Mobile device ▪ November 13, 2014

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The rivalry between Apple and Samsung looks set to enter a new field as Samsung has announced a direct competitor to iBeacon, called Proximity.

Samsung Proximity is a mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.

With Samsung Proximity, visitors are able to experience rich content related to their location, and marketers can better engage with customers for increased sales and brand awareness.

The applications Samsung describes for the service are identical to those already in use with Apple’s iBeacon partners …  expand full story

Mobile device ▪ September 2, 2014

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Reddit has today launched an official Ask Me Anything iOS app, providing a convenient way to view both real-time and archived AMAs. Reddit’s SVP of mobile Ellen Pao said that move was to address the fact that a third of site visits are made on mobile devices, a number that is growing all the time.

We’ve found in the last year or so a huge uptick in people accessing Reddit from the mobile web, and we want to give those folks a great experience …

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Mobile device ▪ December 5, 2013

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AT&T has launched a new initiative called Mobile Share Value Plans that is designed to save customers money on their monthly AT&T mobile phone service bills. The following changes are specifically for the Mobile Share program, which allows devices to work under the same AT&T account and share data, talk, and text plans. Similar to T-Mobile’s “un-carrier” approach, the new AT&T plans separate the cost of the device hardware completely from the monthly service charges:

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Mobile device ▪ September 13, 2013

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Update: Apple has removed the job listing from its website, but we grabbed a screenshot below.

Apple appears to be investigating the use of thin film solar technology for future mobile products with a new job listing on the company’s website looking to hire an engineer with experience in the solar industry. The thin films engineer would join Apple’s Mobile Devices group and “assist in the development and refinement of thin films technologies applicable to electronic systems.” The job listing adds some proof to rumors in recent years that Apple was evaluating the use of solar panels for future products.

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Mobile device ▪ August 28, 2013

Cortex-A15-smallAccording to Rapidus.se (via TechCrunch), Apple has purchased a Swedish firm called AlgoTrim for an undisclosed price. The small company specializes in image and video, specifically JPEG, compression techniques on mobile devices which allow faster processing of images on power-constrained mobile devices.

AlgoTrim™ develops advanced solutions for mobile devices within the fields of data compression, mobile imaging and video, and computer graphics.

These solutions are designed to excel in terms of high performance and small memory requirements, making them ideal for mobile devices. Many solutions offered by AlgoTrim are codecs that are the fastest on the market, for example, the lossless codec for general data compression and the imaging codecs.

Apple could use these codecs in its camera and image viewing and manipulation apps on iOS. It is probable that the cost of picking up the company and owning the technology outweighed the cost of licensing the technology over its hundreds of millions of devices. This also could be an “aquihire”.

Apple is no stranger to the Swedish technology market. It picked up Polar Rose in 2010, a face recognition company and C3 a Swedish 3D mapping company in the run up to its Maps product launch. Cupertino has been on a bit of a startup binge lately buying such companies as Embark and Matcha.tv.

Last year, AlgoTrim reported a revenue of 3.0 million USD, with an net income before taxes of EUR -1.1 million.  Until now, AloTrim has been focused mostly on Android development.

Update: The acquisition has been confirmed to TechCrunch:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.

Mobile device ▪ January 11, 2013

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