Retina Display

Gizmodo shows how far we, and the pixels we love, have come since 1984. On the left, you see the 512-by-342-display on the original Mac (and a few subsequent Macs). On the right, you have a typical 512-by-512-iPad Retina icon that Apple now requires developers to submit with their apps.

Note (Thanks commenters): The actual Retina icons are 114px on iPhone and 144px on iPad and XXpx on Macs (Apple is thinking ahead here).

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According to both CNET and VentureBeat, Apple’s new iPad won’t be officially called “iPad 3,” but rather “iPad HD.” The “HD” suffix is a nod to the new iPad biggest upgrade: the high-definition Retina Display. The Verge reported last year that the new iPad would be called the “iPad HD,” so it’s worth taking a look at their surrounding iPad HD rumors from last year.

We’re not entirely buying the new name.

The Verge’s report called for some new professional software for the iPad HD, and also said the device would be marketed as a new high-end iPad, and the iPad 2 would continue to sell. However, our sources have been saying that most iPad 2 models will be discontinued, and the new iPad  will keep the iPad 2 price points. The new iPad will also include a faster chip and improved cameras, and Apple’s media event is this Wednesday.

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An example iPad 3 app screenshot simulated using the Retina Simulator tool. Click for larger.

The forthcoming March 7 announcement of a third-generation iPad will (again) force third-party developers to update user interfaces with high-resolution graphic assets that will take advantage of the tablet’s substantial pixel density increase. Some developers took to Twitter to complain that Apple currently does not provide tools for them to test how apps will look on the iPad 3. Enter Ryan Petrich, who is an iOS developer and mobile engineer at Medialets.

With a bit of good ole’ under-the-hood pluming, Petrich put together a nifty hack that lets developers test existing iPad apps on iPad 3’s Retina Display. It reportedly maxes out at a whopping 2048-by-1536 pixel resolution. The tool is called “Retina Simulator,” and it is available free of charge here.

Developer Steve Troughton-Smith tapped Petrich’s tool to create gorgeous high-resolution screenies depicting how incredibly crisp and detailed Retina-optimized apps will look on the upcoming iPad 3. Just click on any image in this article for full-resolution awesomeness. Marvel. Repeat.

Meanwhile, a credible publication analyzed server logs and found traces of iOS 6.0 and iPads rocking Retina Display originating from Apple’s Cupertino campus.

Continue reading for more information on this and concerns related to over-the-air distribution of Retina-optimized iPad 3 apps.

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The iPad 3 is going to look a lot like iPad 2—until you turn it on, that is. If the purported iPad 3 front glass spy shot on the right is an indication, the third-generation iPad (rumored for the March 7 unveiling) will sport almost identical appearance to its predecessor. Discovered by Apple.pro, a usually reliable source for Apple hardware rumors, the front glass part shows literally the same 9.7-inch size and shape as the iPad 2, even down to the home button and the round bezel. Compared to the iPad 2 digitizer assembly seen below, iPad 3 clearly has a longer ribbon cable going all the way to the side of the display. Apart from this aspect, the iPad 3’s front is mostly indistinguishable from iPad 2. It is widely assumed the iPad 3 will rock a 2,048-by-1, 536 pixel resolution display, and a set of manufacturing spy shots suggest that—surprisingly—Samsung is manufacturing those high-resolution displays and not Sharp or LG Display, as previously thought.

As Apple does not keep all its eggs in the same basket, the company could (and probably will) source iPad 3 panels from multiple suppliers. Interestingly, Samsung’s board of directors approved plans today to spin the company’s LCD display business into a new entity. The wholly owned subsidiary of Samsung Electronics, the new company is now called Samsung Display Company and it will merge with Samsung Mobile Display and S-LCD to improve competitiveness. The South Korean consumer electronics conglomerate said in a statement: “The display market is undergoing rapid chances with OLED panels expected to fast replace LCD panels to become the mainstream.”

Now, some media outlets speculate Apple will make a mistake by advertising iPad 3 as Retina-capable, arguing a 2,048-by-1, 536 display does not meet Apple’s Retina specifications. We deconstruct this myth right after the break.

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DigiTimes reports, based on “sources in the upstream supply chain”, that a next-generation MacBook Pro with a Retina-capable display sporting a 2880-by-1800 resolution could arrive in the second quarter of 2012:

While the prevailing MacBook models have displays with resolutions ranging from 1680 by 1050 to 1280 by 800, the ultra-high resolution for the new MacBook Pro will further differentiate Apple’s products from other brands, commented the sources.

The report continues asserting that Acer and Asustek Computer also plan to launch high-end Ultrabook models sporting  the 1920-by-1080 pixel resolution displays versus the 1366-by-768 displays typically found on today’s Ultrabooks. The rumor might make sense as Intel’s upcoming Ivy Bridge platform natively supports displays with up to a 4096-by-4096 pixel resolution and is capable of decoding multiple 4K video streams at once. Lion also added support for 3200-by-2000 wallpapers, doubling icon resolution to 1024-by-1024 pixels and enabling HiDPI display modes.

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According to Macotakara, the next generation iPad will be thicker and therefore won’t be compatible with all current iPad 2 cases.  That however won’t affect Apple’s Smart Covers which only cover the front.  They believe that the front screen will be the same as the other iPads, with the same types of corners and bezel as well.

We don’t know what that image is up there but Macotakara seems to imply it is a case for the new iPad. Update: The case is for the original iPad 3G according to its seller. 
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Mere hours after we verified the connection between DigiTimes display predictions and the J2 prototype found in iOS 5 code strings, DisplaySearch analyst Richard Shim told CNET that production of a QXGA 10-inch 2048-by-1536 Retina Display for iPad 3 “has started”, as previously hinted:

It’s happening – QXGA, 2048×1536. Panel production has started [for the next-generation iPad]. There’s three suppliers. […] It takes a couple of weeks for the production to go to the ODMs (the manufacturers). Then the manufacturer puts them in the housing. Then, that goes off to shipment. We could start seeing finished devices produced in December. And then being ready to be shipped in January. With volumes gearing up in February and March

J1 and J2 are code-names DigiTimes outed as next-generation iPad models allegedly in the works for 2012. Acknowledging possible issues with volume manufacturing of such a high-resolution display, the analyst stressed Apple should be able to meet targets because it is sourcing parts from three display manufacturers: Samsung Electronic, LG Display and Sharp.

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Today was Microsoft’s Windows Tablet 8 unveiling.  The product on the surface looks cool, people are hyped, but alas it will be a year before real products are given to real people.  The iPad 3 with its Retina Display will have been on the market for months and Google will have iterated 10,000 Beta releases of Android before then on 200 different pieces of tablet hardware.

On top of that, this new OS is really just smashing together Windows Phone 7 Metro UI Windowing (some admittedly nice UI features) with Windows 7 applications.  Real world use of Windows 7 apps in tablet form isn’t going to be fun.  I’ve tried using Windows on the Parallels iPad app – and it is OK in a pinch, but apps need to be redesigned 100% to work in tablet mode effectively.  Try entering data into Excel on a tablet for instance.  Then try Numbers on an iPad – it is slightly better.

Luckily, just about every iOS app was designed or redesigned first for touch over the past four years.  Microsoft is, today, telling its developers to do the same for their Windows apps.

How long can Microsoft keep up its “next year” strategy?  Windows 8 tablet isn’t the only thing coming “Next Year”.

Two years ago, Microsoft made the decision to scrap Windows Mobile and said: “Next year we’ll have Windows Phone 7”.  When Windows Phone didn’t grab much attention at the end of last year, Microsoft ‘bought Nokia’ and said, by the end of this year we’ll have some top quality phones from Nokia.  We’re waiting to see how that pans out, but by the time Nokia can produce anything with a Windows logo on it, it will have fallen from #1 in the world in smartphones to #4 or #5 behind Apple, Samsung and probably HTC and RIM.  But Windows Mango devices are coming to AT&T, have you heard?

How did this “wait until next year” thing become business as usual for Microsoft?  
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In case you haven’t noticed, a rumored Fall release of iPhone 5 is being preceded by the usual media brouhaha. Is Apple going to release its next handset in September? How about October? Maybe they’ll gradually bring the device to market over the course of both months? Has the company already field-tested the gizmo in June? And if the phone is already in production, how come carriers are only now getting prototypes in sealed boxes? Do case leaks mean a ringer switch has been repositioned to the opposite side? And what’s with those iPhone 4 price cuts at Target and Radioshack and AT&T vacation blackouts?

Disregarding all of the above for a second, what exactly about Apple’s fifth-generation iPhone is going to blow our socks off the most? If you ask Sterne Agee analyst Shaw Wu, it’s the large display combined with an even thinner profile than iPhone 4:

It turns out that we are picking up that this interim iPhone refresh in the Fall timeframe could be a bigger upgrade than we expected. We believe this makes sense to improve the iPhone experience without making it too bulky as we have seen with models from competitors.

But what exactly is ‘bulky’ these days? Are we talking a few millimeters larger display or ‘Android superphone bulky’? Italian-language MelaBlog.it did a cool side-by-side comparison of the current-generation iPhone 4’s 3.5-inch display and the rumored iPhone 5 at various display dimensions. An iPhone 5 with a 4.3-inch display would require a frame wider and taller ten millimeters than that of the iPhone 4, while keeping the same 9.3 millimeter profile. Reducing the display edges “to a minimum” – that’s an edge-to-edge display for you – could allow Apple to engineer a monstrous 4.7-inch device, as depicted in the above drawing. There’s just one problem, though (plus, a cool reader mockup below the fold)…

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Daring Fireball‘s John Gruber today makes note of his complaints about iPad magazines (all valid), including the large files and static page sizes. But he also mentions casually, but apparently factually, that the iPad 3 will have a 2048×1536 Retina Display:

These magazines and newspapers that render each “page” as a static 1024 × 768 image are going to look like utter ass on the iPad 3’s 2048 × 1536 retina display.

Unfortunately, there is no timeframe given to this and with some expecting a Fall upgrade and others putting the release update as far out as next March, we’ll have to wait and see.

We earlier found bits of code which seem to indicate that an upcoming iPad will indeed have double the resolution as the current iPad 2.
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Reuters reports that Apple and Toshiba are working together on a plant to make displays for iOS devices.

Toshiba Corp will spend about 100 billion yen ($1.19 billion) to build a factory for making small LCD panels, mainly to supply to Apple Inc’s iPhones, the Nikkei business daily said.The company’s wholly owned unit, Toshiba Mobile Display Co, will construct the facility in Ishikawa prefecture and the plant will churn out low-temperature polysilicon LCD panels, which allow for high-resolution images, the paper said.Work on the plant will start by early next year, with the production due to begin in the second half of 2011, Nikkei said.Toshiba Mobile Display already makes low-temperature polysilicon LCD panels at a facility in the prefecture and its monthly production capacity of 8.55 million units is projected to more than double with the new factory, the daily said.  Apple will invest in a portion of the investment for the factory, the Nikkei said.

What’s interesting is that current LCD display leaders from Korea,Samsung and LG (maker of the Retina Display), are not only competing with Apple but also selling products that go into Apple products to others.  For instance, Apple CEO Steve Jobs told the WWDC audience that he thought that Apple would have the lead in displays for years with the Retina, yet Sharp and other manufacturers released Android devices with the same LG display within months of the iPhone.  LG also had a display deal with Apple and gave Apple a few month head start on those awesome 27″ panels before giving them to Dell as well.

Samsung, who make the A4 CPU and RAM for Apple’s iOS products, has been severely constrained with its high end Super-AMOLED display that powers its Galaxy S phones.  Those phones have been the primary high-end Android competition for the iPhone.

Perhaps Apple is trying to move away from doing business with its hardware competitors.

The bad news in this regard is that Toshiba also has just started to make Android devices.