With the full breadth of Trump’s tariffs slated to kick in on Wednesday, Apple is racing to brace for impact. A new report from The Times of India today says that part of Apple’s strategy to limit the impact of these tariffs is to stockpile as much inventory as possible in the United States…
According to senior Indian officials cited in the report, Apple flew five planes full of iPhones and other products from India and China “in just three days during the final week of March.”
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We are ready to kick-off the week in Apple deals starting with a couple offers that hit over the weekend on M4 iPad Pro Magic Keyboards and the return of $100 price drops on upgraded M4 Mac mini configs, including both 16GB and 24GB models. Next up we have the black titanium Apple Watch Ultra 2 that is now as much as $170 off, with Best Buy open-box listings including full warranties starting from $629, alongside $100 off brand-new Apple Watch Series 10 models, new lows on select M3 iPad Air configs, and the first chance to save on the new Powerbeats Pro 2. All of that and more awaits below in today’s 9to5Toys Lunch Break.
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Last month, The Atlantic’s editor-in-chief Jeffrey Goldberg revealed that he had been accidentally included in a government group chat where confidential war plans were shared. US National Security Advisor Mike Waltz was the one who added Goldberg, but he blamed the number getting “sucked in” by his phone. Now, a new report at The Guardian explains how an iOS feature played a key role in the whole mess.
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Longtime Apple design head Jony Ive has largely avoided creating new tech devices since starting his own firm, LoveFrom. But early details on Ive’s new “personalized AI device” have revealed the designer could be treading familiar territory in his partnership with OpenAI’s Sam Altman.
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The UK won’t be able to keep its fight with Apple over end-to-end encryption secret after all. As reported by the BBC, tribunal judges on Monday rejected the government’s request to keep details of the battle private, saying: “It would have been a truly extraordinary step to conduct a hearing entirely in secret without any public revelation of the fact that a hearing was taking place.”
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There has been a lot of speculation about how high Apple might raise iPhone prices in response to Trump’s tariffs. A new report from The Wall Street Journal, however, offers the most realistic look yet at what it currently costs Apple to make the iPhone 16 Pro and how that could change thanks to Trump’s tariffs.
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Last week, the Trump administration announced an extreme tariff plan on essentially every other nation in the world. This would make imports far more costly, and as a result, Apple’s stock fell nearly 10% on the news. Given the fact that everything about Apple’s supply chain relies on strategic overseas manufacturing, this is awful news for the company.
However, Bloomberg’s Mark Gurman lays out some ideas on how Apple could mitigate these tariffs.
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According to Bloomberg’s Mark Gurman, Apple is preparing a ‘major shake-up’ for the 20th anniversary of the iPhone next year. One of the changes includes introducing a foldable iPhone for the first time, but the company is reportedly planning a ‘bold new Pro model.’
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According to Bloomberg’s Mark Gurman, Apple will no longer be launching its rumored smart home hub this year. This is due to all of the delays with Apple Intelligence Siri, and Apple reportedly is considering delaying the launch until sometime in 2026 until some of the engineering challenges are figured out.
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According to Mark Gurman’s Power On newsletter, the iPhone 17 Pro design might not necessarily be a gigantic year over year leap. Early iPhone 17 Pro rumors suggested the possibility of a more drastic design change, whereas now it’ll be far more similar to last years design, apparently.
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Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.
Sofa is an easy-to-use app that helps keep you organized when you don’t have something to do. Everyone has some level of downtime, but often don’t plan things out. Social media doomscrolling is often an option, but Sofa helps you plan out other leisure activities. In its new update, it also added a built-in podcast player.
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Last month, Apple introduced a number of new products, including a new iPad Air with M3 chip for $599. While that iPad wasn’t exactly remarkable, it did bring something new to the table – another variant of Magic Keyboard.
This new Magic Keyboard brings function keys to the iPad Air for the first time, which is a pretty big win, but it also includes a number of head-scratching compromises. Let’s discuss.
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Apple’s enterprise business is doing incredible, but not because of subscriptions or recurring revenue. The bulk of Apple’s enterprise comes from hardware sales, with Macs, iPhones, and iPads that are powering businesses worldwide. While Apple does offer services like AppleCare and Apple Business Essentials, their impact on recurring revenue is a rounding error. At Apple’s scale, it needs massive revenue to drive growth. If Apple wants to drive revenue growth in the enterprise, something has to change.
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With the M4 MacBook Air starting at $949 (on Amazon), I have been telling people that this is the most recommendable and best bang-for-buck laptop on the market. The power of the M4 chip combined with 16 GB of unified memory will be more than enough for 95% of customers walking into an Apple Store. But it is not all perfect, with only 256GB of base storage and no additional USB-C ports there is room to add some accessories to make your experience even better. So here are the best accessories for your new MacBook Air!
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If you’ve been experiencing issues when trying to access some of Apple’s online services, it’s not just you. The App Store and other Apple services are facing an outage and are currently down for some users.
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President Trump announced this week a series of tariffs imposed on the import of products from other countries, which will end up hitting many US companies like Apple – since most of its products come from China. Now it seems that Apple is considering expanding the assembly of iPhones in Brazil to get around the US tariffs.
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iOS 18’s new Control Center has proven to be much more than a one-off design change. Apple has steadily added new capabilities to Control Center via software updates, and iOS 18.4 continues that trend in a big way thanks to several nice upgrades.
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Apple TV+ is having an especially good year. Severance was a mainstream hit that somehow exceeded Ted Lasso’s success. The streamer had just come off a long string of other critical hits too, and Apple’s follow-through with shows post-Severance has been especially strong. After years of being called “the new HBO,” I think Apple TV+ may have finally started earning that reputation.
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Over the years, we’ve seen a handful of unreleased Apple Watch bands emerge outside Apple, but this one might be my favorite. The Apple Watch will celebrate its 10th anniversary later this month, and it turns out Apple made a special edition anniversary Apple Watch Sport Band to celebrate.
Here are a bunch of images showing it off…but you’ll probably never be able to buy it.
Expand Expanding CloseFernando and Jeff talk about the Nintendo Switch 2 launch, how the perception of Nintendo has changed, and how Apple dropped the ball on gaming.
9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.
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My favorite moments with Apple Maps are when I’m not going anywhere physically, but rather browsing the app and saving new places to visit. And an iOS 18 upgrade has made that experience better than ever.
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Most people don’t think about air quality until it becomes a problem. It might not be random if you’ve ever felt sluggish in a home office or noticed your allergies acting up indoors. CO2 levels, humidity, and temperature all affect how comfortable and healthy your home actually is. A car fire at my neighbor’s house a few months ago reaffirmed this for me. The SwitchBot Meter Pro CO2 Monitor is built to make tracking air quality easier and integrates with HomeKit over Matter.
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Days after sweeping new tariffs on US imports were announced, many are still wondering what the actual bottom-line impact will be on everyday products. According to analysts at one firm, Apple’s current flagship iPhone could soon cost up to $2,300 for high-end models.
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After years of mostly unchanged iPhone lineups, Apple has already shaken things up this year by debuting the iPhone 16e instead of the expected new iPhone SE. The company is just getting started though, as this fall’s iPhone 17 family—particularly the Air and Pro Max—will change even more, with direct inspiration from the Apple Watch.
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