Market share

Q4 2012 estimates from Strategy Analytics

While Samsung has conveniently left specific smartphone sales numbers out of its Q4 earnings release yesterday (as usual), today we get a look at the latest estimates for the quarter coming from research firms Strategy Analytics and IDC.

We know that Apple sold 47.8 million iPhones during the quarter, and today both research firms put Samsung just over 63 million units for Q4 2012. That means Samsung was able to capture 29 percent of the market last quarter (up from 36.2 million units and 22.5-percent of the market in the year ago quarter). Apple is of course a close second among the top five smartphone vendors with 21.8-percent—down slightly from the 23 percent it held in the same quarter last year. In Q4 2011, Apple and Samsung were neck and neck at about 23 percent of the market each.

The increasing market share for Apple, and especially Samsung, over the past year comes at the expense of Nokia. It experienced a drop from 16 percent to 5 percent of the market during the past year. 
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Apple was able to maintain its lead of smartphone sales in the U.S. market during the holiday quarter ending Dec. 23, according to new data released by Kantar Worldpanel ComTech. The report said iOS was the top-selling smartphone platform during the three-month period, as it recorded 51.2-percent of market sales compared to Android’s 44.2-percent.

While Android’s share of the market remained steady, down from just 44.2-percent last year, Kantar noted an increasing number of iPhone sales to other smartphone users. Sales of iPhones to Android users apparently grew 10 percent compared to 2011:

“In particular, 36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011,”

Among the switchers, the majority came from Verizon. About 49 percent of new iPhone sales came specifically from users of another smartphone platform, while 30 percent came from Android users. AT&T, however, only had about 6 percent Android switchers, as the majority of new iPhone purchases—55 percent—were derived from iPhone upgrades:
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According to the latest numbers from comScore MobiLens for the United States mobile phone market, Apple and Samsung both continue to gain marketshare as the leading OEMs as Android and iOS move closer toward a duopoly with a combined almost 90 percent of the market. ComScore’s latest numbers track the three-month period ending in November, which saw Apple jump from 17.1-percent in August to 18.5-percent of the U.S. mobile phone market. Samsung continued its lead jumping up 1.2-percent to 26.9-percent, while gains for both companies come at the expense of decreases in market share for LG, Motorola, and HTC.

As for the U.S. market by platform, iOS and Android both experience slight gains over August numbers. With a joint 88.7-percent of the market for Apple and Google, RIM is the closest competitor dropping from 8.3-percent of the market in August to just 7.3-percent in November. Microsoft dropped from 3.6-percent to 3 percent:

In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).

Worldwide Mobile Device Sales to End Users by Operating System in 3Q12

Gartner is out with its quarterly report for worldwide mobile device sales by vendor and OS for the third quarter. While reporting an overall 3 percent decline in mobile phone sales, the smartphone category hit 169.2 million units in Q3, a 47 percent increase from the year-ago quarter. While Apple is still third to Samsung and Nokia for total mobile device sales, Samsung and Apple remain the top smartphone vendors collectively, capturing 46.5-percent of the market. Meanwhile, Nokia slipped from No. 3 smartphone vendor in Q2 to No. 7 in Q3. This made room for RIM and HTC behind Apple and Samsung in the third and fourth positions.

With sales of 23.6 million units in the third quarter for Apple (up 36.2-percent year-on-year), Gartner reported Samsung widened its lead on Apple with almost 55 million smartphones in the quarter and strong demand for its Galaxy line. Samsung once again takes the top vendor position for smartphones with 32.5-percent of the market:

Samsung’s mobile phones sales continued to accelerate, totaling almost 98 million units in the third quarter of 2012 (see Table 1), up 18.6 percent year-on-year. Samsung saw strong demand for Galaxy smartphones across different price points, and it further widened the gap with Apple in the smartphone market, selling 55 million smartphones in the third quarter of 2012. It commanded 32.5 percent of the global smartphone market in the third quarter of 2012.

As for the race between Android and iOS, Gartner’s numbers show Android increased its marketshare nearly 20 percentage points in the quarter to 72.4-percent of the market, up from just 52.5-percent in the year-ago quarter. In comparison, Apple now accounts for 13.9-percent of the market, down from 15 percent last year, but Gartner expects that to change in Q4 thanks to the continuing iPhone 5 roll out:

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The iPad is more than just a content-yielding eReader, and consumers are finally making the distinction.

Analytics firm IDC released new data today illustrating Apple’s global tablet market share having increased dramatically from 2011’s holiday quarter. The firm accredited the iPad’s success to its all-purpose functionality that outshines Android devices’ content.

The iPad rose to 68 percent in Q1 2012 from 54.7-percent in Q4 2011. Apple’s 13.3-percent gain is attributed to the Kindle Fire’s staggering 12.8-percent drop to 4 percent in Q1 2012.

IDC’s Mobile Connected Devices Research Director Tom Mainelli explained the market share differences:

“Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season. […] Apple’s move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well.”

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IDC just released its Q4 2011 report on tablet shipments and Apple continues to lead the market with 54.7-percent of global market share despite being down from 61.5-percent in the quarter before. Apple did increase shipments to 15.4 million units in Q4 (up from 11.1 million in Q3), but experienced an overall decrease in market share thanks to strong gains from Amazon’s Kindle Fire and other Android devices from competitors such as Samsung.

Kindle Fire is now the iPad’s biggest competitor with 16.8-percent of the tablet market due to 4.7 million units shipped during Q4, which is followed by Samsung with 5.8-percent of the market (up from 5.5-percent in Q3). IDC noted Apple’s results for the quarter represent “an increase of 110.5-percent from 4Q10.” The Nook Tablet from Barnes & Noble came in fourth, but it fell slightly to 3.5-percent of the market (from 4.5-percent the quarter before). Pandigital took the No. 5 spot, but it is down from 2.9-percent to 2.5-percent market share.

As for iOS vs. Android, IDC is expecting Android to overtake iOS for global market share by 2015 and noted that Android now has 44.6-percent of the market as of Q4 2011. That resulted in a decrease for iOS, which fell from 61.6-percent to 54.7-during the quarter. As we noted before, IDC’s report accounts for tablet shipments and not actual sales. We know Apple typically sells as many new devices as it can make, and the same cannot be said for devices shipped by all Android vendors. Research Director at IDC’s Mobile Connected Devices Tom Mainelli talked about the report:

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According to research firm Strategy Analytics (via Bloomberg), Google’s Android-based tablets gained market share in the iPad dominated tablet market during the third quarter, specifically led by new models from Samsung (presumably referring to the same Galaxy Tab family that is currently the focus of patent related litigation between Apple and Samsung).

The report claims Android was up from just 2.3 percent from the same three month period last year, to a 27 percent share of worldwide sales during the third quarter in 2011. The iPad’s market share during the same period reportedly fell from 96 percent to 67 percent. The research firm notes that Samsung’s Galaxy tablets currently account for 9 percent of the total tablet market.

There is also reason to believe Android’s growth on tablets will continue to grow into 2012, as the introduction of Android 4.0 Ice Cream Sandwich (the first Android OS specifically designed for both phones and tablets) could help tablet adoption among Android smartphone users. Strategy Analytics believes that Amazon’s Kindle Fire will also drive Android tablet sales, estimating the company will sell more than 15 million units by 2013.

In contrast to this obvious good news for the Android tablet market, which the WSJ’s Walt Mossberg recently described as having “flopped” in an interview with Google mobile chief Andy Rubin, there are conflicting stats for Android tabs in the enterprise. Rubin’s answer? “There’s a little over 6 million Android tablets that we know about”, a figure which of course includes pre-Honeycomb devices but not the Nook and those that don’t use Google services. The recently released Good Technology Device Activations Report for Q3 2011 shows that when it comes to tablets in business, enterprise users are clearly choosing iPad over the alternatives, noting “iOS tablets represent over 96 percent of total tablet activations”. Their graphic (above) also speaks volumes.

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Net Applications has come out with new numbers showing mobile OS market share. Android has almost caught Java ME. (Data: Net Applications. Chart: PED via Fortune)

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IDC has just released their second quarter results for tablet and eReader shipments as well as an updated forecast for the remainder of 2011. While Apple continued to dominate with 68.3% of the global market during Q2, IDC expects Apple’s share to fall as vendors bring competitive Android devices to market later this year and early next.

The study reports second quarter tablet shipments worldwide increased 88.9% (303.8% year over year) citing robust demand for the iPad 2 and sales of 9.3 million units, leading the firm to raise its estimates for the remainder of 2011 from 53.5 million units to 62.5 million.

From the report:

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comScore has just released their ‘U.S. Mobile Subscriber Market Share’ report for the three month period ending in July. The report once again sees Apple’s market share increasing, this time up 1 percentage point to capture 27% of the market. This is in comparison to Google, who came in at an impressive 15% increase to top the chart at 41.8% market share. They are of course followed by the usual suspects, RIM in third at 21.7% (down 5%), and Microsoft at 5.7% (down 1%).

Apple’s market share among mobile OEMs is also on the increase, growing 1.2% to capture 9.5% of the market. Of course, Samsung (who also increased 1%), still dominates among OEMs with 25.5% of the market. LG comes in at second with 20.9%, followed by Motorola, and Apple.

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According to analytics firm DisplaySearch, Apple has officially passed HP (by nearly 4 million units) to become the top PC manufacturer worldwide with a 21.1% share. However, these numbers are somewhat controversial given the fact it includes iPad sales in the stats, a device that makes up 80% of Apple’s total PC shipments in Q2.

The research notes tablet shipments are up almost  “70% Q/Q and over 400% Y/Y”, while notebook shipments were down 2% Q/Q. This just reinforces the fact that the iPad shipments greatly inflate Apple’s market lead in the “Mobile PC Market”. Even with incredible growth in the tablet market (thanks to the iPad), the 48 million notebook PCs shipped in Q2 2011 still greatly outweigh tablet shipments of 16.4 million. If you take tablets (iPads) out of the equation, Apple’s frenemy Samsung still tops the list for growth, up  44% for shipments Y/Y.

Apple shipped 3.9 million units more than HP’s 9.7 million units, making for a total of approximately 13.6 million MacBooks and iPads. The report also notes that PC shipment worldwide growth is on the rise even without Apple, noting  “non-Apple tablets reached over 5.6 million units for the quarter” putting Y/Y tablet shipments up 25%.

From the report:

“Preliminary results show a second consecutive quarter of Y/Y shipment growth rate decline,” said Richard Shim, Senior Analyst for DisplaySearch. “While part of the Y/Y decline can be attributed to a strong first half of 2010, the rising tablet PC shipment growth rate begins to point to notebook PC shipment cannibalization.”

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Gartner’s latest global smartphone numbers are out and if your name isn’t iOS or Android, the future looks pretty bleak.  While iOS continues to gain share at pace even without a new model release (up one point for the quarter and over 4 points year over year), the bigger story continues to be Android’s outright theft of marketshare from Symbian.  Just in the last quarter, 10 percent of the market shifted from Symbian to Android and for the year, the number is close to 20%

Meanwhile Blackberry continued its paced slide down another 2 points quarter over quarter while Samsung’s Bada made modest gains. In the “Other” category, Windows Phone 7 somehow lost market share falling from 2% to 1% and Windows Mobile is now off the charts.  HP’s webOS  is somewhere in the “other” as well with Meego and the ghosts of smartphone past.

Graph via PED, cross posted on 9to5Google.com
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