Artificial Intelligence

Apple on Tuesday announced new iPads at its “Let Loose” event, but the company also took the opportunity to unveil a major update coming to Final Cut Pro for iPad. However, what the company didn’t mention at the event is that there’s also an update coming to the Mac version of Final Cut, which will introduce new AI-based features.

Apple has been investing a lot in artificial intelligence recently, and soon the company will introduce its own generative AI to the world. In fact, it looks like the company is taking AI seriously, as a new report claims that Apple is developing a new chip specifically to power AI processing data centers.

We’ve been hearing a lot of rumors about iOS 18 having new AI-powered features, since Apple CEO Tim Cook himself has confirmed many times that the company has been working on generative AI features. Now a report claims that iPhone and iPad users will have the option of summarizing long text messages using AI.

Following on from the announcement of Apple’s second quarter fiscal 2024 results, Apple CEO Tim Cook joined the company’s chief financial officer Luca Maestri on a call with investors. During this call, Cook again teased Apple’s upcoming generative AI and said that the company has advantages over its competitors.

A new report says that Apple CEO Tim Cook will “hint” at upcoming AI features during next week’s Let Loose event.

New iPads are the main focus of the event, but there are possible reasons for suggesting that Apple might also use it to outline new artificial intelligence features ahead of a detailed briefing at WWDC …

It’s clear that we’re going to see some exciting new Apple AI features this year, and the usual way for the company to announce major new iOS features would be to preview them at WWDC, and then launch them in September with the new iPhone line-up.

But there could be a couple of reasons to hope for some kind of preview of these new features on the new iPad Pro during the May 7 Let Loose Apple event …

For some reason which utterly eludes me, 2024 seems to be the year of AI hardware. We’ve had the Humane AI Pin, the Rabbit R1, and even former Apple design chief Jony Ive reportedly seeking a billion-dollar bet for his own attempt.

Reviews of Humane were brutal, with those who tried it as unimpressed by its performance as they were bemused as to its purpose – and the Rabbit R1 isn’t faring too much better, with Marques Brownlee describing it as “barely reviewable” …

A new report today says that Apple has created a ‘secretive’ advanced AI lab in Europe, and it’s this facility which is responsible for some of its most ground-breaking artificial intelligence work.

The same report suggests that most of Apple’s AI specialists have been poached from Google, though this isn’t a great surprise give the background of the Cupertino company’s AI chief …

Some reports last month revealed that Apple was in talks with Google to use Gemini to power new AI features coming to iOS 18. Earlier this year, 9to5Mac also reported that Apple had been running internal tests with OpenAI’s ChatGPT. Now a Bloomberg report claims that Apple has resumed negotiations with OpenAI for a potential partnership.

We’re expecting 2024 to be the year Apple builds generative AI features into iOS 18, and the company has announced a $250M investment to support ongoing work in this field. The Apple Singapore campus is growing from one building to three, to provide space for ‘new roles in AI and other key functions.’

Apple says that the expansion and refit will allow for greater collaboration between its growing teams in the country …

People have been complaining about Siri for years now, arguing that it’s fallen behind the likes of Alexa and Google Assistant. With clear evidence that 2024 is going to see dramatic improvements in Apple’s AI features, will iOS 18 Siri finally turn things around?

I’m very much hoping the answer is yes, and think there are three clues which provide some reason for optimism …

An Apple research paper describes how the company has been developing Ferret-UI, a generative AI system specifically designed to be able to make sense of app screens.

The paper is somewhat vague about the potential applications of this – likely deliberately so – but the most exciting possibility would be to power a much more advanced Siri …

We first heard last year that former Apple design chief Jony Ive and OpenAI CEO Sam Altman were working on some kind of AI hardware project. It was later reported that Tang Tan, Apple’s chief iPhone and Apple Watch designer, was also joining the project.

A report now suggests that the pair are now seeking a billion dollars in funding, and are in talks with Steve Jobs’ widow, founder and president of the Emerson Collective, Laurene Powell Jobs …

Spotify’s AI DJ feature launched more than a year ago now, but users had little control over it. A new AI Playlist feature changes that for beta uses, as you can now create playlists from ChatGPT-style text prompts.

Spotify recommends specifying a combination of genres, moods, artists, and decades – but you can also try off-the-wall things like “beats to battle a zombie apocalypse” …

Chinese media is reporting that Apple is buying AI services from local tech giant Baidu. The WSJ had earlier reported that the iPhone maker had been in discussions with the company, to use its AI smarts in iOS 18.

Baudi operates a ChatGPT-style LLM known as ERNIE Bot, which claims to “comprehend human intentions and deliver accurate, logical, and fluent responses approaching human level” …

The OpenAI mess was all but over as of last November, but there was one outstanding item: an official review into the actions of CEO Sam Altman. Update: The internal review is now complete, Altman has now been officially appointed to the board, with three new directors.

The board expressed full confidence in the leadership of Sam Altman and Greg Brockman, but the mystery of what led to his removal in the first place remains unsolved – more at the end …

Disability campaigner Colin Hughes has described eight ways that AI accessibility features could turbo-boost the experience of using Apple products this year.

Hughes – who is quadriplegic, and previously shared with us the ways in which Apple tech helps him in his daily life – is excited by the company’s focus on artificial intelligence …

Tomorrow is the date of Apple’s annual shareholder meeting, and the company this year faces five shareholder proposals – and recommends voting against all of them.

The company went as far as trying to exclude one of them, but the Securities and Exchange Commission (SEC) ruled that it must be put to a vote …