USA November 4

AAPL: 122.00

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While Siri voice search is a core feature of the new Apple TV, right now it’s limited to only eight countries: UK, US, Australia, Canada, Germany, France, Spain and Japan. In other regions, the Siri Remote is simply called the Apple TV Remote (not to be confused with the old Apple TV Remote) and pressing the mic button just opens the Search app.

This is despite the fact Siri on iPhone is actually available in 30 countries, so it wasn’t clear why Apple had pinpointed only a subset of those. It turns out, according to a chat with Apple by MacPrime, that there are some clever optimizations Apple makes with Apple TV Siri to improve speech recognition.

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USA March 19

Of all the stereotypes we hear about Apple owners, there is perhaps none so enduring as the guy writing a novel on his MacBook in Starbucks. Well, one November, I became that guy. Fast-forward a few years, and I have a 110,000-word technothriller ready to unleash on an unsuspecting public.

I’d had an idea for a novel years earlier, but I’d initially done what almost everyone does when they have an idea for a novel: absolutely nothing. The gap between having an idea and having a completed novel seemed too enormous to contemplate, especially when it would have to be combined with, you know, working for a living.

But then someone told me about something called NaNoWriMo: National Novel Writing Month. Every November, around 400,000 people across the USA, UK, Canada and a number of other countries around the world attempt to write 50,000 words of a novel. I decided to become one of them–using Apple technology, naturally …  expand full story

USA July 25, 2014


USA February 10, 2014

If you were wondering why Apple chose Mesa, Arizona, as the location of its latest manufacturing plant in the U.S., a story today from Bloomberg explains that Apple, not shy about going after tax breaks, has taken advantage of many perks put in place by the suburb’s mayor:

So last year, when Apple was searching for a place to house a factory that makes a stronger glass for its gadgets, Mesa pulled out the stops. The city, which was ravaged by the 2007 housing crash, offered tax breaks, built power lines, fast-tracked building permits and got the state to declare a vacant 1.3 million-square-foot facility that Apple was exploring a foreign trade zone. With unemployment high, such are the lengths that towns are willing to go to to lure the world’s most valuable company.“Any time you have a company like Apple come in and invest in your area, especially with this type of operation, it’s significant,” said Smith, who triumphed late last year when Apple spent $114 million to buy the factory. The mayor celebrated by placing bowls of green and red apples in City Hall.

Smith added that original preparations were done before the city even knew it was Apple, but later Apple requested additional perks before moving in and even got construction permits expedited. Among the other advantages of choosing Mesa for Apple was a $10 million building grant from the Arizona Commerce Authority and an agreement with the city’s power company to build solar and geothermal installations and a new power substation for the plant: expand full story

USA August 21, 2013

USA July 2, 2013


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