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Beats Music CEO Ian Rogers to also lead iTunes Radio at Apple, according to report

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The Wall Street Journal is reporting that Ian Rogers, the head of Beats Music, will now also lead iTunes Radio following the Apple acquisition. Apple wants to increase collaboration between both Beats Music and iTunes Radio by having both streaming services led by Rogers. Up to now, iTunes Radio has been headed by Jeff Robin’s team, best known for creating the software that became iTunes.

The Journal says that Rogers’ leadership will increase ‘cohesion’ between the services, which currently offer a lot of app in their end-user experiences. It is still unclear whether Apple has plans to consolidate the brands.

Rogers, a former Yahoo executive, will run both teams to create cohesion in Apple’s streaming-music options, according to the people familiar with the matter. Pandora and Spotify, the two-biggest streaming music services, each offer both a free ad-supported service and a subscription-based service.

The $3 billion acquisition saw most employees of Beats join Apple. As announced earlier this year, Beats Music employees will join Eddy Cue’s team and the hardware continent of Beats — Beats Electronics — will report to Phil Schiller. The exact responsibilities of other key executives, such as Iovine and Trent Reznor, is currently unclear.

 

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Comments

  1. Drew (@gettysburg11s) - 10 years ago

    Seems like a great thing to me, since I am a happy Beats Music User.

  2. markephillips - 10 years ago

    Reblogged this on Mark Phillips and commented:
    Exciting!

  3. INDiKICK (@INDiKICK) - 10 years ago

    I’m pretty excited about this. Beats is already paying artists more money per played track, and Apple is already getting exclusive music first through Itunes Radio and album releases like Beyonce’s album. This may lead to Beats getting some pretty big exclusives first to there platform.

  4. Pablo Zaremba - 10 years ago

    This is what Apple wanted from Beats. Not their overpriced and horrendously sounding headphones

  5. Taste_of_Apple - 10 years ago

    This is great news. The previous spread of responsibilities ensured that there was too much given to one team. This will mean that Ian Rogers can focus on an area that he’s clearly good at (Beats being much better than iTunes Radio) and hopefully improve both services. Perhaps we will see some of the same features from the Beats music streaming app. iTunes Radio is a decent start, but I think Rogers will take it to a better place.

  6. André Hedegaard Petersen - 10 years ago

    Hmmm, I don’t like this acquisition at all :(

    Dr.Dre shouldn’t be at Apple for this reason alone:

    http://popnhop.com/5-mega-stars-who-are-secretly-horrible-people/5/

Author

Avatar for Benjamin Mayo Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.