on-demand

Following a report in July that Apple was planning on adding a new FX Now channel to Apple TV within 12 months, today the channel has officially arrived for users in the US. Like the FX Now app that was already available on iOS devices via an app for iPhone and iPad, the channel offers on-demand video streaming with content from the FX, FXX, and FXM networks. 
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The Wall Street Journal reports that Apple is now in talks with Comcast about the possibility of a collaborative television streaming service. The plan, according to the report, is for Comcast to provide preferential streaming treatment to an Apple-built set-top box like the existing Apple TV.

The service would allow subscribers to stream live TV shows as well as on-demand content provided by Comcast. The agreement between the two companies would allow Apple’s box to continue streaming smoothly even when other connections were bogged down by high traffic and bypass bandwidth issues.

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In a quiet over-the-air update today, Apple has just added a new Red Bull TV Channel for Apple TV users. The content is similar to what is offered already through the Red Bull TV website and iOS apps with a selection of action sports, music, and lifestyle related video series including both on-demand and live content. That includes clips, full-length episodes, as well as live coverage of events and more.
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MTV is rolling out a huge update to its iOS app today that brings a ton of new content to both the iPhone and iPad. The previous MTV WatchWith app appears to be rebranded to simply “MTV” and now offers a ton of full episodes from the network’s most popular series, on-demand video, & a brand new second screen experience.

As for full episodes, MTV has signed up nine cable providers so far: AT&T U-verse, Bright House Networks, Cablevision (Optimum), DIRECTV, Hawaiian Telecom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS. Subscribing to one of these cable providers will be necessary to access the full episodes, but MTV notes it is “working hard to get all TV providers to participate.”

Other content, such as on-demand video, won’t require you to sign in. Available through on-demand is sneak peeks, after shows, bonus clips and exclusive, original content for MTV series, but also great content from MTV News, MTV Style, MTV Geek, HTV Hive, HTV Other, and live coverage of the MTV Video Music Awards and MTV Video Awards:
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