Last week Jony Ive took part in an interview during Vanity Fair’s New Establishment Summit where he discussed topics such as his views on product design, development of the first iPhone, Steve Jobs, and more. Today the magazine made the full 25-minute video from the interview available for viewing.
In the interview, Ive calls the fact that some other companies copy Apple’s product design style “theft” and gives more insight into the process behind why (and how) the first iPhone featured a large touchscreen display when other phones of the day were getting smaller and smaller. He also discusses his first experience with an Apple product and how to led to his current career in design.
You can watch the full video below: