Apple has called the iPhone “the world’s most popular camera,” a title originally earned by aggregating all iPhones together for counting purposes. But while the exact sales numbers for each iPhone model are difficult to quantify, there’s no question that Apple has already sold over 750 million iPhones, and well over 100 million iPhone 6 devices. Those are huge numbers, and well beyond the typical sales of individual point-and-shoot cameras.
Few people appreciate that growing iPhone demand has created an unusual challenge for Apple: reliably sourcing the tens of millions of parts needed to meet first month demand for tens of millions of iPhones. To that end, Apple’s camera maker Sony had to upgrade its manufacturing plants twice this year to produce more of the CMOS image sensors needed for smartphones including the iPhone. Even with a partner as large as Sony, however, iPhone-specific engineering requirements and the risk inherent in brand new technologies have led Apple to hold off on using the latest and greatest camera innovations in its devices. Instead, iPhones go with thin, lower-resolution sensors that offer great overall image quality for their size, and never eclipse rivals on raw specs.
So what can we realistically expect from the iPhone 6S and 6S Plus cameras next month? Here are my educated guesses…
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