Adobe Systems

Macworld reports that Adobe is making its first application available on the Mac App Store. Adobe Photoshop Elements 9 Editor  is being offered for $79.99 which is less than the $99 boxed version (which is often discounted– for instance it is $60 currently after a $20 discount at Amazon).

Mac App Store version of the application costs $80 and includes all the same editing tools as the full version. However, unlike the full $100 version, it does not come bundled with the Adobe Elements Organizer application. This version is available only in English, and cannot be purchased anywhere outside of Apple’s Mac App Store.

The big deal here is that a huge software maker, that makes a lot of money on selling boxed software, is trying out the App Store.  Adobe are also experimenting in the iOS App Store as well.  The big question: Will Creative Suite be there soon with Apple taking 30% of the cut?  Ouch.

Adobe Photoshop Elements 9 Editor at App Store 
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[youtube=http://www.youtube.com/watch?v=szaXvTsoeVs]
Stage 3D Molehill demo

For all of you Adobe Flash and Air fans out there, Adobe has released the next major version of the authoring tool out onto the Internet.  New features of Flash include, Stage3D APIs, 64-bit support, G.711 audio compression for telephony, H.264/AVC SW Encoding, Socket Progress Events and HD surround sound.

Developers can download the betas here.

Full listing of new features in Flash Player 11 and AIR 3 below:
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It sure seems like it.

A guy named Jordan from 97th Floor, a company that represents Adobe’s SEO interests, asked us to “fix/make a link to Adobe.com” in one of our posts.  The post had nothing to do with Adobe, but the terms “photo editing program” were desired link terms for Adobe which appears to be trying to juice its search engine rankings.

As far as I know, this is a no-no.  I think Bing and Google frown on this type of behavior. 

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The rest of the exchange is below:
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[youtube=http://www.youtube.com/watch?v=geK7geL3I40&w=640&h=390]
Here’s a demo showing a 10X reduction in CPU usage:

The video is from November but Adobe’s John Nack reports that Flash video sites across the web are updating their content to be optimized for the new version of Flash which purports to deliver video with 1/10th the CPU utilization of the current Flash plug-in.  YouTube, the biggie, is on board.  The original Flash 10.2 beta was released two weeks ago.

Good news, though: the new Flash Player 10.2 (download the beta) offers a new, video-playback-optimized mode called Stage Video.  Building on top of the GPU acceleration added earlier this year, Stage Video can leverage complete hardware acceleration of the video rendering pipeline, from video decoding to scaling/blitting, enabling best-in-class playback performance. Stage Video can dramatically decrease processor usage and enables higher frame rates, reduced memory usage, and greater pixel fidelity and quality.

Stage Video requires Flash developers to update the code in video players, so simply updating to the new player won’t automatically improve CPU usage on all sites, but YouTube has already updates its player & others will follow. If you’re a Flash developer and want to start experimenting, check out this tutorial from Lee Brimelow.

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