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What Apple’s subscription model tells us about its future

You might have noticed that over the last several years, more and more companies have shifted to a subscription model for their products and services, and Apple has slowly begun to follow suit. As Apple hardware continues to improve, customers are keeping their devices for longer. Meaning that Apple is earning less per customer on their hardware purchases. This has pushed Apple to add more products to its services. Today, Apple offers subscriptions like cloud storage, media, productivity tools, AppleCare, and now products like Creator Studio. This suggests the company is willing to expand subscriptions into areas that were traditionally one-time purchases, a trend that we need to keep a close eye on. The easiest way to see how far Apple has leaned into subscriptions is to simply lay out everything the company currently offers.

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Apple in 2025: Apple Intelligence predictions

Alright, let’s make some predictions. Aside from the iPhone, Services is Apple’s most successful product category. The company’s approach to modern artificial intelligence, combined with its acquisition history, hints at how Apple could unlock new revenue streams in 2025. Apple Intelligence has the potential to be the next major driver of Services revenue.

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Multiple Apple services are currently facing slowdowns and outages [U: Fixed]

iCloud unhappy

Earlier this week, the Apple Weather app went offline for hours. And even after Apple said the problem had been fixed, users have been complaining that the app is taking too long to show updated information. Now it seems that multiple Apple services like iCloud and iMessage are experiencing slowdowns and outages.

Update: Apple confirmed the outage and said that the issues have now been fixed. You can read the original article below.

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Is Apple successfully convincing users to pay for its Services? Here’s the latest data

Apple Services survey

From the outside, it might seem like Apple Services has been going crazy with growing paid customers quarter after quarter. And it has been increasing revenue impressively with Services now being the second biggest category behind iPhone. However, a new study reveals Apple may have a lot more room to grow when it comes to getting hardware customers to pick up a paid Apple subscription.

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