packaging Stories February 23, 2016

Coca-Cola made packaging that converts into a free Google Cardboard-style VR viewer for iPhone [Video]

Coca-Cola could easily equip just about everyone in the country with a free Google Cardboard-style VR viewer if the above experiment turns into reality.

packaging Stories September 21, 2015

iPhone 6s case packaging design illustrates Apple’s new store presentation focus [Photos]

The iPhone 6s and 6s Plus won’t hit shelves until 8 am Friday morning, but Apple Stores have already been offering both leather and silicone cases from Apple’s new collection.

If you stop by a retail store to buy one of the new color options for your iPhone 6 or 6 Plus or for your new model coming on Friday, you’ll notice a new approach to packaging the official iPhone cases.

packaging Stories April 10, 2015

Someone has taken pictures of the Apple Watch Edition packaging, which unlike the cheaper models doubles as a charging dock. The pictures show the more premium leather lining of the box. The insert for the charging cable is also visible in the pictures. The Apple Watch is suspended on its side whilst charging, clamped by the adaptor. As shown earlier this week, the Apple Watch packaging is similar but does not use the materials and lacks the charging element.

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packaging Stories April 7, 2015

The Apple Watch goes up for pre-order this coming Friday, but an Instagram user this evening has provided us with the first images of the device’s box. The images, which appear to have been posted from New York City, show the box for the 42mm stainless steel Apple Watch with the Milanese Loop band. The Apple Watch pictured appears to have been sourced to UK newspaper The Daily Mail.

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packaging Stories March 16, 2015


Apple appears to have just provided a first glimpse at the retail packaging for Apple Watch or the device’s straps via the photo above posted to a newly updated jobs page on its websiteThe white box lines up with the little information Apple has provided about the packaging for the entry-level Sport Edition and the stainless steel Watch Edition models.

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packaging Stories August 22, 2013

‘iPhone 5S’ box photos making the rounds are certainly fake (updated)

Update: The creator of these images has spoken out on Twitter, confirming that he made them in Adobe Illustrator:

Chinese site Tencent Digital [translated link] has posted photos of what they claim to be the iPhone 5S’s official packaging, as well as a shot of the device itself, revealing the much-rumored dual-LED flash. Also of notable interest in the photos is the “128GB” capacity marking on the alleged packaging, lining up with previous rumors… According to our analysis, these photos (above) are absolutely fake. However, they have unfortunately begun making the rounds online.

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