Macy's

The rivalry between Apple and Samsung looks set to enter a new field as Samsung has announced a direct competitor to iBeacon, called Proximity.

Samsung Proximity is a mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.

With Samsung Proximity, visitors are able to experience rich content related to their location, and marketers can better engage with customers for increased sales and brand awareness.

The applications Samsung describes for the service are identical to those already in use with Apple’s iBeacon partners … 
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We’ve already seen retailers and major venues like Macy’s, the Apple Store, MLB, and even CES implement iBeacon technology into their overall visiting experience, and today inMarket is kicking off its Mobile to Mortar campaign (via TechCrunch) to bring the Bluetooth LE beacons to over 200 grocery store locations and more.
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