shot on iPhone 6

• iOS Devices
• Tim Cook
• shot on iphone
• Super Bowl
• National Football League

Tim Cook finds himself receiving Twitter snark over motion-blurred Super Bowl photo

Ben Lovejoy Feb 8 2016 - 3:52 am PT

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Update 1: As of 9th Feb, the tweet has now been deleted.
Update 2: Some of those @timcook-ing him in mocking tweets have now been blocked (via PhoneArena)

Apple CEO Tim Cook found himself on the receiving end of a lot of ‘Shot on iPhone’ snark when he tweeted a blurry photo at the end of the Super Bowl 50 game. The photo appears to be motion-blurred due to the slow shutter speed in the low light.

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• iOS Devices
• shot on iphone
• images
• shot on iPhone 6

‘Shot on iPhone 6’ photographers surprised with physical photo books from Apple

Chance Miller Nov 6 2015 - 5:53 pm PT

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Apple’s Shot on iPhone ad campaign was largely deemed a huge success, with the campaign taking home the top prize at the Cannes Grand Prix festival over the summer. Separately, a photo featured in the campaign won its own Cannes Lions award. Now, Apple is rewarding those photographers who had their iPhone-shot pictures featured in the campaign.

Apple today has surprised Shot on iPhone photographers with physical photo books featuring the images featured in the campaign. Participants in the ad campaign are receiving packages with the photo book, as well as a pair of plain white gloves, presumably meant to wear while the handle the cloth photo books. The books are all white and titled “The Gallery.”

One photographer who received a book, Brendan Ó Sé, of Cork, Ireland, said the books were a complete surprise. “It was totally out of the blue,” he said. “Naturally, I looked for my own photo, but seeing those of the friends I’ve made over this campaign added to the surprise and thrill.” (via Cult of Mac).

The Shot on iPhone World Gallery showcased images from 162 users and was marketed in 73 cities in 25 countries. Images in the campaign itself were shot in 13 different countries and included videos as well. Photographs that were included in the campaign were also featured on various billboards and buildings around the world.