

Despite inking a deal with Google to use Gemini AI as the brains behind upgraded Siri, Apple is reportedly facing internal challenges in getting the final product ready for prime time. The reported delays could stretch into iOS 27 this fall. Apple first announced a more capable version of Siri in 2024; that update hasn’t shipped yet.

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