Tim Cook

Tim Cook has been making rounds in China this week. Among his many meetings, the CEO reportedly met with a Chinese government official. The result? Apple is said to be increasing its investment in China, especially in supply chain development.

Tim Cook is tasked with running one of the biggest companies in the world, and people often wonder how exactly he does it. In a new interview with The Wall Street Journal, Cook detailed his morning routine and what he does to keep his “hand on the pulse of the company.”

While the iPhone 16 launch was all about Apple Intelligence, many have accused the company of being very late to the AI party. Indeed, a new piece yesterday suggested that this view is shared by many inside the company.

But Apple CEO Tim Cook argues in a new interview that he doesn’t see it that way, and says that the company has taken its time with AI for the same reason it has with every innovation …

Apple CEO Tim Cook announced on Thursday that Apple will donate to help people affected by the disasters caused by Hurricane Milton, which has become a dangerous threat to the state of Florida.

Apple CEO Tim Cook has sold AAPL shares worth more than $50M at a time when the stock is close to an all-time high – but the timing is coincidental.

The stock value broke $200 per share back in June, hitting a record $236 in July. There’s been a little up-and-down since then, with Cook selling his shares at an average value of $227 …

With Apple CEO Tim Cook visiting New York for the iPhone 16 launch, comedian and The Tonight Show host Jimmy Fallon took a walk with him in Central Park.

Cook said that he tried to visit the Fifth Avenue store every iPhone launch “because it’s sort of the center of the world, and the enthusiasm is so incredible there” …

Apple CEO Tim Cook has responded to tonight’s shooting that took place at a Trump rally in Pennsylvania.

“I pray for President Trump’s rapid recovery. My thoughts are with him, the other victims and the Trump family,” Cook wrote in a post on X. “I strongly condemn this violence.”

Following the WWDC keynote on Monday, Apple CEO Tim Cook sat down for interviews with iJustine, SuperSaf, and MKBHD to talk about iOS 18 and Apple Intelligence. Cook also touched on Apple’s partnership with OpenAI, plus his thoughts on some of Apple’s most iconic product announcements (and the Magic Mouse).

CEO Tim Cook has admitted in an interview that Apple Intelligence may hallucinate, but says that its responses will be “very high quality.”

He also said that the company has not been willing to compromise on its values to move into AI, and that there are guardrails in place for its upcoming artificial intelligence features …

Tim Cook doesn’t just talk the talk when it comes to the iPad lifestyle. The Apple CEO literally walks the walk… in custom, 1-of-1 Nike sneakers. It turns out Cook’s “Let Loose” event attire included a special pair of Nike Air Max 1 ’86s. Hypebeast has the scoop…

There were no surprises in Apple’s earnings report yesterday, with the company reporting close to the $5B year-on-year fall in revenue it had warned us to expect.

Analysts got their usual chance to question CEO Tim Cook and chief financial officer Luca Maestri directly after the announcement. The pair always remain tight-lipped about specific plans, but there are a few things worth noting …

Following on from the announcement of Apple’s second quarter fiscal 2024 results, Apple CEO Tim Cook joined the company’s chief financial officer Luca Maestri on a call with investors. During this call, Cook again teased Apple’s upcoming generative AI and said that the company has advantages over its competitors.

Tim Cook made a diplomatic comment about the possibility of Apple manufacturing in Indonesia, after the country’s president pressed him on the issue. The country is an important market for Apple, as the world’s 4th most populous country after China, India, and the US.

Indonesia is one of a growing number of countries to use the threat of import tariffs as a way to encourage foreign companies to invest in the local economy, and Apple has so far used an indirect method to escape these …

Apple CEO Tim Cook attended the annual China Development Forum during his visit to the country, taking part in a climate change meeting during it.

Cook has said that meeting environmental goals requires “more innovation,” and that AI is an essential tool for this …

A state-owned newspaper has cited Tim Cook praising China as a production hub, during the CEO’s visit to the country for a new store opening.

Cook’s remarks were made after Apple reported a 13% decline in revenue from China, with a recent market intelligence estimate suggesting that iPhone sales were down 24% in the opening weeks of this year …

Tim Cook is in China, attending the opening of the beautiful new Jing’an Apple Store in Shanghai, and meeting with Apple suppliers, developers, and more.

Cook shared photos of his visit on Chinese social media site Weibo, thanking the new store staff and customers for a memorable visit …

As our friends over at Electrek reported, Porsche today unveiled its new all-electric Taycan Turbo GT powerhouse. In a somewhat bizarre twist, Apple CEO Tim Cook made a guest appearance in Porsche’s launch video alongside Apple Vision Pro.

Apple’s chief operating officer Jeff Williams is in Taiwan as a guest of honor for Foxconn’s 50th anniversary celebrations. He’s reportedly joined by his deputy, Sabih Khan.

The rare visit is likely a compromise, enabling the occasion to be marked while CEO Tim Cook continues his policy of avoiding visits to the island …

A federal judge has dismissed a lawsuit claiming that Apple CEO Tim Cook was overpaid by tens of millions of dollars.

A lawsuit brought by a pension fund invested in AAPL claimed miscalculations meant that the company paid far more than the compensation committee intended …

In a new piece in Vanity Fair, Tim Cook talks Vision Pro – including his first ever experience of using an early prototype of the device in the company’s secretive design block.

The piece doesn’t say when that was, only that it was before Apple moved to its current campus, and that it was “years ago; maybe six, seven, or even eight” …