packaging Stories February 23, 2016

Coca-Cola made packaging that converts into a free Google Cardboard-style VR viewer for iPhone [Video]

Coca-Cola could easily equip just about everyone in the country with a free Google Cardboard-style VR viewer if the above experiment turns into reality.

packaging Stories September 21, 2015

iPhone 6s case packaging design illustrates Apple’s new store presentation focus [Photos]

The iPhone 6s and 6s Plus won’t hit shelves until 8 am Friday morning, but Apple Stores have already been offering both leather and silicone cases from Apple’s new collection.

If you stop by a retail store to buy one of the new color options for your iPhone 6 or 6 Plus or for your new model coming on Friday, you’ll notice a new approach to packaging the official iPhone cases.

packaging Stories April 10, 2015

Someone has taken pictures of the Apple Watch Edition packaging, which unlike the cheaper models doubles as a charging dock. The pictures show the more premium leather lining of the box. The insert for the charging cable is also visible in the pictures. The Apple Watch is suspended on its side whilst charging, clamped by the adaptor. As shown earlier this week, the Apple Watch packaging is similar but does not use the materials and lacks the charging element.

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packaging Stories April 7, 2015

The Apple Watch goes up for pre-order this coming Friday, but an Instagram user this evening has provided us with the first images of the device’s box. The images, which appear to have been posted from New York City, show the box for the 42mm stainless steel Apple Watch with the Milanese Loop band. The Apple Watch pictured appears to have been sourced to UK newspaper The Daily Mail.

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packaging Stories March 16, 2015

Apple-Watch-packaging

Apple appears to have just provided a first glimpse at the retail packaging for Apple Watch or the device’s straps via the photo above posted to a newly updated jobs page on its websiteThe white box lines up with the little information Apple has provided about the packaging for the entry-level Sport Edition and the stainless steel Watch Edition models.

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packaging Stories August 22, 2013

‘iPhone 5S’ box photos making the rounds are certainly fake (updated)

Update: The creator of these images has spoken out on Twitter, confirming that he made them in Adobe Illustrator:

https://twitter.com/nate_0102/status/370632905304702976

Chinese site Tencent Digital [translated link] has posted photos of what they claim to be the iPhone 5S’s official packaging, as well as a shot of the device itself, revealing the much-rumored dual-LED flash. Also of notable interest in the photos is the “128GB” capacity marking on the alleged packaging, lining up with previous rumors… According to our analysis, these photos (above) are absolutely fake. However, they have unfortunately begun making the rounds online.

packaging Stories November 8, 2012

A number of Apple patents and applications have been published today, one of which details an interesting new design for the packaging of iOS devices that would also double as a stand or dock of sorts. The patent application was originally filed in May 2011, but it was published today by the United States Patent and Trademark Office and detailed by PatentlyApple. The image above is pretty self-explanatory, showing iPod nano-like packaging with a removable lid and base that transform into a dock or stand for the device. It appears the dock would act as a permanent solution, with the image above showing room to accommodate a charging cable as well as small parts to hold the device snugly in place.

This is actually something we’ve seen before. Although many iPhone and iPad users have no problem dropping a decent amount of money on a dock, there are no shortage of users who have come up with innovative ways to turn the current iPhone and iPad packaging into a dock and or stand for free. Below is a video, courtesy of GottaBeMobile, showing an iPad mini box being transformed into a free docking station with very little effort: expand full story

packaging Stories May 25, 2012

packaging Stories February 3, 2012

[youtube:http://www.youtube.com/watch?feature=player_embedded&v=3H8v5XEkVAk]

Update: Apple had these videos taken offline.  We will make an effort to see if they exist somewhere else. Help us out in the comments if you find them.

Former Apple marketing executive Bob Borchers, who was part of the original iPhone team and helped lead the Nike+iPod partnership and third-party iPod integration with car manufacturers, recently gave a talk at a school in California to discuss his experiences at Apple (part 2 below). In case you are unfamiliar, you might remember Borchers from several “guided tour” videos for iPhone and other Apple products a few years back. He has also been a source for many of the interesting stories coming from Adam Lashinsky’s new book “Inside Apple.”

At the starting of his talk to students, Borchers surveys the crowd to find out the ratio of Android users to iPhone users, leading him to joke: “Alright that’s good. I’ll keep my Apple stock.” As a former marketing executive, Borchers showed and talked about a few ads, but also discussed the AT&T partnership, as he noted, “We broke rules in terms of how we worked with folks like AT&T”:

“AT&T as a company… they buy the cellphones and then they sell them to you and I… we said, ‘no we don’t want to do that’. We want to be able to sell the iPhone. We want to be able to talk directly to the customer. That was a big, big change for the industry.” 

Other than telling some recent stories that have debuted in “Inside Apple,” Borchers also talked about Steve Jobs’ initial mission to create the iPhone, describing the late CEO as wanting to create “the first phone people would fall in love with.” He also discussed how important the multitouch display and having the full “Internet in your pocket” was to the original concept. Before wrapping up his speech, Borchers talked about how the iPhone was developed from his point of view on the product marketing/product management team and the importance of Apple packaging:

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