Schiller and Fadell on the left (image via web)

Schiller and Fadell on the left

Only a few days after “father of the iPod” Tony Fadell agreed to sell thermostat and smoke detector maker Nest to Google for north of three billion dollars, Apple senior vice president (and former Fadell colleague) Phil Schiller has unfollowed the Nest CEO and the Nest company on Twitter.

Here’s Schiller’s following list from a recent cache:

Screen Shot 2014-01-17 at 9.01.37 PM

And here’s Schiller’s following list now:

Screen Shot 2014-01-17 at 8.49.54 PM

As the protector of Apple’s brand, Schiller’s unfollowing of Fadell and Nest is perhaps unsurprising. With the Nest deal, a source says that Google will gain approximately 200 former Apple employees. The majority of Nest employees worked at Apple over the course of their careers, with many being involved in high-profile projects like the iPod, iPad, and iPhone. The design of the Nest Thermostat and Nest Protect have also been compared to the designs of Apple products, so the fact that Nest’s products are now under the umbrella of Apple’s fiercest competitor may not be a pleasing sight for Apple’s marketing head.

This is not the first time that Schiller has publicly taken the stand against Google products. The Apple veteran has blasted Google and its partners on Twitter for issues ranging from hardware benchmark claims to mobile operating system security. Schiller’s practice of taking small jabs at competitors also goes beyond Google. For a couple of years, the then-exclusive-to-iOS Instagram app was heavily promoted both on the App Store and by Phil Schiller. After Instagram expanded its business to the Android platform, Schiller closed his Instagram account.

Of course, Schiller is not the only Apple fan upset about Google buying Nest… Oh, and the Nest is still being sold on Apple’s online store (for now?).

Thanks, Aaron and Gabe for the leads!

you're dead to me

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25 Responses to “Apple marketing chief Schiller unfollows Nest & Tony Fadell on Twitter following Google deal”

  1. hmurchison says:

    Hahahaha he’s now Tony Infidel

    Like

  2. sardonick says:

    Did he follow it up by texting “Nanny nanny boo boo” ? #butthurt

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  3. Another BIG Apple flub since the death of Steve Jobs.Apple should have purchased them not google.

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    • hmurchison says:

      Apple would be idiotic to spend even 200 million for Nest. It’s just not an Apple core competency or desire.

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      • Apple have absolutely NO INTEREST in Nest or it’s products. Why would they ? Nest has nothing of any value to Apple. This is just another left field wild acquisition by Google in it’s ‘catch all’ development strategy to gather any anything it finds of interest. Imho this article is utterly boring as is the ‘unfollow’.

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  4. rogifan says:

    Wow some hard hitting reporting here. Checking someone’s twitter followings? Seriously?

    Like

  5. rettun1 says:

    They jumped the shark

    Like

  6. Paul Snow says:

    Wow, that report should win the “Most absurd and unnecessary piece of news ever made”

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  7. why is this posted as some great news item?? Nothing else to write about?

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  8. ctxppc says:

    It’s time now, Apple. It’s time to use all that cash you’ve been keeping for this secretly kept moment.

    1. Buy Google, its users, its people, and its assets: search, e-mail, cloud, YouTube, Android, Nest, etc.
    2. Incorporate everything into a superentity. Find great people to do this correctly.
    3. Rename yourself to MomCorp.

    Like

  9. Wow, you don’t say.

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  10. I’m curious why this merits being reported. I unfollow people all the time. Schiller probably doesn’t even read most of the tweets that come in anyway. Nothing to see here. Move along…

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  11. Schiller, so jealous and childish. You should CONTINUE to follow Nest and see what else they come up with, so you can adapt and offer competitive products at some time in the future. Instead the little fat boy, decides to ignore and gets nowhere. Only thing I’ve seen him do is yada-yada at Apple events. Nothing that has happened at Apple have I seen bear his signature, unlike others efforts.

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    • nmpomes says:

      You say he is childish then call him a little fat boy? Seems like you are the childish one! His unfollowing shows that Apple definitely doesn’t approve of this purchase.

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      • Whether I am childish or not is totally besides the point. The point is that HE is childish. Furthermore, Apple dosen’t have a say about Nest, its not their company to decide such things. Schiller used to be colleagues with Tony and now just to blow him off. Talk about someone being fanatical. Apple make good products, but poor in the HR department.

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    • Not sure if you’re being deliberately ironic, calling him “childish” and then calling him a “little fat boy”.

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  12. But he follows a googled twitter, weird.

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  13. The Nest is cool, but the Webee is what I’ll be investing in. Not as invasive, and definitely better A.I. http://igg.me/at/webee-smart-home-automation/x/5944165

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  14. dcj001 says:

    “Schiller is not the only Apple fan upset”

    You’ve never seen Phil Schiller upset:

    Like

  15. Gregg Mojica says:

    I think Schiller’s response is a little ridiculous..just an opinion.

    Like

  16. I find it funny that Google has been with Nest from the beginning, and no one ever complained. Google has been there from their initial startup and throughout their development periods. So why is this so upsetting to Apple and their Fanboys?

    Like