Apple considering dedicated Apple Watch stores as it sets up Paris booth, London Selfridges Wonder Room

Apple Watch hands on table from September

Apple Watch hands-on table from September Media Event

According to multiple reports out of France, Apple is constructing a dedicated display for the upcoming Apple Watch in some upscale Paris-based retail outlets. The reports say that the size of the display is close to the length of a few small balconies and that Apple Retail Senior Vice President Angela Ahrendts has been directing the construction of the booth at retailer Galeries Lafayette on Champs Elysees. While these claims for France are still unconfirmed, sources have told us that Apple is considering constructing dedicated Apple Watch retail stores in the future if demand deems such outlets necessary…

Read more

Some Genius Bars are being repurposed for the holidays, but other changes loom

Apple-Store-Amsterdam-genius-bar

As they’ve done in years’ past, some Apple retail stores this holiday season will repurpose the Genius Bar for additional product space, pick-ups, or other uses as Apple attempts to make the shopping experience for customers as smooth as possible, 9to5Mac has learned.

The repurposing for the holidays will only arrive in some stores depending on needs and traffic, with some stores scheduled to use the Genius Bar area to complete express sales and hold products scheduled for pick-up. Other changes, however, will go beyond the holidays as the stores under new retail chief Angela Ahrendts evolve to better deal with increased foot traffic. Read more