Full video from Vanity Fair Jony Ive interview on design, Steve Jobs, and more now available

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Last week Jony Ive took part in an interview during Vanity Fair’s New Establishment Summit where he discussed topics such as his views on product design, development of the first iPhone, Steve Jobs, and more. Today the magazine made the full 25-minute video from the interview available for viewing.

In the interview, Ive calls the fact that some other companies copy Apple’s product design style “theft” and gives more insight into the process behind why (and how) the first iPhone featured a large touchscreen display when other phones of the day were getting smaller and smaller. He also discusses his first experience with an Apple product and how to led to his current career in design.

You can watch the full video below:

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Jony Ive and Marc Newson talk collaboration and development of one-off Leica for (RED) auction

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Earlier this week, we reported on some details and photos of the one-off Leica camera designed by Apple’s Jony Ive and Marc Newson for the Product(RED) campaign. Leica originally shared some interesting tidbits about the functionality and development process of the camera, but now, Vanity Fair has published an extensive interview with Ive and Newson about the process. The report provides an interesting look into Apple PR’s process of organizing interviews of its executives: Read more

Microsoft’s lost decade, chronicled

In a lengthy piece, titled “Microsoft’s Lost Decade”, Kurt Eichenwald of Vanity Fair profiled CEO Steve Ballmer and his role in the company’s steadily decreasing dominance. The piece includes interviews with current and past executives of the company, thousands of internal docs and legal records, and, not surprisingly, Apple’s role in the decline of Microsoft makes up a large part of the story:

Truly, for senior management, the problems didn’t make sense. Microsoft had some of the smartest people in the technology business. It had billions of dollars at its disposal, and the ability to throw that money into any project the executives chose… Current and former executives said that, each year, they tried to explain to Microsoft’s top executives why the company was struggling in the quality of its innovation compared with Apple… Exhibit A: today the iPhone brings in more revenue than the entirety of Microsoft… One Apple product, something that didn’t exist five years ago, has higher sales than everything Microsoft has to offer. More than Windows, Office, Xbox, Bing, Windows Phone, and every other product that Microsoft has created since 1975. In the quarter ended March 31, 2012, iPhone had sales of $22.7 billion; Microsoft Corporation, $17.4 billion.

One anecdote covered in the story comes from emails that circulated around Microsoft following the introduction of Tiger:
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