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Adobe is removing generation limits from Firefly, giving subscribers unlimited image and video generations across both its own models and supported third-party AI models, but you have to act quick. Here are the details.

A Steve Jobs memorabilia auction included the first check the two Steves ever signed, and it sold for a mind-boggling $2,409,886.

The auction also included Steve’s desk and a set of bow ties he wore at school, as well as a wide range of general Apple memorabilia …

Apple CEO Tim Cook declined to comment on repeated questions during Thursday’s earnings call about how the company would respond to rising memory costs.

The decision on whether to absorb rising costs or pass them on to customers in the form of higher prices is not going to be an easy one, and a look at the numbers makes it clear why Cook was unwilling to rule out the latter possibility …

Apple last week changed the way you buy a Mac online, removing the previous lineup of customizable pre-configured options and instead putting you straight into configuring your spec from scratch.

While at first glance this seems a somewhat strange thing to do, arguably making it a little more complicated for a non-tech buyer to choose their Mac, the change could provide support for a theory that Apple will allow you to separate CPU and GPU options when buying an M5 Pro or Max Mac …

In the future, Apple users should expect more paid upgrades and subscription bundles just like what the company launched with Apple Creator Studio last month. As said by Mark Gurman in this week’s Power On newsletter, “I believe Apple is looking at all areas of its software and services” for further services monetization opportunities.

Obviously, the appeal of more subscription bundles depends on the particulars. For instance, Apple One has been very popular and seems relatively consumer friendly. But, while Creator Studio is a reasonable deal for hardcore users of Final Cut and Logic Pro, it also introduced exclusive paid features and upsell banners into Apple’s previously free-with-no-asterisks iWork suite of Pages, Keynote and Numbers.

Apple’s long-awaited Studio Display refresh might be happening soon. As noted by Bloomberg’s Mark Gurman, shipping times for Apple’s Studio Display are slipping to late February and early March in some configurations…

In today’s Power On newsletter from Mark Gurman, an interesting new possibility was shared for the iPhone lineup: a smaller, clamshell foldable iPhone. This model is far from fruition, though Apple is currently considering it.

Apple officially launched CarPlay Ultra last year, but only for Aston Martin vehicles. It’s the next-generation version of CarPlay that the company first teased at WWDC 2022 with a revamped design and deeper integration with the car itself.

Today, a new report from Bloomberg reveals that CarPlay Ultra will come to at least one major new car later this year …

In his Power On newsletter, Bloomberg’s Mark Gurman provided an updated release timeline for the new MacBook Pros with M5 Pro and M5 Max. Previously, these models have been expected to launch before the spring.

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Amid the heap of an EU fine levied on X earlier this month, Elon Musk announced that the platform’s entire recommendation algorithm would go open source. Seemingly to help cool the regulatory waters by providing greater transparency into how the social media giant organizes users’ timelines.

Usually, IT professionals would see news around something going open source, smile, and move on with their lives. But last week, I came across an interesting thread on none other than X that explains how this move can actually expose anonymous alt accounts through “behavioral fingerprints”…for better or worse.

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

Obesity remains a rampant concern in America, with 2 in 5 adults struggling with obesity. GLP-1 medications have become popular in recent years to help people manage their weight – and Within Reach is a companion app to help you track everything related to the journey.

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, and storage configurations, before letting you dive into the granular configurator.

With this week’s revamp, however, this process has been overhauled…

Apple Watch certainly feels like a rather mature platform at this point. Software wise, there isn’t usually a ton I’d like to see – though there probably is a lot of potential for the Apple Watch to serve as an AI wearable. Nonetheless, there is one nifty software upgrade I’d really like to see them add to the Apple Watch.

This is about the time of year when most people’s enthusiasm for their New Year’s resolutions starts to wear off. Gym visits decline, diets get less strict, and those screen time goals we set with much determination have likely already been broken.

But if you are one of those who decided 2026 will be the year you take control of your online privacy, then keeping a resolution has never been simpler …

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For the last decade, the technology industry has been obsessed with the cloud. The assumption was that the future of AI will also rely on massive data centers, infinite GPUs, and an always-on internet connection. Apple, however, took a different path. With Apple Silicon, they bet that the most important processing would happen locally on the Neural Engine. I believe Apple made an incredibly important decision.

Welcome to 9to5Mac’s top stories of the week, where we recap the biggest news in the Apple world every Saturday. This week, we have AirTag 2, a blockbuster Apple acquisition, and iOS 26.3 beta testing continues. Plus, our usual slate of new podcast episodes, opinion pieces, and much more. Read on for all of this week’s top stories.

A new website takes Apple’s most persistent software bugs and reframes them as a hilarious scoreboard, using intentionally over-the-top math to estimate how many collective human hours they’ve supposedly wasted over the years.

Tim Cook hints at innovative new products, AirTag 2 launch and hands-on, Apple Creator Studio is a great value, using iPad Pro as an external HDR display, high performance screen sharing on Mac, and Thunderbolt networking.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.

From time to time, OpenAI removes older models from ChatGPT’s model picker, as users become accustomed to newer ones. Here are the models being retired on February 13.

Apple is apparently pushing to turn its newly launched creative bundle into a brand of its own. Here are the details.

We’re getting close to the launch of iOS 26.3, but one of my favorite Apple features of late is a new Reminders addition in iOS 26.2 that has proven exactly what I’ve wanted for years.

Just days after setting a $315 price target for Apple’s stock, JP Morgan is out with a revised outlook following the company’s Q1 2026 earnings. Here are the details.