Macy's Stories June 2, 2015

Pinterest becomes a storefront with Buyable Pins on the iPhone & iPad with Apple Pay

Pinterest is graduating from a place where you discover and bookmark items to a storefront where you can actually make purchases. This is made possible using Buyable Pins, which the company says are coming soon to Pinterest for the iPhone and iPad. Pinterest users will be able to buy items from a handful of partners at launch with Apple Pay planned as a payment method to make the process instant.

Macy's Stories November 13, 2014

The rivalry between Apple and Samsung looks set to enter a new field as Samsung has announced a direct competitor to iBeacon, called Proximity.

Samsung Proximity is a mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.

With Samsung Proximity, visitors are able to experience rich content related to their location, and marketers can better engage with customers for increased sales and brand awareness.

The applications Samsung describes for the service are identical to those already in use with Apple’s iBeacon partners …  expand full story

Macy's Stories January 6, 2014

We’ve already seen retailers and major venues like Macy’s, the Apple Store, MLB, and even CES implement iBeacon technology into their overall visiting experience, and today inMarket is kicking off its Mobile to Mortar campaign (via TechCrunch) to bring the Bluetooth LE beacons to over 200 grocery store locations and more. expand full story

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