Retailer Target will soon start offering Apple products in select discount stores that carry everything from dog food to electronics.
Reuters reported that Minnesota-headquartered retailer Target confirmed plans to dedicate a special section to Apple products within 25 of its discount stores across the United States:
Target also confirmed during a presentation on Thursday that it will have 25 stores featuring special displays of Apple Inc (AAPL.O) merchandise, a move that had been speculated about last week.
The move is part of a broad initiative to provide upscale shopping experience for high-end brands. Select Target stores have been carrying iPhones, iPods and iPads and selling accessories for a while now, but not Mac systems. By promoting in boutiques stores-within-a-store, Apple’s mobile and desktop products should be able to stand out from the rest of Target’s low-end offerings. Thus far, Apple ministores could be found at select Best Buy stores.
As you know, both the Target Corporation and Apple drew from the expertise of a merchandising wizard who made beautiful design a natural part of the shopping experience…
