poll ▪ August 3

AAPL: 118.44

-2.86
Stock Chart

I was genuinely excited when my colleague Mark Gurman revealed iOS 9’s Proactive — Apple’s competitor to the Android assistant Google Now — because it sounded like something that would radically improve my daily iPhone use. “Like Google Now,” Mark said, “Proactive will automatically provide timely information based on the user’s data and device usage patterns,” details Apple confirmed when it officially announced Proactive at WWDC. Google Now’s success made an Apple response inevitable: who wouldn’t want an iPhone that correctly anticipated your needs, reducing your time spent manually hunting for information?

But unlike Google, which Apple CEO Tim Cook has portrayed as a miner of personal data for “God-knows-what advertising purpose,” Apple has positioned itself as a champion of user privacy. As such, Proactive apparently doesn’t use cloud servers to process your personal data, which Google has done to great effect. Instead, iOS processes data directly on your device, so its scope — whatever your device is holding — and utility are a lot more limited. Consequently, the iOS 9 beta version of Proactive doesn’t do much; its features could have appeared on the annual WWDC slide that flashes 50 new iOS additions on screen for less than a minute before disappearing.

Readers, I’d like to ask you a question. We’ve seen what Google and third-party developers are currently doing with Google Now cards, and it’s pretty awesome — everything from helping you manage commutes (like Proactive) and trips (way beyond Proactive) to finding TV shows, scheduling return taxi rides, and sending birthday greetings. My question: would you rather see Apple slowly iterate on Proactive as it sorts through each new feature’s privacy implications, or tackle Google Now with a bolder and more powerful Proactive, privacy be (mostly) damned? A poll is below…

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poll ▪ July 17

applemusic-2

Apple Music has been available to the public for almost three weeks and while subscriber data hasn’t been revealed by Apple, early reviews were generally positive. The service is not without its flaws, however, and users have been quick to point them out. With the service having been available for a couple of weeks, though, we’re curious: Are you using Apple Music? If so, did you switch from another streaming service to Apple’s or is this your first venture into streaming music?

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poll ▪ July 15

ipod-touch-update

Earlier today, Apple released a refreshed iPod touch with a faster processor, improved cameras, and new color and storage options. The iPod shuffle and nano also saw minor refreshes with the two devices now being available in dark blue, pink, and gold variations. Apple’s overdue iPod refresh, however, has prompted many users to wonder if it’s even worth it for Apple to continue investing energy and time into the iPod line of products.

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poll ▪ March 12

Macbook-color-choice

If you are like us, probably the toughest decision you are facing this year is figuring out which new Retina MacBook color you will be getting. The buying process otherwise is more like buying an iPad than a Mac with only 2 speed/storage models.

Will you match your Space Gray iPad and iPhone and now Apple Watch? Or, will you sport the same silver of the Macs that actually do some real work? Will you go off the grid and show your lawyer/banker colleagues who is boss with the gold model?

It is a tough and important call because you WILL be judged – you can’t just embarrassingly hide a MacBook in a wallet case like my Gold iPhone.  You’ve had a few days to mull it over. So what’s it going to be?

Apple supply chain buyers, this ^^^ data is on us. Feel free to send any leftover MacBooks as compensation. expand full story

poll ▪ March 9

Apple today gave us the full rundown on the Apple Watch, revealing new details including all of the available variants and their prices. The Apple Watch Sport is going to start at $349 (as we already knew), but the mid-tier Apple Watch is going to start at $549, while the top-end Apple Watch Edition will be starting at $10,000 (and go all the way up to $17,000).

There are a total of 38 models listed in the Apple online store, and this is a pretty wide range of options to choose from considering they’re all functionally identical. But the question, knowing the prices and models available, is this: Are you going to get one? And if so, which of the 38 models are you leaning towards?

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poll ▪ February 25

battery-life-phil-schiller

A recent poll of over 3,100 9to5Mac readers indicates that most are not satisfied with current-generation iPhone battery life. Over 90% of respondents said that they want to see Apple improve iPhone battery life, versus less than 7% saying that “iPhone battery life and battery cases are good enough as-is.”

The split in responses interestingly suggests that Apple can safely stop prioritizing thinness over superior battery performance. A solid majority of over 60% of respondents said that Apple should thicken the next iPhone to improve its battery life, which is especially noteworthy given that there were other poll options. Over 31% said that Apple should achieve whatever battery improvements it can by improving the iPhone’s chips, while just under 2% said that Apple should instead focus on improving battery cases.

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