Will Apple extend sapphire screens to iPads, even at a cost to its margins? [Poll]

ipad-air-layers

While it’s not yet certain that the iPhone 6 screen will get a sapphire layer, that’s certainly the way things look at present – providing a screen that is pretty much impervious to scratches (though no more resistant to breakage).

The problem with sapphire is it’s about ten times as expensive as Gorilla Glass. There have been vague suggestions that new manufacturing techniques might narrow the gap, but it still seems likely that Apple will have to sacrifice a bit of margin to introduce the material.

That’s likely a cost the company can afford, given the marketing benefit of an effectively scratchproof screen. But will we also see sapphire screens on iPads … ?  Read more

Taiwanese report reiterates 4.7 inch and 5.6 inch iPhones incoming, claims larger model will not use iPhone branding

iphone-5s-hero-xl-201311

A report published in Taiwan’s Economic Daily News, via Mac Otakara, reiterates the flurry of previous reporting that Apple will release two new iPhones this year with larger displays, around 4.7 and 5.6 inches respectively. This has been reported countless times in the past by multiple sources. It also says that Apple is targeting a release in the third-quarter, again unsurprising at this point.

However, the report goes onto say that only the larger of these two phones will feature sapphire-glass. According to this sketchy report, the 4.7 inch model will continue to use Corning’s Gorilla Glass like the current iPhone 5s and 5c.

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Speculation and circumstantial evidence points toward possibility of Apple using solar in upcoming products

Image: 1iphone5wallpaper.com

Image: 1iphone5wallpaper.com

There has long been speculation about Apple incorporating a solar panel into its products, both for environmental reasons and to boost battery-life. There have been Mobile-Solar Apple Jobs that have vanished after discovery, tons of patents, trial rumors and of course the Solar effort/expertise on Apple’s Data Centers and new Campus 2 building. This week, Seeking Alpha has a highly speculative piece by Matt Margolis suggesting that the evidence may be mounting for the iPhone 6 being the product Apple uses to bring the Solar idea to market.

Before we get too far into the speculation, it is worthwhile to note that the surface area of an iPhone would hardly be enough to keep a charge let alone recharge a phone even with the most efficient solar technology in labs today. However, all of the evidence weighed together might make you forget all of that ‘science’…

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Apple mood-based advertising patent is another hint of company’s new obsession with body sensors

Image: techbeat.com

Image: techbeat.com

An intriguing patent application by Apple to deliver mood-based advertising contains what could be read as a strong hint that the rumored iWatch will, as we’ve speculated in the past, major on sensor technology.

In addition to describing ways of assessing mood by such clues as likes in social media, type of applications used and music playing, the patent also lists physical characteristics that could be used:

Mood-associated physical characteristics can include heart rate; blood pressure; adrenaline level; perspiration rate; body temperature; vocal expression, e.g. voice level, voice pattern, voice stress, etc.; movement characteristics; facial expression; etc …  Read more

Corning shows off germ fighting antimicrobial Gorilla Glass at CES

CGG_Antimicrobial_1_2014-01-02

In an effort to combat spreading germs and bacteria through sharing smart phones and touch screen devices, Corning announced today plans to produce a Gorilla Glass variant with an antimicrobial surface for inhibiting bacterial growth. This version of Corning Gorilla Glass is made up of an antibacterial agent and contains levels of ionic silver that sustains the germ fighting capabilities through the life of the surface, according to the company. Read more

iPad Air higher-tech but actually cheaper to produce than iPad 3, says research firm

ipad-air-callout

Research firm IHS, which previously dismantled the iPhone 5s and 5c to calculate component costs, has now done the same with the iPad Air.

It concludes that while the technology in the iPad Air is significantly more advanced than in the iPad 3 (for some reason the company skipped the iPad 4), the total production cost is actually lower, reports AllThingsD.

The firm says Apple’s iPad Air [...] costs between $274 and $361 to build depending on model. The [...] total component cost of the base model, at $274, is still $42 cheaper than the entry-level third-generation iPad …

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