comScore: iOS gains ground on Android stealing US marketshare away from other players

2013-09-06 at 16.29

comScore has released its US smartphone subscriber study for the three month period ending July. Reflecting similar observations by Millenial Media, iOS continues its ascendancy in the US market. comScore computes its marketshare figures based on active subscribers, which is generally seen as a more reliable representation of market trends than web usage traffic, which is what Millenial uses.

comScore reports that iOS was the only platform to show positive growth, rising 1.2 points from 39.2% in April to 40.4% in June. In comparison, Android fell 0.2 percentage points with even larger decreases experienced by BlackBerry which dropped from 5.1% to 4.3%. Windows Phone’s share remained constant at 3.0%.

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Report: iPhone captured 51.2-percent of US smartphone market last quarter, Android switchers up 10 percent

Kantar-Worldpanel-Comtech-iOS-2013Apple was able to maintain its lead of smartphone sales in the U.S. market during the holiday quarter ending Dec. 23, according to new data released by Kantar Worldpanel ComTech. The report said iOS was the top-selling smartphone platform during the three-month period, as it recorded 51.2-percent of market sales compared to Android’s 44.2-percent.

While Android’s share of the market remained steady, down from just 44.2-percent last year, Kantar noted an increasing number of iPhone sales to other smartphone users. Sales of iPhones to Android users apparently grew 10 percent compared to 2011:

“In particular, 36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011,”

Among the switchers, the majority came from Verizon. About 49 percent of new iPhone sales came specifically from users of another smartphone platform, while 30 percent came from Android users. AT&T, however, only had about 6 percent Android switchers, as the majority of new iPhone purchases—55 percent—were derived from iPhone upgrades: Read more

Report: Apple bumps Android from top spot in US smartphone market on strength of iPhone 5 sales

On the strength of iPhone 5 sales, iOS has once again reached the top spot for smartphone market share in the United States, according to new data from Research firm Kantar Worldpanel Comtech (via Reuters). According to the report that tracked smartphone sales over the last 12 weeks ending Oct. 28, iOS now accounts for 48.1-percent of the U.S. smartphone market. That’s up 25 percent year-over-year, and it officially bumps Android into second place, but is still just shy of the record 49.3-percent it was able to capture earlier this year.

Android was down from 63.3-percent marketshare over the same 12-week period last year to just 46.7-percent today. As for the rest of the world, you can see from Kantar’s data for other countries in the chart below that Android still dominates in most other countries, including: 54.2-percent of the market in Britain, 81.7-percent of the market in Spain, and 73.9-percent in Germany.

Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.”

The report also provided some data on iPhone 5 sales, noting 62 percent came from existing Apple device owners upgrading. Apple also captured 13 percent of iPhone 5 sales from Android switchers: Read more

Gartner: Apple and Samsung capture almost half of smartphone market in Q3, Android passes 70 percent share

Worldwide Mobile Device Sales to End Users by Operating System in 3Q12

Gartner is out with its quarterly report for worldwide mobile device sales by vendor and OS for the third quarter. While reporting an overall 3 percent decline in mobile phone sales, the smartphone category hit 169.2 million units in Q3, a 47 percent increase from the year-ago quarter. While Apple is still third to Samsung and Nokia for total mobile device sales, Samsung and Apple remain the top smartphone vendors collectively, capturing 46.5-percent of the market. Meanwhile, Nokia slipped from No. 3 smartphone vendor in Q2 to No. 7 in Q3. This made room for RIM and HTC behind Apple and Samsung in the third and fourth positions.

With sales of 23.6 million units in the third quarter for Apple (up 36.2-percent year-on-year), Gartner reported Samsung widened its lead on Apple with almost 55 million smartphones in the quarter and strong demand for its Galaxy line. Samsung once again takes the top vendor position for smartphones with 32.5-percent of the market:

Samsung’s mobile phones sales continued to accelerate, totaling almost 98 million units in the third quarter of 2012 (see Table 1), up 18.6 percent year-on-year. Samsung saw strong demand for Galaxy smartphones across different price points, and it further widened the gap with Apple in the smartphone market, selling 55 million smartphones in the third quarter of 2012. It commanded 32.5 percent of the global smartphone market in the third quarter of 2012.

As for the race between Android and iOS, Gartner’s numbers show Android increased its marketshare nearly 20 percentage points in the quarter to 72.4-percent of the market, up from just 52.5-percent in the year-ago quarter. In comparison, Apple now accounts for 13.9-percent of the market, down from 15 percent last year, but Gartner expects that to change in Q4 thanks to the continuing iPhone 5 roll out:
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