Sapphire November 3

AAPL: 122.57

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More than a year ago, Apple’s sapphire supplier GT Advanced Tech announced that it was filing for bankruptcy under Chapter 11, with the company parting ways with Apple as part of the restructuring. Despite the parting being amicable, GT still was in debt $439 million. Today, however, The Wall Street Journal reports that GT and Apple have come to an agreement on how to pay off that debt.

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Sapphire August 31

AAPL: 112.76

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Sapphire July 17

Yep, that’s a cracked Apple Watch display. Nope, it’s not actually an Edition, just plated, but the $549 and up steel model uses the same sapphire display as Apple’s $10,000 and up watch. And yes, the Apple Watch’s sapphire display reacts to accidental drops against hard surfaces just like iPhones.

In describing the craftsmanship of the Apple Watch, Apple calls sapphire “the second-hardest transparent substance after diamond,” adding that “that’s why we chose it to cover the Apple Watch and Apple Watch Edition faces,” but it still sells a $79 AppleCare+ warranty to cover accidental damage because sapphire is clearly not invincible.

Here’s what to expect if you accidentally break your Apple Watch display and what I learned about how easily it can happen… expand full story


Sapphire June 29


Apple Watch Sport’s Ion-X Glass display (left) vs Apple Watch w/ Sapphire display (right)

DisplayMate is out with a new report today, this time applying its usual detailed analysis to the different displays that come with the various models of Apple Watch. In case you didn’t know already, Apple is using a sapphire display on its pricier, mid-range collection of Apple Watch, as well as with the higher-end Apple Watch Edition. That’s opposed to the Ion-X glass display on the less expensive, entry-level Apple Watch Sport models. But the report shows a detailed analysis of what many users have already noticed: despite sapphire being more scratch resistant, in many cases the cheaper glass display performs better in terms of screen reflectance and visibility in outdoor lighting: expand full story

Sapphire May 6

We got an early indication that Consumer Reports were impressed with the Apple Watch when they were unable to scratch the sapphire screen of the stainless steel model. The well-respected non-profit has now revealed that the full set of lab tests are complete, and the Apple Watch ranked top out of the 11 smartwatches tested.

Consumer reports tested the watches for durability, water-resistance, health functionality, readability in bright and low light, ease of use, and ease of interaction – though there was one slightly worrying moment for the Apple Watch Sport …  expand full story

Sapphire April 27

There’s certainly a benefit to Apple’s use of sapphire crystal on Apple Watch. It’s extremely scratch resistant (even though stainless steel may not be) and will hold up over time, but how does it compare to sapphire crystal used in traditional watches? In a new video published by Unbox Therapy, Apple Watch was put up against a Tissot watch to see if Apple’s standards for sapphire crystal match up with traditional watchmakers….

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