iPad Air

A new report from Consumer Intelligence Research Partners, via Fortune, sheds some light on customer behaviour of how quickly people get their iPad, iPhone or Macs upgraded or replaced. For instance, iPhones have approximate lifespans of two years, tied closely to when people’s contracts end. If the phone is in good condition, rather unsurprisingly, most people replace their phones alongside their new contract. Macs stay around for up to four years before being swapped out for newer equipment. The report argues that iPad life cycles more closely resemble Macs than iPhones.

However, in the case of loss or damage, people are much more compelled to replace their iPhones than Macs or iPads. Eighty percent of people replace iPhones within just two days. For Macs and iPads, this stretches out a week or even more. Over a quarter of buyers surveyed said they would replace an iPad immediately compared to approximately 37% for iPhones.

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While it’s not yet certain that the iPhone 6 screen will get a sapphire layer, that’s certainly the way things look at present – providing a screen that is pretty much impervious to scratches (though no more resistant to breakage).

The problem with sapphire is it’s about ten times as expensive as Gorilla Glass. There have been vague suggestions that new manufacturing techniques might narrow the gap, but it still seems likely that Apple will have to sacrifice a bit of margin to introduce the material.

That’s likely a cost the company can afford, given the marketing benefit of an effectively scratchproof screen. But will we also see sapphire screens on iPads … ? 
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CarPlay is undoubtedly a big step in the right direction. Instead of car manufacturers using their own clunky user-interfaces to give you access to things like phone calls and music, there is now a standard, Apple-designed interface.

This makes perfect sense. Apple is the king of user-interface design, and most car manufacturers, well, aren’t. There was a time when I was driving a lot of rental cars and got to experience a whole bunch of different in-car screen systems, and they ranged in usability from halfway ok to downright dreadful. None offered anything close to the simplicity and clarity of CarPlay.

The question I have about CarPlay is: does it go far enough … ?

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AirDrop can be a be a quick, simple way to transfer files between iOS devices. It can be especially handy because it is truly a device-to-device transfer that works even when neither device has internet access, although Wi-Fi  and Bluetooth have to be turned on for it to function. In this article I will discuss how to turn on AirDrop and use it to share files between devices.

In Apple apps, any files that can be transferred using the share icon can be sent via AirDrop. This includes photos, videos, iWork documents, notes, contacts, links, directions, and location data. Some third-party apps can also share data using AirDrop. AirDrop for mobile devices is a feature of iOS 7, and can only be used to share files between mobile devices, not between computers and mobile devices.

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[youtube=http://www.youtube.com/watch?v=fThtsb-Yj0w]

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.

In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s  10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi.
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Apple’s Your Verse advertising and marketing campaign for the iPad, depicting some of the inspiring ways in which people are using iPads to help with everything from ice hockey coaching to concussion treatment, has been expanded to include mountaineering.

Elevating the expedition is a new addition to the Your Verse microsite illustrating the ways in which mountaineers Adrian Ballinger and Emily Harrington use iPads to assist them with preparing for a climb, navigating the route and live-blogging their experiences and photographs … 
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I love my Apple products. I’ve used Macs since day one. My desk right now has on it my MacBook Pro, MacBook Air, iPad Air, Thunderbolt Display and iPhone. Oh, and an Apple Bluetooth keyboard and Magic Trackpad, of course.

My friends are convinced that I’m incapable of leaving the house without my iPad, and I have to confess that the evidence is on their side. My car has an iPhone dock so I can listen to music and podcasts. If I’m on a plane, train or tube, it’s a near-certainty that I’ll be using my iPad or listening to music on my iPhone – or both.

I love Apple hardware design. Sleek, minimalistic, beautiful. There aren’t that many other really attractive laptops out there, and most of the ones that are have essentially copied Apple’s designs … 
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After posting excerpts last night, in which Tim Cook announced Apple’s share buyback of $14 billion in the last two weeks, The Wall Street Journal has now published the full interview with Apple’s CEO.

The interview repeats many of the comments Cook has made to investors in the past, reaffirming that new product categories under development, but does contain some new, interesting tidbits. For instance, Wakabayashi asked Cook about Google’s disposal of Motorola. Cook says he “wasn’t surprised” that Google sold it off, saying that software and hardware integration is what makes Apple unique as a company.

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After teasing the store last month, Apple has confirmed on its website (as noted by MacMagazine) that the store will launch on the 15th of February, in just over a week. The store will launch at 11am local time (ATZ) in the luxurious Rio de Janeiro VillageMall, marking Apple’s debut entrance into the country.

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Pad & Quill, makers of our favorite high-end cases for iPhone, iPad, and MacBooks, have a new unique lineup of hand made iPad Air cases with lots of customization options.

The Author Series case for iPad Air is based around a satin finished wood base with ports cut out for connector access. The book-style exterior resembles a nice moleskin journal (you wouldn’t know the difference when it’s closed). The cover actually takes advantage of the iPad magnet system and puts the display to sleep when it’s closed just like Apple’s Smart Cover, but with more security and protection (and sophistication).
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Strategy Analytics reported its tablet figures for 2013 and unsurprisingly, iPad remains in first place with 33.9% marketshare. Marketshare growth has dipped slightly, however, year-on-year as iPad accounted for 35.7% of tablet sales in Q4 2012.

In terms of unit growth, Apple rose 14% compared with the year-ago quarter. The second-place position goes to Samsung, with 17.7% marketshare (although this means annual growth was more than 80%). Apple sold just under double Samsung’s shipments for the period, so even though Apple’s growth has slowed, there is still a significant gap between first and second place.

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The UK’s Office of Fair Trading has today published its final “principles” for free-to-play games, after starting an investigation back in April last year. Publishers have until April 1st to comply to the regulations or their titles breach UK consumer law and may result in legal action … 
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