MasterCard

[youtube=https://www.youtube.com/watch?v=4I9MbIrlEUw]

After launching its new mobile wallet service Apple Pay during yesterday’s keynote, the company gave demos afterwards, TechCrunch sharing a video.

The card you have registered with your Apple ID becomes your default card, but you can add others by using the camera on the iPhone 6 to identify it. The iPhone requests permission from your bank, and the card is then added to Passbook … 
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Financial site Bank Innovation reports that Apple has negotiated lower transaction fees with American Express, Bank of America, Capital One, Citigroup, and JP Morgan Chase ahead of the debut of its mobile payment system expected to be announced alongside the new iPhone models next week. The report notes that the banks were likely willing to lower rates to ensure participation and due to Apple’s security measures including the iPhone’s Touch ID sensor.

The first thing Apple has done is convince these four FIs to consider transactions from Apple’s upcoming payments venture — said to launch with its forthcoming iPhone 6 introduction — as “card present” transactions, which carry a lower discount rate than “card not present” transactions, because of lower fraud risk.

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Apple is reportedly in talks with department store Nordstrom to join as a partner for the company’s mobile payment system, as noted by Bank Innovation. As has been previously reportedly, Apple is also in talks with several other retailers about the possibility of accepting iPhone-based payments, and has deals in place with MasterCard and American Express as well as Chinese payment processor UnionPay to support the feature.

According to the Bank Innovations report, people familiar with Nordstrom’s systems have confirmed that the company’s current point-of-sale hardware is purchased from Apple and recently received a software update to work “with the latest iPhones.” These devices are said to be the same updated EasyPay systems implemented recently in Apple Stores across the country.

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