Last week at Apple’s yearly briefing for accessory makers in its Made-for-iPhone/iPad (MFi) licensing program, the company unveiled new Lightning connectors and specs for Lightning receptacles that will soon be available for implementation in MFi accessories. The new Lightning receptacle, scheduled to start shipping next year, will allow accessory makers to build new types of accessories that include a port for Apple’s proprietary Lightning connector previously reserved for its own iOS devices (pictured above). expand full story
Shenzhen ▪ November 18, 2014
Shenzhen ▪ December 9, 2013
Shenzhen ▪ January 2, 2013
Shenzhen ▪ November 16, 2012
Shenzhen ▪ October 18, 2012
We told you a couple weeks back that Apple plans to open its third retail store in Beijing on Oct. 20. The new Wangfujing Street store will open at 9 a.m., but Apple’s Senior Vice President of Retail John Browett today gave press in Beijing a preview of the three-story location that happens to be Apple’s biggest retail store in Asia. Browett also confirmed Apple will open another store in Shenzhen.
Shenzhen ▪ October 17, 2012
Earlier this month, iLounge and Macotakara reported that Apple made several changes to its MFi (Made for iPhone/iPad/iPod) policy that tightens control over manufacturers producing accessories. In its report, iLounge included word about a seminar in China where Apple plans discuss its policy change with manufacturers—talking specifically about Apple’s new Lightning technology. Today, thanks to a report by TechCrunch and a picture of the seminar’s program provided to us by a tipster (as seen above), we have learned more about the seminar. The conference will be held in Shenzhen, China from Nov. 7 to Nov. 9 to talk about the new standards.
With the new standards, Apple will have a strict control over the supply of Lightning pins that help power the Lightning connectors that MFi partners could build. Apple will only supply the pins to partners that the company has vetted to make sure its standards are met. Previous teardowns have already shown that what Apple has with its Lightning cables is not ordinary dumb cable technology.
As you can see in the program, Apple has a lot on the docket for those who attend. It will give manufacturers an insight into Apple Retail, how to design Lightning accessories, and the changes within the MFi program. Apple’s engineers will also assist with Wi-Fi, AirPlay, and Bluetooth. Once Apple has approved a company, it will sell them the Lightning pins in volume. According to TechCrunch, the pricing is “very fair when you consider the advance technology.”
Last year, at its MFi program that took place Dec. 7 to Dec. 9, Apple told developers to get busy building next-generation iOS accessories compatible with Airplay and support Bluetooth 4.0. As we now know, Apple has rolled out Bluetooth 4.0 to most of its devices and wants to make Airplay a standard for audio and video consumption.