After debuting its newest smartphone, the Galaxy Note 9 yesterday alongside a fresh Apple Watch competitor and more, Samsung is out today with two new ads in its “Ingenius” campaign. However, in an awkward twist, one of the ads pokes fun at iPhone X “power” after Apple’s 2017 release was just shown to outperform the new Note 9.

Samsung released two new ads today to try and hype its new 6.4-inch Galaxy Note 9. Titled, “Power” and “Pen,” the first ad shows an Apple employee arguing with a customer about what “power” on a smartphone really means. “Pen” attempts to poke fun at the fact that Apple Pencil is only made to work on iPad.

The “Power” ad starts with a customer saying “because the Galaxy Note 9 is really powerful man.” Ironically, we learned yesterday that Samsung’s latest flagship smartphone was outperformed by the iPhone X in several benchmarks. The ad then pivots and tries to paint the picture that facial recognition features on iPhone X and the Note 9 are equal.

Since the updated S-Pen that comes with the Note 9 got some new features like the ability to act as a selfie remote and more, Samsung took the opportunity to pick on the Apple Pencil. The “Pen” ad features the same goofy Apple employee who doesn’t have an answer for a customer who wants to use a stylus with an iPhone.

What do you think of these latest marketing attempts by Samsung? Share your thoughts in the comments below!

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.